Apparent

Is there such thing as too much swag? We don’t think so. When we created the new visual identity for Google’s Women in Techmakers, we loved the illustrations so much that we couldn’t stop with just digital. Here’s a sneak peek at some of our favourite assets for the new brand.

A tonal colour palette. Bold photography. Punchy layouts. We were asked to create an unapologetic brand presence for Google Women in Techmakers. To make a visual identity that’s distinctive, cuts through the noise and empowers women in tech. Here’s what we came up with. 

The brief? Make women feel like they belong in tech, not just invited. And so, in a world where women are outnumbered by men in tech by 4:1, we created a visual identity for Google’s Women Techmakers that shows women at their best – powerful and thriving. Read our case study for a deeper dive into how we worked with the Google brand, a tonal colour palette and photography to empower women in tech → https://lnkd.in/gTNUR-SP

Our new website for Cricket for Climate is not only visually stunning – it’s also sustainable. With always-on dark mode, bold typography and vibrant pops of colour instead of heavy media, every detail was designed to shrink the site’s carbon footprint. Fun fact: Darker screens use less energy and streamlined code means faster load times and less environmental impact. This site isn’t just telling Cricket For Climate’s net zero story – it’s positively contributing to it. https://lnkd.in/g3EkzB9E

Join our dynamic team at Apparent as we expand our team on Google! 🚀 We're hiring for an Account Director to lead strategic initiatives and drive growth in creative campaigns, social assets, branding, global events and digital . If you thrive in a fast-paced environment and have a passion for innovative solutions, this could be your perfect fit. Contact us at [email protected]. hashtag #hiring hashtag #AccountDirector

We’re going for GOLD! 🏅 In just one year we've climbed to the top 15% of all companies rated by Ecovadis, up from the top 25%! 🎉 We've reached the Advanced category and proud to be in the top 6% for our industry. While we still hold a Silver Medal, our progress has inspired us to aim even higher. EcoVadis is the world’s most trusted provider of business sustainability ratings, evaluating companies on their environmental, social and ethical performance. Read more here: https://lnkd.in/e5yXkyj #EcoVadis #AgencySustainability

Creating cinema ads for our new Active Super campaign, we knew we had to create something super impactful. Using our carefully crafted in-house illustrations, we collaborated with Honeymill | Mixed Media Production Company x Post Office Studios to bring them to life on the big screen. Fast forward a few weeks, and our ad has now been seen on over 87 cinemas across NSW. And… cut  🎬

Have you seen these friendly faces around town? Meet Mira, Quincy, Casey and Ernie! Active Super asked us to help shine a spotlight on their local offices in a new campaign. Our vibrant, illustration-based creative was designed to connect locally, making a splash on the big screen in 87 cinemas across NSW and reaching audiences through OOH, radio and BVOD.

If you're up for a change, get it touch today!

Check out the detail @ https://lnkd.in/gzpp-JE5