AMPR

THAT’S A WRAP!   We’re closing out a big few weeks on ground at the Paris Olympics with Swisse Wellness (part of H&H Group)   It has been an incredible honour to support Swisse to deliver their innovative ‘HERE FOR IT’ campaign, alongside the The Inspired Unemployed as the Official Swisse Chief Olympics correspondents. The campaign delivered a nine-part content series on the ground in Paris, featuring a series of Olympian interviews and challenges for the correspondents.    During our three short weeks on the ground, we filmed in the iconic piscine molitor pool with Cody Simpson, at the exclusive L’Usine gym with Noemie Fox, in a traditional french ballet studio with Harry Garside, in a studio with breakdancer Rachael Gunn, at a skatepark with Ruby Trew, and at Jardin de Luxembourg with ex Olympian Beki Smith and facetimed with surfer Jack Robinson in Tahiti.   We filmed and edited all nine episodes, supported Swisse to deliver 6 x Project TV crosses, facilitated 6 press ops, attended 8 on ground events, saw 3 x Australian gold medals won, met 7 Olympians and consumed far too many crossiants than we would like to admit 😊. As of today, Swisse has had well over 50 million views of the content across TikTok, Instagram and FTA TV on The Project. Thank you to Swisse Wellness (part of H&H Group) for the opportunity to be a part of this creative and inspiring campaign.

Today, we’re thrilled to share some big updates at AMPR!   Jannah Flockhart, a key team member for 16 years, is now our Managing Director. After returning from maternity leave, she steps up from her role as General Manager, where she had led a successful team and agency expansion.   Jennifer Walsh (nee Simmons) will officially step into the General Manager position after a successful 12 months in the maternity leave position. Her leadership and passion for team and clients alike are crucial to our continued success   Sarah Gale, celebrating 20 years at AMPR, is moving to Executive Director. Sarah has been a major force in shaping our industry presence and will now focus on strategic growth and advising across marquee clients.    We’re also excited to celebrate Ashleigh Bonica and Emma Lomas who were recently promoted to Senior Communications Directors, and officially welcome Cheyenne Myers back to her role as Senior Communications Director after maternity leave.   Our Sydney office is expanding with new hires Bel Jones and Venus Landero as Senior Communications Managers, Daniella Kalach as Production Executive, along with Caitlin Barbieri as Communications Manager joining in Melbourne.   Here’s to an exciting year ahead!

It has been a very big first half of the year for us at AMPR. Looking back at the amazing events, standout campaigns, creative shoots, and enviable trips that have kept us busy, it’s hard to believe January was not that long ago. How is it already August? We can’t wait to be a part of more memorable moments to come this year.

AMPR TAKES PARIS! Pinch us! We are bursting with excitement to share that Jennifer Walsh (nee Simmons) and Annalyse Woodgate have today touched down in Paris for the 2024 Paris Olympics to deliver a one of a kind content series with the talented team at Swisse Wellness (part of H&H Group) featuring Matt Ford & Jack Steele (The Inspired Unemployed) as Swisse’s Chief Olympic Correspondents. We’ve got a big yet equally incredible challenge ahead; to film and turn around 9 long form episodes across the two week period, squeeze in 6 crosses for The Project TV, on ground social support + much much more. We'll be catching waves with surfer Jack Robinson from an indoor wave pool in Paris, dance-off with breakdancing superstar Rachael Gunn, catch some air with 14 year old skateboarder Ruby Trew, rest and recover with legendary boxing champ and ballet dancer, Harry Garside, and sweat it out at a gruelling fitness test with kayak cross medal hopeful Noemie Fox to list just a few. A huge shout out to our Swisse Wellness (part of H&H Group) family Stephanie Taylor, Alice Cloake & Laura Ogilvie for the opportunity. Stay tuned and make sure you’re subscribed. YouTube: https://lnkd.in/gqvYHgf3 Web: https://lnkd.in/g5qxZdJp Instagram: https://lnkd.in/gnMirvTt TikTok: https://lnkd.in/grCHqNRM

We are honoured to have worked with Witchery to support the Ovarian Cancer Research Foundation (OCRF) and bring the 2024 Witchery White Shirt Campaign to life.   In our sixth year supporting the campaign, a record breaking line up of 44 ambassadors were onboarded to raise awareness for the cause.   We are proud to have supported the campaign through a strategic talent, ambassador and communications strategy that supported in achieving wide spread coverage and resulted in over 224M in national reach.   Shirts are still on sale. Buy a White Shirt from Witchery today and Witchery will donate 100% of the gross proceeds of every shirt sold to the OCRF to help fund ovarian cancer research. 

In March 2024 we collaborated with the Australian Grand Prix Corporation (AGPC) to help bring to life the official launch party of the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024, Glamour on the Grid presented by Lavazza.  We created an elevated and premium guest list, secured attendance, created bespoke content moments for guests, and drove national excitement and awareness through broadcast networks, major newspapers, and What’s On titles.   We worked closely with talent, managers, media and creatives to ensure all eyes were on pit lane for the official opening of the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024. Imagery by Eugene Canty / Mike Tarr

In December 2023, we supported global outdoor brand, Kathmandu, launch its collaboration with renowned visual artist, Jason Woodside. To celebrate the launch, we facilitated the 'Do All You Can' summer famil, where press and talent were treated to an overnight stay in the iconic Blue Mountains to experience the best of the outdoors. Guests were provided a glimpse of Jason Woodside in action, while he painted one of his infamous large scale murals, inspired by nature, on the Katoomba Street Art Walk. Guests also enjoyed stargazing, a hike through Lockleys Pylon Walking Trail, and a special dinner, prepared by Guy Turland who drew inspiration from his favourite campsite memories. And to top it off, guests were lucky enough to test drive the new Nissan Motor Corporation X-Trail #ePOWER. Our Created By AMPR team were engaged to ideate and capture content to showcase the guest experience and the Jason Woodside range.  We're so proud to have supported Kathmandu in delivering an action-packed campaign. Enjoy an insight into the two-day experience, with voiceover by Sam Gash, the Co-Founder of Her Trails, Kathmandu’s brand partner. #EventsbyAMPR #CreatedByAMPR

The last few months at AMPR were filled with excitement and activity hosting our SS23 Open House events in Sydney, Auckland and Brisbane.   We opened the doors to media, talent and KOL’s to offer them a glimpse into the new Spring Summer collections across a range of fashion, beauty and lifestyle clients. Our Open House events provided an exclusive product showcase and networking opportunity to a wider Australian and New Zealand press and influencer audience, whilst also excitingly unveiling our newly renovated Sydney Showroom and inaugurating Brisbane to our Open House program.    Spread across three cities, we hosted over 185 guests, which accumulated over 330+ social media posts with a combined reach of over 3.2M.    If you are a brand looking to connect with press and new talent, get in touch via [email protected]. #AMPROpenHouse #ContentbyAMPR #EventsbyAMPR

Our Twenty3 Sport + Entertainment family is hiring! If you or anyone you know might be interested, check out the link below! https://lnkd.in/gdUkeZPF