As marketers prepare for this spooky season, it's crucial to remember the key principles of the AANA Children's Advertising Code. Here’s what you need to know to ensure your ads don’t come back to haunt you 👻 ► Avoid misleading claims: Ads must always be truthful and should never mislead or deceive children. ► Prioritise their best interests: Consider children’s unique vulnerabilities and ensure that ads don’t promote unsuitable products or encourage unsafe behaviour. ► No unhealthy food promotions: Marketing of unhealthy foods or beverages should never target children. ► Use age-appropriate messaging and imagery: Ad content must suit the intended audience and should not include frightening or distressing imagery. Remember, compliance with the AANA Children’s Advertising Code isn’t just good practice—it's the magic ingredient that keeps your brand trusted and respected ✨👉 https://lnkd.in/gArbBVxR
Ad Standards
Advertising Services
Canberra, ACT 593 followers
Australia's independent advertising complaints handling body. #ResponsibleAdvertising #adrules
About us
Ad Standards is Australia’s independent advertising complaints adjudicator working with the ad industry and the community. For the latest news on Ad Standards Community Panel decisions go to www.adstandards.com.au
- Website
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https://adstandards.com.au/
External link for Ad Standards
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Canberra, ACT
- Type
- Nonprofit
Locations
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Primary
PO BOX 5110
Canberra, ACT 2612, AU
Employees at Ad Standards
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Richard Bean
Executive Director Ad Standards
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Gillian Franklin
Chair, NED, accomplished Business Leader and Entrepreneur
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Emily Kell
Operations & Projects Manager at Ad Standards
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Michael Bonning
Doctor | Partner at Foundry Health | Healthcare advisory, strategy, and innovation | Immediate Past President AMA (NSW)
Updates
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Curious about where Australians draw the line on language and violence in advertising? Our latest research explores general perceptions of advertising and reveals key insights on what’s considered acceptable when in comes to violence and language. Spoiler alert 🚨 : The f-word and c-word are a definite no-go in ads. Take a look at the research report 👉 https://lnkd.in/gJ-Js2vh And a shout out to Whereto for partnering with us on this important project.
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We take community concerns about unsafe behaviour in ads seriously. Advertisers must ensure that their content doesn’t encourage risky or harmful activities – whether it’s showing someone riding a bike without a helmet, sticking a fork in a toaster, or hanging out of the window of a moving car. Find out more about the advertising rules for health and safety here -> https://lnkd.in/gJGQUbdM
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Ad Standards is proud to support the launch of the ICAS Global Think Tank. We are excited to actively contribute to its development and work in addressing global challenges.
🚀 ICAS is thrilled to announce the launch of our Global Think Tank! 🌍 Yesterday, in New York, we unveiled a brand-new initiative aimed at fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising on a global scale: Our Global Think Tank is built to be inclusive, diverse, and collaborative, bringing together industry leaders, experts, and stakeholders from across the world to shape the future of advertising standards. Stay tuned for more exciting updates in the coming days! For now, you can explore our full press release here: https://lnkd.in/eh9KFpTs #ResponsibleAdvertising #ICASGlobalThinkTank #AdvertisingStandards #GlobalCollaboration #DiversityAndInclusion #ICASGlobalThinkTank
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We're excited to see the global advertising self-regulatory community come together for the International Council for Advertising Self-Regulation (ICAS) meetings in NYC this week! 🌍✨ Advertising regulators from across the world are uniting to share insights, tackle critical industry challenges, and strengthen the standards that keep advertising responsible.
🌍 Welcoming ICAS Members from Around the World! 🌍 Tonight, we had the great pleasure of hosting a welcome dinner in NYC to kick off our 2024 ICAS meetings. It was an amazing opportunity to connect with members from across the globe in a fantastic setting. A huge thank you to our sponsors, BBB National Programs, the Digital Advertising Alliance, and TrustArc, for making this event possible. We also would like to thank all our members for their ongoing commitment and support, and we look forward our meetings ahead. Kudos to Eric Reicin, Mary Engle, Laura Brett, James A Boyle, Kristin Lance, Luigi Mastria, CIPP/US, CISSP, Chet Dalzell, Val Ilchenko for making this evening possible! #ICAS2024 #NYC #GlobalMeetings #Collaboration #AdvertisingStandards
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Before you go all in on your next ad campaign, why not run your concept by us? Our fast and cost-effective advice service provides expert guidance on your ad creative and helps you to avoid potential issues and complaints. Request advice here 👉 https://lnkd.in/gXeF2TyV and make sure you next campaign is remembered for the right reasons.
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Environmental claims can be a powerful marketing tool, but it's important to avoid misleading or deceiving consumers. The Environmental Claims Code requires claims to be truthful and substantiated, and of genuine benefit to the environment. Make sure you’re familiar with the Environmental Claims Code 👉 https://lnkd.in/gKDGQJJi
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Did you know that Ad Standards can provide expert guidance to help make sure your ad is remembered for the right reasons? Our advice service is fast and cost-effective. To learn more and submit your ad for review, visit our website 👉 https://lnkd.in/gXeF2TyV
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We recently unveiled a new set of resources that will help you to navigate the advertising rules and the complaints process like a pro. The resources include: Quick reference guides - Get the run-down on the advertising self-regulation system, AANA Code of Ethics and complaints process. Interactive learning bites - Guides you through the rules and what to do if your ad is complained about. Case studies - Learn from real ads that were found in breach of the rules. Stay ahead of the game and make sure your next campaign is remembered for the right reasons. Explore our education resources now 👉 https://lnkd.in/gRXQzhUc
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Honesty in advertising is crucial and expected. At Ad Standards, we handle community complaints about specific misleading and deceptive advertising practices, including: Environmental claims: For example, an advertiser claiming something is 100% biodegradable when it is not. Food and beverage products (excluding alcohol): For example, an advertiser claiming that a drink is made from 100% Australian ingredients when it’s not. Ads targeting children: For example, making a toy seem much larger in an ad than it is in real life. We also handle complaints from businesses about misleading and deceptive claims being made by a competitor. Find out more about the types of issues we handle here 👉 https://lnkd.in/gPSQM48X