Ad Standards

We're excited to announce our partnership with Advertising Council Australia and AWARD for This Way Up 2024, Australia's pure-play festival of creativity. Join us at Sydney's MCA from August 13-15 for two days of ideas, innovation, and inspiration, and to hear from some of the most influential figures in the creative industry. To secure your spot or to find out more visit 👉  www.thiswayup.com.au. 

Our latest newsletter covers decisions about an ad featuring a man on his phone while on a golf buggy, one that raised concerns about bullying people with fertility challenges, and a gory concert ad. Check out our latest newsletter 👉 https://lnkd.in/eVpi7cDc View all of the recently published decisions here 👉 https://lnkd.in/eAiDiTnv  

We know that Aussie’s love a good joke, but when it comes to advertising there’s a fine line between humour and offence. This article will take you through our research about where the community draws the line, along with some examples. Check out the article here 👉 https://lnkd.in/gunNvib5

The Community Panel recently assessed ads that depicted falcons attacking fraudsters, a drone show gone wrong and a cake worth screaming for. To see the issues that were raised and the Panel’s decisions, visit our website 👉 https://lnkd.in/eAiDiTnv 

They used to say sex sells, however in 2023 sex, sexuality and nudity was the issue that attracted the most community complaints. The AANA Code of Ethics is clear: advertisers must treat sex, sexuality and nudity with sensitivity. It's crucial to be mindful of your audience and avoid overtly sexual content, especially in public spaces. Find out more about the advertising rules here 👉 https://lnkd.in/gBSfq2yi We also provide expert advice to advertisers, agencies, media providers and businesses who want to check how ads measure up against the advertising rules, get advice here 👉 https://lnkd.in/gXeF2TyV  

Did you know that Ad Standards offers an advice service that provides expert guidance on your ad creative? This fast and cost-effective service aims to help your ad campaign avoid potential issues, saving you time and money. To learn more or submit your ad for review, visit our website 👉 https://lnkd.in/gXeF2TyV

The Therapeutic Goods Administration (TGA) regulates ads for therapeutic goods. The Therapeutic Goods Advertising Code covers things like misleading content, product comparisons, safe and proper use of therapeutic goods, endorsements and testimonials and advertising to children.  The TGA have released some useful guidance to help advertisers determine if a product is a therapeutic good, or a cosmetic good. Follow the link below. Of course, consumers can still make a complaint to Ad Standards about the content of a therapeutic good or cosmetic good ad when there is an issue that falls within our advertising codes (e.g. advertising disclosure, health and safety, violence, offensive language or nudity). View the AANA advertising codes here 👉 https://lnkd.in/eJz9FJGF       

Yesterday was World Environment Day, an ideal time to reflect on how your organisation is promoting your commitment to environmental sustainability.  When making environmental claims in advertising there are a few things you should ask yourself:  - Is the claim true?  - Can I prove that it is true?  - Does it actually benefit the environment?  - Should I run this past Ad Standards? If you’re unsure about a), b) or c) then the answer to d) is yes! We can provide fast, confidential and expert advice on all the advertising codes at any stage in the creative process 👉 https://lnkd.in/gXeF2TyV  To learn more about environmental claims check out this article 👉 https://lnkd.in/dMDdKT-j  

The Media Federation of Australia have just announced the finalists for the 2024 MFA Awards. We are thrilled to once again sponsor MFA Ex and the MFA Awards and extend a huge congratulations to all the finalists. See the full list of finalists 👉 https://lnkd.in/gyuhb3EZ  

The Community Panel assessed ads for eggs, a toothbrush, ED treatments and Visit Victoria this month. To see the issues that were raised and the Panel’s decisions, visit our website 👉 https://lnkd.in/eAiDiTnv