Australian Association of Franchisees Ltd (AAF)

Australian Association of Franchisees Ltd (AAF)

Public Policy Offices

Mount Waverley, Victoria 152 followers

To advance the legal, financial and commercial interests of Franchisees in Australia

About us

The Australian Association of Franchisees is a non-profit organisation that serves as the peak body for safeguarding and promoting the rights and welfare of franchisees, as well as the health of their franchise. We are determined to provide franchisees with a unified voice when dealing with franchisors and legislators. Our ultimate objective is to bridge the significant power gap that exists between franchisors and franchisees. At AAF, we are unwavering in our commitment to supporting franchisees by protecting their interests, advocating for legislative changes across the industry (particularly in the upcoming Franchising Code of Conduct Review), developing comprehensive models for collaborative processes between franchisee and franchisor, providing education on how to interact effectively with franchisors, and promoting best practices for all our members.

Website
https://franchisee.org.au
Industry
Public Policy Offices
Company size
2-10 employees
Headquarters
Mount Waverley, Victoria
Type
Nonprofit

Locations

  • Primary

    1 Ricketts Rd

    C/- Vincent Caruso Central 1, Level 2, Suite 17

    Mount Waverley, Victoria 3149, AU

    Get directions

Employees at Australian Association of Franchisees Ltd (AAF)

Updates

  • In Australia, the Franchising Code of Conduct, overseen by the ACCC, is crucial for both franchisees and franchisors. It defines their rights, responsibilities, and operational framework, ensuring balanced and transparent relationships conducted in good faith. Key aspects include providing a disclosure document 14 days before agreements, transparency on marketing funds, and dispute resolution mechanisms. Understanding this Code is essential for navigating franchising, protecting interests, and fostering a stable environment in Australia's dynamic market landscape. #Franchising #Australia #BusinessLaw #ACCC #FranchiseeSuccess #LegalFramework #Transparency #BusinessGrowth

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  • Effective cost management is crucial for franchise success. Beyond the initial investment, franchisees face recurring fees, marketing costs, royalties, and operational expenses. Mastering budgeting and cost control enhances financial performance and supports future growth. Franchisees must understand budgeting and cost control thoroughly. By closely monitoring expenses, streamlining operations, and following cost-effective procedures, they can improve financial performance and reinvest in their businesses. Successful franchisees possess the skill to maintain a sustainable and profitable business. #FranchiseeSuccess #CostManagement #Budgeting #FranchiseLife #BusinessGrowth #OperationalEfficiency #FinancialManagement

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  • The extensive list of rights currently lacking for franchisees reveals critical gaps in their autonomy and security: - No entitlement to the goodwill they've built - Lack of control over leased premises - Limited say in marketing fund usage - Absence of input in pricing strategies - No control over materials, equipment, or service sources - No influence over franchisor sales or insolvency issues - Absence of exclusive territory rights These deficiencies underscore the pressing need for reforms to ensure franchisee equity and control within the franchising system. #FranchiseeRights #EquityInFranchising #FranchiseControl #AAFAdvocacy #FairnessAndAutonomy

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  • Comparing AAF's proposed reforms with the Independent Review's suggestions highlights a crucial disagreement. AAF argues that the Review fails to address the systemic power imbalances and lacks sufficient protections for franchisees. The AAF seeks more significant structural changes to the franchising framework to ensure greater equity and security, showcasing a fundamental difference in the level of intervention they believe is necessary for a truly fair franchising system. #FranchiseReform #AAF #SystemicChange #FairFranchising #EquityAndSecurity

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  • Facing a lack of support and exploitation, franchisees called for change, leading to the formal establishment of the Australian Association of Franchisees (AAF) in October 2018 during a conference in Melbourne. This pivotal event brought together franchisee representatives and legal experts, culminating in the finalisation of our constitution in early 2019. Since then, AAF has been dedicated to advocating for fairer franchising and providing vital support to franchisees, aiming for a balanced franchising environment. #FranchiseeSupport #AAF #FranchiseeAdvocacy #FairFranchising

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  • As you consider joining a franchise, you'll likely receive a mix of flashy promotional materials and more substantial documents like the 'Key Facts Sheet' and 'Disclosure Document'. While these documents may seem less exciting, they are crucial. They contain essential information about the franchise's operations and commitments. Do not overlook these materials—engage with them thoroughly to make an informed decision about your franchise investment. #FranchiseOpportunity #FranchiseDocuments #InformedDecision #BusinessInsight

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  • In response to the 2018 Parliamentary Joint Committee of Inquiry into franchising, the Australian Association of Franchisees (AAF) was formed. This was a pivotal moment as franchisees recognised their lack of representation in industry discussions, a stark contrast to the well-represented franchisors. The AAF emerged to address this imbalance, aiming to give franchisees a unified voice and influence over the regulatory processes that affect their businesses. #AAF #FranchiseeRepresentation #IndustryChange #RegulatoryInfluence #FranchisingFairness

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