We were very honoured to welcome Frank-Walter Steinmeier, President of the Federal Republic of Germany, and First Lady Ms Elke Büdenbender to the TUI Field to Fork project on Crete. 🇬🇷 The TUI Care Foundation's pioneering project supports over 500 farmers on Crete and Rhodes, promoting sustainable and regenerative agricultural practices and connecting local food producers with the tourism sector. 🌍 The project follows an holistic approach of regenerative agriculture, selling products locally and directly involving the tourism sector – an initiative that shows how tourism can be a force for good and adds value. Thomas Ellerbeck, Chairman of the TUI Care Foundation: “This recognition of our work, which we started in 2016, shows the need to connect sustainable agriculture with the tourism sector on Crete - the foundation of which was laid with the former Tourism Minister of Greece, ELENA KOUNTOURA. This project is the blueprint for our global Field to Fork programme across ten countries and it reflects our dedication to a sustainable, resilient future, that honours the heritage of these islands and leads to added economic value in the destination I would particularly like to thank all TUI colleagues for their support. We accept this recognition on behalf of our project partners and TUI colleagues, whose support we count on every single day in our work." During their visit, President Steinmeier and Ms Büdenbender experienced firsthand the regenerative farming techniques and met with local farmers and producers. An olive tree was dedicated to them as a symbol of our shared commitment to sustainability. TUI Field to Fork Greece is a collaboration of the TUI Care Foundation in partnership with SFDO | Sustainable Food Destination Organization® and Futouris e.V.. The German Federal President was accompanied by State Minister Anna Lührmann (German Federal Foreign Office), MP Otto Fricke, MP Thomas Rachel, Professor Dr. Christoph Gornott (Potsdam institute for climate research) and Football trainer and legend Otto Rehagel, who is very well known in Greece.
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