Our experts sat down with Marketing-Accountability-Standards-Board to discuss our Blueprint for Brand Growth, Kantar's evidence based framework that helps marketers focus on the key drivers and barriers to brand growth. Learn how you can leverage data-driven insights and industry best practices to make informed decisions, allocate resources effectively, and drive sustainable growth. Watch the session below ⬇
Marc Glovsky, Jorge Alagon and Graham Staplehurst of Kantar break down how "The Blueprint for Brand Growth" reveals growth accelerators that hold true for most brands and prove that penetration — the proportion of category buyers choosing a brand in a period — is strongly correlated with attitudes to brands. #brandgrowth #brandstrategy #MarketingAccountability https://lnkd.in/gyniNWnq