Meta has apparently paused plans to process mounds of user data to bring new AI experiences to Europe.
The decision comes after data regulators rebuffed the tech giant's claims that it had "legitimate interests" in processing European Union- and European Economic Area (EEA)-based Facebook and Instagram users' data—including personal posts and pictures—to train future AI tools.
There's not much information available yet on Meta's decision. But Meta's EU regulator, the Irish Data Protection Commission (DPC), posted a statement confirming that Meta made the move after ongoing discussions with the DPC about compliance with the EU's strict data privacy laws, including the General Data Protection Regulation (GDPR).
"The DPC welcomes the decision by Meta to pause its plans to train its large language model using public content shared by adults on Facebook and Instagram across the EU/EEA," the DPC said. "This decision followed intensive engagement between the DPC and Meta. The DPC, in co-operation with its fellow EU data protection authorities, will continue to engage with Meta on this issue."
The European Center for Digital Rights, known as Noyb, had filed 11 complaints across the EU and intended to file more to stop Meta from moving forward with its AI plans. The DPC initially gave Meta AI the green light to proceed but has now made a U-turn, Noyb said.
Meta’s policy still requires update
In a blog, Meta had previously teased new AI features coming to the EU, including everything from customized stickers for chats and stories to Meta AI, a "virtual assistant you can access to answer questions, generate images, and more." Meta had argued that training on EU users' personal data was necessary so that AI services could reflect "the diverse cultures and languages of the European communities who will use them."