AT&T is imposing $10 and $20 monthly price hikes on users of older unlimited wireless plans starting in August 2024, the company announced. The single-line price of these 10 "retired" plans will increase by $10 per month, while customers with multiple lines on a plan will be hit with a total monthly increase of $20.
"If you have a single line of service on your plan, your monthly plan charge will increase by $10. If you have multiple lines on your plan, your monthly plan charge will increase by a total of $20. This is the total monthly increase, not per line increase," AT&T said.
AT&T has offered a dizzying array of "unlimited" data plans over the years, all with different limits and perks. While unlimited plans let customers avoid overage fees, speeds can be slowed once customers hit their high-speed data limit. There are also limits on the usage of hotspot data.
The $10 and $20 price increases "affect most of our older unlimited plans," AT&T said. The list of affected plans is as follows:
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- AT&T Unlimited & More Premium
- AT&T Unlimited Choice Enhanced
- AT&T Unlimited & More
- AT&T Unlimited Choice II
- AT&T Unlimited Plus
- AT&T Unlimited Choice
- AT&T Unlimited Plan
- AT&T Unlimited Plus Enhanced
- AT&T Unlimited Value Plan
- AT&T Unlimited Plan (with TV)
AT&T softens blow with more high-speed data
To soften the blow of the price increase, AT&T said it would let customers who keep their older plans have more high-speed data and hotspot data:
AT&T Unlimited Choice, Choice II, Choice Enhanced, Unlimited & More, and Unlimited Value plans will now include 75GB of high-speed data and 30GB of hotspot data. AT&T Unlimited Plus, Plus Enhanced, Unlimited &More Premium, and AT&T Unlimited (with TV) plans will now include 100GB of high-speed data and 60GB of hotspot data.
Customers may get a better price by switching to one of AT&T's current unlimited plans, which range from $66 to $86 for a single line before taxes and fees. In 2019, as we wrote at the time, Unlimited & More cost $70 per month for one line while Unlimited & More Premium cost $80 per month for a single line.