The families of multiple victims of the 2022 mass shooting at Uvalde's Robb Elementary School are suing Activision in a California civil court, alleging that the company's Call of Duty games act as a "training camp for mass shooters."
The lawsuit (as obtained by Polygon) compares Activision's Call of Duty marketing to the cigarette industry's use of now-barred spokescartoon Joe Camel, putting the gaming company "in the wildly lucrative business of training adolescents to become gunmen." The Call of Duty games "are chewing up alienated teenage boys and spitting out mass shooters," the lawsuit alleges, and in Uvalde, the games "knowingly exposed the Shooter to the weapon, conditioned him to see it as the solution to his problems, and trained him how to use it."
Meta platforms is also a party to the lawsuit for "explicit, aggressive marketing" of firearms to minors via Instagram.
Too real
While Call of Duty may have started as a mere video game, the lawsuit argues that more recent versions have crossed the line into a realistic "simulation" that "enables the operator to reproduce or represent under test condition phenomena likely to occur in actual performance." The extreme realism in the game desensitizes players to killing in familiar environments like malls, airports, and restaurants, the suit says, and exposes "high-school aged boys with developing brains" to "morally complex situations with an assault weapon."
By "manipulating players' brain chemistry so that killing was associated with dopamine release, reward, and/or pleasure," the suit alleges that the games cause a "real life physical and neurological response" that some users are likely to try to replicate in the real world. "It is highly foreseeable that the addictive and hyper-realistic content of Call of Duty products will lead some users, including minors, to attempt or achieve the real-life enactment of what the Call of Duty products simulate so effectively, including the use of firearms for mass killing," the suit alleges.