Aquiles Quesada

On #InternationalCoffeeDay, we celebrate and honor the cultural significance, economic importance, and rich history of coffee production and consumption. At Nestlé Nespresso SA, we celebrate this precious resource every day. Growing high-quality coffee is an art, and I have great respect for the mastery and expertise of the 157,000 coffee farmers we work with through our sustainable coffee sourcing program, the Nespresso AAA™ Sustainable Quality Program. A lot of care goes into every single cup of Nespresso coffee. However, care alone is not enough to ensure a long-term supply of high-quality coffee, which is threatened by climate change. Implementing regenerative practices and supporting farmers in this way is therefore a key element of our commitment to securing quality coffee production for future generations. We fully support farmers to implement regenerative agriculture techniques in their farm via our network of over 600 agronomists. This new approach of agriculture starts with healthy, living soils that have the ability to sequester carbon while promoting biodiversity & natural ecosystems at farm level. Most crucially, it puts farmers' livelihoods at the forefront: regenerative agriculture helps reduce inputs while increasing yields, so farmers have an opportunity to increase their income. Today is the perfect day to remind you how our coffee is grown. #InternationalCoffeeDay #NespressoMadeWithCare #NespressoSwitzerland #UnforgettableTaste

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According to the recent study from inMARKET of multidados.com - the research agency (since 1998), #heinz brand achieved 75,7% of brand awareness in #Portugal (being the 1st brand of its category) in 2024. Kraft Heinz #heinz #ketchup #fmcg #marketing #offtrade #sales #brand #customer

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It’s too good to see @Marcado Libre staying ahead of trends & continuously innovating in marketing approach. Also adaptable to changes in technology advancement and marketing dynamics to remain competitive. ✨🙌🏼 #mercadolibre #madovermarketing #brandidentity #success

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Another fantastic experience at Philip Morris International's #Technovation event yesterday. It was great sharing the stage with my fellow panelist Diego Taboada for a deep dive into how consumer centricity is at the heart of what we do. At PMI, we have embraced a simple but powerful truth: no two consumers are the same. We recognize that no product is “one size fits all”—and that’s why every solution, whether heat-not-burn devices or other smoke-free alternatives, is shaped by the voices of our consumers. What stood out in the discussion? The importance of listening and adapting. As we lead the charge towards a smoke-free future, we are not just innovating for innovation’s sake. We’re innovating with purpose—driven by a commitment to offering a variety of alternatives that reflect the diverse preferences of people worldwide. Our success is not defined by one product or one approach but by the flexibility to meet consumers where they are, offering them choices that fit their lives. Thank you, Tommaso Di Giovanni, for joining our discussion reaffirming PMI’s belief that innovation starts and ends with the consumer. I’m excited about the future we’re building together—one that’s driven by a commitment to a #smokefreeworld. Oggie Kapetanovic Mykhailo Shurinov Nikolaus Ricketts Bryson W. Thornton Carla Younes

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Today is "The World Quality Day" and I'd like to share how in Grupo Bimbo we bring to life the Theme "From Compliance to Performance". The Bimbo Way —our culture—is founded on a philosophy that drives us to be a sustainable, highly productive, and deeply humane company, enabling us to transcend and endure over time. For us to continue doing what we love as a company, each associate must understand that their role involves contributing to memorable experiences for our consumers. With our Belief, “We Compete and Win with Superior Quality,” we aim to inspire everyone to make quality a personal standard in every task.   At Grupo Bimbo, quality and culture have always gone hand in hand, and today, we are reinforcing this connection, understanding that Ensuring Superior Quality Always is one of the core pillars of our culture.   We strive to ensure that quality is not just a goal but an integral practice that spans the entire product superiority chain. From listening to our consumers, designing our products, sourcing commodities, all the way to our consumers’ table, we are committed to excellence at every step. What does this mean in practice? It’s not simply about meeting standards but naturally embedding them into the way we operate every day, so that each product we bring to market speaks for itself of our commitment to quality.   Quality and Culture complement each other. On one hand, Superior Quality is our way to continue competing to be the choice of our consumers; on the other, our Culture ensures that every associate embraces this aspiration. Ultimately, we aim to create a virtuous cycle where culture enhances quality, and quality strengthens our culture.   The synergy of Quality and our Culture not only positions us as the preferred choice for consumers but also fosters an environment of collaboration across functions, where people dream, breathe, speak, and live quality, propelling Grupo Bimbo toward new horizons.   “We embed Quality in our Culture to ensure success in everything we do” 

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How can a Master Profiler help differentiate a #brand in the market ❓ ✅ A Master Profiler can help differentiate a brand by creating a unique #flavor profile that resonates with consumers and stands out in a competitive market. Their ability to interpret flavor trends and consumer preferences is key to this differentiation. 🥂 Contact: 📧 [email protected] Grisel Vargas Master profiler of Spirits. Love, drink and live México🇲🇽🥂 #spirits #dinks #newproduct

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🌍 Nestlé Expands into $110B Global Cuisine Market! 🍽️ Nestlé is making waves in the global cuisine market with its Mexican and Asian brands, aiming to capture a larger share of the $110 billion global market. This move underscores the company's growing focus on diverse, international flavors. Could this expansion reshape the way you enjoy international flavors? Read more: https://lnkd.in/gW7RR8rJ Stay updated with the latest in the food and beverage industry by following Ice Cream Times Magazine! #NestleExpansion #GlobalCuisine #IceCreamTimes #FoodTrends #FMCGNews

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A transformational acquisition in America. Huge step to remain a benchmark in upcycling—transforming natural waste into higher-quality products with greater ecological and economic value—and above all, to continuously improve our offerings to clients

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2025 Food Ingredients Market in LATAM: Key Trends and Opportunities The food ingredients market in Latin America (LATAM) is set for significant growth in 2025, driven by health-conscious consumers, sustainability demands, and flavor innovation. Here’s a concise look at the trends, challenges, and opportunities shaping the industry: Key Trends - Health and Wellness: Rising demand for clean-label and functional ingredients like natural sweeteners, plant-based proteins, and probiotics. - Plant-Based Foods: A surge in plant-based products, with soy, pea, and lentil proteins leading the way in markets like Brazil and Mexico. - Traditional Meets Modern: Ingredients like quinoa, chia, and açai are finding new applications in modern, ready-to-eat products. - Sustainability: Increased demand for organic and fair-trade ingredients, with technologies like blockchain enhancing supply chain transparency. - Flavor Innovation: LATAM’s unique flavors—guava, passion fruit, and chili—are influencing global food trends. Challenges - Complex regulatory frameworks across countries. - Economic instability affecting consumer purchasing power. - Supply chain inefficiencies and reliance on imports. Opportunities - A growing middle class demanding premium and diverse food products. - Strong export potential for regional crops like cocoa, soy, and superfoods. - Technological advancements enabling eco-friendly, innovative ingredients. - Collaborations between global firms and local producers to drive innovation. Conclusion LATAM’s rich biodiversity, cultural heritage, and expanding market make it a hotspot for the food ingredients industry. By focusing on sustainability, innovation, and localization, companies can tap into its immense potential and shape global food trends. #foodingredients, #2025trends, #latamfood

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New E-commerce Ferrero dedicated to B2B customer In an everchanging world demanding continuous development and adaptation, Ferrero embarks on a transformative digital journey. This journey, at the heart of commerce's future, is powered by a new, groundbreaking, B2B portal. A pivotal collaboration between Ferrero's rich heritage and Accenture's technological prowess is set to redefine the current way of working as we know it. Marking a remarkable shift for the first time in nearly 80 years of Ferrero's history, this digital leap enables customers to easily interact and order products online. The result achieved is only possible thanks to the effort brought forward by many. The keys to success identified for this project are summarized in the research and development of new roads to market, a digital and innovative customer experience, guaranteed autonomy for the customer, effective and simplified communications, and an order-taking process optimized for the new navigation medium. Embarking on a 17-month innovation journey. We have worked to redefine the essence of customer engagement through a portal brimming with unprecedented innovation. A digital, outreaching point of reference featuring a Homepage that welcomes and guides preceded by a Multi sold-to Login page, My Personal Info page for a unified collection of customer information, and a Personalized Product Catalog tailored to each client with Must Have products. It's possible to explore the POP Catalog and Digital Asset area and dive deeper in the Product Detail pages, adding your favorite products to cart. Once your cart is ready to be submitted, experience the newfound autonomy of placing orders with credit card payments and secure applicable Free Gifts products. Consult your submitted orders in the Omnichannel Order History page, access detailed info for each entry alongside respective Invoices and Delivery Documentation. Join the Loyalty Program and find comfort in unparalleled Customer Service. Together, we're not just transforming; we're revolutionizing how Ferrero clients interact and transact. Since May 2024 it will be avaible on line #Ferrero #Ecommerce #b2b #Nutella #Estathe #Kinder #Accenture #customerservice #collaboration #omnichannel #digitalasset #loyalty #innovation #outofhome #awayfromhome #OOH #FerreroIcecream #muffinNutella #collaboration

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I have been a prospect of a leader all my life, a challenging and satisfying journey I have been on for more than 40 years. In this post, I share three critical learnings from my failures and successes.  Starting with understanding that traditional operational metrics are just part of it. I hope this is of help to many striving to become the best leader they can be.

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Thank you, Teresa de Ledesma Morales and Kantar, for the thoughtful discussion and for highlighting Fini's journey in innovation and brand transformation the Fini Company ES The Fini Company BR. At Fini, we’ve embraced innovation as a cornerstone of our strategy, not just in product development but in redefining our role in consumers' lives. Moving from a confectionery brand to a lifestyle brand required us to think beyond traditional boundaries and connect with our audience on a deeper emotional level. ❤️ 🫶 Innovation for us isn’t just about new products—it’s about new experiences, new conversations, and new ways to bring joy. The recognition from Kantar’s Outstanding Innovation Awards is a testament to the collective effort of our teams to push the envelope and consistently delight our consumers. For anyone curious about how we’ve expanded beyond confectionery while staying true to our DNA, I highly recommend exploring this year’s booklet and follow Fini closely in 2025. It’s a privilege to be part of this journey, and I’m excited to see how we can continue to break new ground. 🚀 #Innovation #LifestyleBrand #FiniCompany #ConsumerFirst

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The influence of Hispanic consumers is growing, providing brands with great opportunities to expand and deliver genuine connections! A few takeaways from NielsenIQ’s 2024 Hispanic Beauty Consumer report: 🔹Generational shifts make a huge difference, with younger Hispanic consumers dominating skincare and cosmetics. (They've added over $2B since 2022!) 🔹Hispanic consumers prefer in-store shopping, aiming for more multi-sensory experiences. 🔹Cultural heritage is essential - it's an effort that creates a lasting relationship. Cultural elements in marketing matter! It's essential to consider what makes your consumers unique and honor those differences in an impactful, innovative way. Excited to see this continue in 2025! #HispanicHeritage #BrandStrategy #ConsumerInsights

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Fly Wheel Games in Mdlz Latam🚀🚀🚀Gamification + Upskilling works ! Proud to see us bringing this innovation to equip our teams across 4 markets. Over 150 Participants Omni: all functions integrated real life retailer and brand cases learn and fast apply fly wheel decisions to accelerate growth High engagement & learning NPS 95 This experience started with a premise : Fun is good.When we are bored we dont learn as much as we could. As Oreo inspires us, let's stay playful ! Prototyped in 2023 and now rolled out fully. Great collab in creating this upskilling experience with our partners in Profitero Christina Vail and MediaMonks Vinicius Galera . Big recognition to Mdlz Team Ivan Bilhó Toledo UXC key driving force and each core market teams Anderson França Luís Henrique Wanderley @luisa arruda Rhafael Martins Alves Agustina Rocaspana Pablo Llorens María Eugenia Minutolo Gonzalo Gómez Torres @camila tobar. Vamosxmas Mdlz Latam !! #PhygitalToday #DigitalCommerce #Upskilling

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Visit us at IFT next week. We will talk about AI, Affordability, Performance, Functionality, Innovation, Sustainability, and sooo much more. How our tailor-made solutions of lipids and fats can resolve the biggest and most complex challenges! So Say Yes to Alianza! See you there

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🍽️Rocio Franco, Senior Consultant at Euromonitor International, has analysed the growing popularity of snacking menus globally and the key strategies restaurant players need to consider to optimize operations.   Read the full article here 👇

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Did you know 65% of breakfasts are whipped up in under five minutes? Fascinating new Food and Beverage insights in the latest Circana report. Consumer tastes and trends continue to evolve! Access the report today.

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