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DOJ Blames Apple For Failure of Amazon Fire Phone, Windows Phone and HTC 247

DOJ, in the court filing (PDF): Many prominent, well-financed companies have tried and failed to successfully enter the relevant markets because of these entry barriers. Past failures include Amazon (which released its Fire mobile phone in 2014 but could not profitably sustain its business and exited the following year); Microsoft (which discontinued its mobile business in 2017); HTC (which exited the market by selling its smartphone business to Google in September 2017); and LG (which exited the smartphone market in 2021). Today, only Samsung and Google remain as meaningful competitors in the U.S. performance smartphone market. Barriers are so high that Google is a distant third to Apple and Samsung despite the fact that Google controls development of the Android operating system.
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DOJ Blames Apple For Failure of Amazon Fire Phone, Windows Phone and HTC

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  • Oh, I see (Score:5, Interesting)

    by Brett Buck ( 811747 ) on Friday March 22, 2024 @04:23PM (#64337321)

    Alternately "Apple IPhone and associated walled garden is better than various shit competitors"

        How unfair of Apple to be a superior solution that people want, rather than random commodity crap that people do not want. We have to get the government to punish them, now!

    • Or, smartphones are really just annoying business tools, and the market has only been kept alive by the Steve Jobs Reality Distortion Field (TM). Break that spell and everyone will go back to proper landlines.

      • You're right that they're not good business tools, but Jobs and his teams were ridiculously focused on consumers-- the end purchasers.

        I'm not an Apple fanboi, and far from it, but a lot of dogged work produced a clear and early market leader that sustained its leadership-- if by monopolizing its ecosystem.

        Much as I'd like to see Apple open up, I believe the DoJ (in this segment) has a very flawed argument. Google isn't a hardware company, for one. Microsoft doesn't know hardware (Balmer totally blew the Nok

    • by CAIMLAS ( 41445 )

      I used to buy a new android phone every 12-18 months, for the better part of a decade - it'd last that long before it broke, or got slow. They weren't necessarily high end models, but they did cost anywhere from $300-500 each generally - HTC, OnePlus, Samsung, etc.

      Then I bought an iPhone (Xs) and it's lasted me for about 6 years now. It's a horrible, crippled device (in terms of software capabilities is concerned), but it works consistently and hasn't gotten worse. It's more robust than the Androids were.

      I

      • â¦there is literally an app called Files on your phone that is a file manager with all kinds of local and cloud storage integrations.

        • Biggest pet peeve. Apple is a master at hiding useful features somewhere where no one will find them.
          • Biggest pet peeve. Apple is a master at hiding useful features somewhere where no one will find them.

            I think what you meant to say was "Thanks".

    • by crow ( 16139 )

      Yeah, I have trouble seeing how the other companies failing to compete shows that Apple did something wrong. Now if Apple had put pressure on app developers to not support competing platforms, then that would be different, but there's nothing like that in the summary, and I'm too lazy to look up anything more (at least I'm being honest about it).

      The only obvious monopolistic issue with the iPhone that I'm aware of is their app store. Not allowing competing stores while charging excessive commissions certa

      • Re: (Score:3, Interesting)

        by EvilSS ( 557649 )

        If there were real competition with multiple app stores, I would guess that commissions would be driven down from 30% to 10%

        Why? That hasn't happened on Android (Google also charges 30%), which has multiple app stores. Hasn't happened on Steam, who charges 30%, even though there are nearly infinite PC game app stores.

        • If there were real competition with multiple app stores, I would guess that commissions would be driven down from 30% to 10%

          Why? That hasn't happened on Android (Google also charges 30%), which has multiple app stores. Hasn't happened on Steam, who charges 30%, even though there are nearly infinite PC game app stores.

          Exactly.

    • Having a superior product is fine.
      However, for someone with a commanding market presence, anticompetitive behavior is strictly illegal via the Sherman and Clayton Antitrust Acts.
      This is a fact of life. They have been laxly enforced since US v Microsoft, but it's time to start enforcing these statutes again.
      • Having a superior product is fine.

        However, for someone with a commanding market presence, anticompetitive behavior is strictly illegal via the Sherman and Clayton Antitrust Acts.

        This is a fact of life. They have been laxly enforced since US v Microsoft, but it's time to start enforcing these statutes again.

        Apple caused the failure of Amazon FirePhone?!?

        Seriously?

        • No, that claim is clearly bullshit, and I didn't claim otherwise.
          However, Apple's anticompetitive behavior is well documented.

          When bringing any suit, you collect a bunch of theories and claims supported to various degrees by evidence, and you throw it at the defendant like spaghetti.
          I wouldn't stress too much over the claim that they killed the Amazon trash phone.
          • I see your strategy. The spaghetti attack! Jokes on you dear sir for I like spaghetti.
    • Re:Oh, I see (Score:5, Insightful)

      by NFN_NLN ( 633283 ) on Friday March 22, 2024 @05:29PM (#64337513)

      Bipolar slashdot is off it's meds again...

      On Thursday they're bashing capitalism and asking for socialism by Friday they're worshipping superior capitalists and telling government to back off.

      It is a tenet of Capitalism to have MANY producers and MANY consumers. If this is NOT the case then GOVERNMENT (yes government) needs to get involved to break up companies and restore competition.

      Capitalism requires many producers and consumers.
      Capitalism requires government intervention to restore balance.

      • by dryeo ( 100693 )

        You're confusing the Free Market with Capitalism. It's right in the names, Capitalism is using capital to produce more capital and includes trying to screw the Free Market as ideally the Capitalist gets a monopoly. A Free Market serves the people by having things like competition and that competition can involve Capitalists and others such as Socialists. Think Capitalist banks competing with Socialist Credit Unions. Can't get more Socialist then a Credit Union, owned by its users with each having a vote.
        You

  • I would argue... (Score:4, Insightful)

    by MNNorske ( 2651341 ) on Friday March 22, 2024 @04:29PM (#64337331)
    That Amazon's Fire Phone failed because people knew it was made by Amazon.
    • by cusco ( 717999 )

      I don't know about that, millions of people are buying and using Echo devices. The Fire Phone failed because it was a stupid idea.

    • Re: (Score:2, Informative)

      by dgatwood ( 11270 )

      That Amazon's Fire Phone failed because people knew it was made by Amazon.

      I would substitute that with it failed because Amazon tried to lock it down by not installing the Play Store, trying to force everyone to download or buy only apps that they approved of. Basically the Fire Phone failed because Amazon tried to imitate Apple. So in a manner of speaking, it did fail because of Apple, but not in the way that the DOJ is implying. :-D

      HTC didn't fail. They sold the division to another company that is still building phones.

      Windows Phone failed because it was Windows. There's no

  • att only really killed that phone!

  • Not a fanboi (Score:5, Insightful)

    by RitchCraft ( 6454710 ) on Friday March 22, 2024 @04:36PM (#64337359)

    I'm certainly not an Apple fanboi but I need to point out that the other phone manufacturers listed in this article made some pretty awful phones that people didn't want. I believe Apple has done, and is doing, shady things but the Microsoft and Amazon phones were never real competitors in the first place.

    • The Windows Phone was amazing, actually, superior to iPhone and especially Andriod phones. The only thing that held it back was Google refusing to allow its services to work on it, and lack of shelf space, both due to the Apple and Google duopoly.

      • I bought a Windows phone because of Slashdot fanboys. There were NO APPS, it was ridiculous. I mostly don't care about apps, but it was missing even basic shit. The OS was pretty but was a pain in the ass to navigate my small app collection.

        After a couple of weeks I returned the phone.

        • It actually had lots of awesome third party apps that hooked into APIs, which would then be maliciously changed constantly by Google and others.

          WP was awesome.

          • It actually had lots of awesome third party apps that hooked into APIs, which would then be maliciously changed constantly by Google and others.

            WP was awesome.

            I hadn't heard any of this, but if it was true that the Microsoft Phone was killed by monopolistic competitors underhandedly screwing with libraries and APIs to break them...

            I'd laugh my ass off!

  • by jasnw ( 1913892 ) on Friday March 22, 2024 @04:37PM (#64337365)
    So, DoJ, what about how Microsoft pretty much killed off a superior phone by essentially taking over Nokia?
    • andin the late 1990s early 2000s microsoft killed beOS too
      • by hawk ( 1151 )

        It wasn't Microsoft that killed beOS, but hubris.

        They thought they had apple over the barrel, and stuck to a price so high that apple was able to acquire a Jobs with a free operating system attached for the same price.

        be just didn't think that apple had any other alternative. oops.

        That left them needing to try to sell for PC hardware, and there weren't all that many folks for whom it's preemptive multitasking was a golden arrow.

        hawk

        • It wasn't Microsoft that killed beOS, but hubris.

          They thought they had apple over the barrel, and stuck to a price so high that apple was able to acquire a Jobs with a free operating system attached for the same price.

          be just didn't think that apple had any other alternative. oops.

          That left them needing to try to sell for PC hardware, and there weren't all that many folks for whom it's preemptive multitasking was a golden arrow.

          hawk

          Not to mention that in 1997, be was was in no way ready for Prime Time. Yeah it had some really cool ideas; but Apple didn't need another fixer-upper OS. They had their fill of that already with Copland!

    • Nonsense. Nokia was near dead already, since they refused to innovate again the iPhone. Windows Phone extended its life by a few years, at least.

    • The Elop conspiracy needs to die. Marketshare was already way down by the time he took over. The previous CEO had been fired for losing market share, and by the time Elop took over, Nokia was basically selling dumbphones and feature phones. Android getting decent and $200 was going to kill off Nokia's dumbphones no matter what Elop did.

  • Unreal (Score:5, Interesting)

    by CAIMLAS ( 41445 ) on Friday March 22, 2024 @04:38PM (#64337371)

    I never expected to see this comparison.

    The failures of other phone manufacturers could more readily be leveled against Motorola than Apple, honestly. The hardware available for quite some time was quite lackluster, and Apple made up for it by simply not trying to do as much with the hardware (eg. iOS didn't even have copy/paste for years, nevermind a file manager, which still doesn't exist in a meaningful sense).

    Now, I personally think Android devices have failed largely due to the crapware and poor support that gets piled on, on top of the atrocious storage performance (which impacts the device performance from top to bottom). Add to the lack of support from device manufacturers with poor quality hardware and short device lifecycle (1-2 years in many cases before they simply failed) and you've got your answer.

    Microsoft failed long before they exited the market, they were a non-starter starting around 2011 when Android became significantly more than the Blackberry was, and Microsoft decided to just throw out what good things they had with CE 6.5 and make things worse. But let's talk about the Microsoft tax for every Android device sold - eating a significant amount of the profit margins ($5-15 per device) - surely that was a factor in the failure of those other Android manufacturers, not Apple?

    Amazon? Amazon tried making phones? Was their phone similarly shitty to what all their other devices are - underpowered, slow, crippled Android devices, purpose built almost exclusively to funnel customers to their "value added" Prime-packaged services like Photos, etc.? If so, that failure was entirely self-inflicted.

    • Amazon? Amazon tried making phones? Was their phone similarly shitty to what all their other devices are - underpowered, slow, crippled Android devices, purpose built almost exclusively to funnel customers to their "value added" Prime-packaged services like Photos, etc.? If so, that failure was entirely self-inflicted.

      Yes. And that is why it failed.
      It was just as shitty as a FireTV. Super cool if you don't mind transitional animations occuring at 2.7fps.
      There will still be people who defend Fire trash to the death, but I've used them all, because I like buying things that seem like they might be cool, which means I buy a whole lot of trash. Fire* is trash.

    • Apple made up for it by simply not trying to do as much with the hardware (eg. iOS didn't even have copy/paste for years, nevermind a file manager, which still doesn't exist in a meaningful sense).

      Copy & was added to iOS at version 3.0, released June, 2009; or about two years from the first iPhone was available. Apparently, it just wasn't ready at Launch, and Apple had bigger fish to fry with the OS at that point.

      As for the Files App: Although it isn't a one-to-one Finder Replacement, it has made leaps and bounds, and in the past few years, it has grown most, if not all, of the basic functionality of a File Manager. Sometimes the UX is a bit obtuse; but even that has gotten much better.

      In additio

  • but Windows phone yeah. Apple (and Google) were giving kickbacks to sales reps at the Carriers for selling iPhones and Androids. If you went looking for a Windows Phone they'd be in the back of the store, in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying 'Beware of Leopard'.
    • This is flatly untrue, at least in my locality.
      Here in Seattle, Windows phones were right out in front along with various Androids and iPhones.
      I'm pretty sure they didn't take off simply due to momentum of the competing app ecosystems.
      I used a few in store, and they seemed like fine devices. The Apps Available: 16 was a tough selling point, though.
  • Shakedown (Score:3, Insightful)

    by pak9rabid ( 1011935 ) on Friday March 22, 2024 @04:49PM (#64337401)
    This is seeming more and more like a shakedown of Apple. MS had to learn the hard way during the 90s to play ball, now I guess it's Apple's turn.
    • by evanh ( 627108 )

      M$ never had to learn shit. They're still as bad as ever. The "investigation" of the 1990's didn't go anywhere. It was trodden on and thrown in the scrap heap. The only smack on the hand that ever happened came from the EU later on. And even there M$ has long reverted back to more of the same, including forcing their web browser to be installed again.

  • The Kansas City Chiefs blamed by the government for San Francisco losing the Super Bowl.

  • The DOJ blames Microsoft for the inability of Apple to have an equal share of the corporate computing market. Oh, yeah, that never happened. It's amazing to me that governments insist on killing the golden goose because the tax revenue they get isn't enough to fund their crap agenda. Let's kill Elon Musk's businesses not because the government isn't benefiting from their commerce but because the government can't control him like they can NASA and General Motors. Just imagine what the country would look

  • bullshit (Score:5, Interesting)

    by drinkypoo ( 153816 ) <[email protected]> on Friday March 22, 2024 @05:58PM (#64337615) Homepage Journal

    I am a well known Apple detractor but blaming them for the failure of specifically Microsoft or HTC is total garbage.

    Microsoft phone failed because Microsoft drove away the developers (developers! developers!) by changing the system used to develop apps for their mobile platform three times in four years.

    HTC failed because their hardware was trash and even when they refurbished devices they did a crap job. E.g. on the only Windows Mobile phone I ever owned (HTC Raphael 110) the sliding keyboard's flex cable would pull out of the socket, which could be fixed with a piece of tape, but they didn't put a piece of tape on it! Meaning that a local cell phone shop did a better job than the manufacturer!

    Microsoft and HTC in particular failed at mobile phones because they were ass clowns, not because of Apple.

    There are real and legitimate complaints to be made about Apple, these are not that.

  • Apple can be accused of many things, but for the failure of Windows Phone and Amazon Fire Phone? This just sounds like the DOJ is desperate to accuse Apple of something, because in reality Microsoft and Amazon, were responsible for the failure of their devices. This is much the same way RIM/Blackberry was responsible for its own demise, for having not adapted to the new landscape.

    Until the iPhone came along Microsoft was barely doing enough to evolve the Windows Mobile platform and then was late to provide

  • For my gout! Curse you, Apple! /s
  • Apple mostly chose wisely.

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