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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Kindle Edition

4.6 4.6 out of 5 stars 2,186 ratings

Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.

From the author of the bestselling
Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.

Editorial Reviews

Review

"Rocket Fuel is a powerful model for freeing up entrepreneurial visionaries to do what they do best. Gino and Mark provide a practical gameplan for building an organization that perfectly combines vision and integration."
—Dan Sullivan, President and Founder of Strategic Coach®

"In this brilliant book, Gino Wickman and Mark C. Winters explain the vital importance of having both a visionary and an integrator—and show how that relationship can provide the 'rocket fuel' your company needs to achieve its full potential."
—Bo Burlingham, Editor-at-Large of Inc. magazine and author of Small Giants and Finish Big: How Great Entrepreneurs Exit Their Companies on Top

About the Author

Gino Wickmans passion is helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System® (EOS), a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more tractionwith the entire organization advancing together as a healthy, functional, and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Mark C. Winters is a seasoned professional with over 25 years of entrepreneurial leadership experience. His companies have ranged from raw startups originally drawn up on a napkin, to multi-billion dollar global enterprises such as Procter & Gamble and British Petroleum. This diverse background enables him to identify and apply patterns of success for virtually any business scenario. Mark's passion is helping entrepreneurs get what they want from their business. As a Certified EOS Implementer, he's actively engaged in helping other entrepreneurs implement EOS in their own companies. His ability to connect and guide CEOs to achieve their desired results is highly respected. Mark is known for pursuing business opportunities related to technology and systems that enable the optimization of human/athletic performance, with a special interest in pattern recognition and scoring methodologies.

Product details

  • ASIN ‏ : ‎ B00U27BMSK
  • Publisher ‏ : ‎ BenBella Books (April 28, 2015)
  • Publication date ‏ : ‎ April 28, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 7152 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 184 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 2,186 ratings

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Customer reviews

4.6 out of 5 stars
2,186 global ratings

Customers say

Customers find the book great, brilliant, and nice. They say it's an excellent resource for understanding the importance of talent selection for small organizations. Readers also appreciate the clarity, conciseness, and directness of the advice.

AI-generated from the text of customer reviews

45 customers mention "Readability"45 positive0 negative

Customers find the book great, valuable, and brilliant. They say it's short and to the point.

"...Visionaries outnumber Integrators 4 to 1! This book is excellent and to the point...." Read more

"great book" Read more

"...Well worth your time to read if for nothing more to find out which type you are or if you're lucky enough to be a bit of both" Read more

"Good read, but I'm not sure I believe quite as firmly as the author in the "romantic" notion that there's likely only one person out there..." Read more

43 customers mention "Advice level"43 positive0 negative

Customers find the book excellent for understanding the importance of talent selection for small organizations. They say it's an invaluable resource for managing a business and provides insight into their small businesses. Readers also mention the premise is really helpful and the concepts are great. They say the book gives clear next steps and critical tools for clarifying, crystalizing, organizing, and executing any project.

"...Gives a new outlook on business management and scaling, and direct, ready to use tools." Read more

"...SPECIFICALLY ROCKET FUEL:This has been really helpful for my Integrator...I am all in as the high end Visionary, after reading Traction and..." Read more

"Seriously transformative stuff here. If you have a business partner, you need to try this book." Read more

"...Loved the practical tools and concise explanation to apply them...." Read more

17 customers mention "Clarity"17 positive0 negative

Customers find the book clear, concise, and direct. They say it provides clarity for business owners and is relatable. Readers also appreciate the practical tools and concise explanations to apply them.

"...Gives a new outlook on business management and scaling, and direct, ready to use tools." Read more

"...The entire operating system has provided Clarity for everyone to know what it takes to be excellent in their position, and it provides clarity for..." Read more

"...Loved the practical tools and concise explanation to apply them...." Read more

"I love the simplified framework, the structure it provides, the additional resources, and the ability to identify if you are a visionary or..." Read more

5 customers mention "Eye-opening"5 positive0 negative

Customers find the book eye-opening, interesting, and easy to read. They say it radically changed their perspective and gave them a new appreciation for their skill set. Readers also mention the book provides an amazingly holistic look at gifted individuals.

"...It radically changed my perspective, gave me a new appreciation for my skill set, and helped me understand how to work better with my Visionary...." Read more

"Very eye opening read, after switching to EOS and implementing a lot of TRACTION, my "integrator" and I read this book and have never been better at..." Read more

"..."Rocket Fuel" is an amazingly holistic look at these two gifted types of entrepreneurs." Read more

"...You guys did a great job with the content and it is an interesting and “easy” read.Now I just need to find an integrator…." Read more

3 customers mention "Read speed"3 positive0 negative

Customers find the book a fast read so they can dive right into implementation.

"Love how fast of a read this was so that we can dive right into implementation!..." Read more

"...Came as described with no damage. Fast delivery" Read more

"Great book. If you run a business, buy it. Fast read. Did it in a weekend." Read more

Yes I Am A VISIONARY!
5 out of 5 stars
Yes I Am A VISIONARY!
I have an entrepreneur and then serial entrepreneur since 1973. Friends and clients have ALWAYS said I was a VISIONARY.Well after reading this book I am finally accepting their truth - I AM A RECOVERING ATTENTION DEFICIT DISORDER VISIONARY!I am NOT an INTEGRATOR! Therefore because I have tried to run businesses as BOTH a Visionary and Integrator I have LIMITED my success!NO LONGER!With my new business just incorporated I am ONLY the Visionary and I have a new systems oriented Integrator!Thanks Gino and Mark for opening my eyes to what friends and clients have told me for 40+ years!
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Top reviews from the United States

Reviewed in the United States on November 1, 2024
Seriously transformative stuff here. If you have a business partner, you need to try this book.
Reviewed in the United States on June 1, 2020
I have an Integrator working super part-time for me. She works magic with her processes and organization. It was only after reading Rocket Fuel that I realized how important it is to make opportunity for the Integrator. Visionaries outnumber Integrators 4 to 1! This book is excellent and to the point. I am implementing the tools recommended and eager to see where it takes us.

Perhaps one of the best takeaways was when the author called out the weaknesses of Visionaries. All conflict or challenge I have ever faced personally and professionally pretty much was summed up with those character flaws. It's great to have them illuminated to be aware of and then work on it to be a better leader!

Great book. Totally recommend!
One person found this helpful
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Reviewed in the United States on July 1, 2015
Rocket Fuel was a good read for myself. As a Visionary Entrepreneur & founder of a company that is just under 5 years old, I was able to identify some of the missing pieces we have right now that may prevent us from achieving our 10-year goals.

The next piece is of course finding an Integrator. Do you have one internally? If so, are they competent enough to fulfill your vision within your budgetary requirements?

For a founding entrepreneur, or if you're recruiting for an integrator, I do recommend this book. I've handed out multiple copies now when meeting candidates I've been recruiting, so they can see deeper than just a job description. I've actually purchased 10 copies thus far and counting.

Now on the flip side, can a Visionary create a lot of success in a company they started without a True Integrator in place? Absolutely they can, this method just explains how to potentially do it faster and why having a #2 can be better for your personal state of happiness.

Starting and growing a company is HARD work and often requires making a lot of tough decisions, hard enough that most folks fail at it. Picking this book up will give you some good insight into why that might have happened to you previously (if you failed in a previous business venture) and some solid concepts to potentially avoid it from happening again.

The last thing I will say though, I was able to start and run my company without a true integrator (even to this day), but I can see where their value is observed after understanding the relationship better from reading Rocket Fuel.
52 people found this helpful
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Reviewed in the United States on May 27, 2024
Love how fast of a read this was so that we can dive right into implementation! Gives a new outlook on business management and scaling, and direct, ready to use tools.
One person found this helpful
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Reviewed in the United States on September 13, 2024
This clarifies the and provides exercises to assist you to implement traction.
Reviewed in the United States on August 22, 2017
im honestly a HUGE HUGE MASSIVE fan of ANYTHING Traction/ Gino Wickman. It has completely changed my business and provided "Clarity & Freedom". The entire operating system has provided Clarity for everyone to know what it takes to be excellent in their position, and it provides clarity for me as a business owner knowing what everyone it doing/responsible for. The FREEDOM is that no one is pestered by the boss anymore (me), because of the clarity in place...i know when its appropriate to check and when its just going to be a distraction.

SPECIFICALLY ROCKET FUEL:
This has been really helpful for my Integrator...I am all in as the high end Visionary, after reading Traction and self implementing EOS Worldwide, I was able to give this book to my Integrator and tell her "Everything in this book is EXACTLY who i want our relationship to develop". I am not making any adjustments, no pride attached, no "but my company is different". This is just another Very important key to our manual for how we run our business. My Integrator has read this, and afterwards she has a complete understanding of her "power" to overrule me when appropriate, and "run the show". I love that this book is there for me to give to my integrator and say "read this, and you will know EXACTLY what I expect from our relationship"
29 people found this helpful
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Reviewed in the United States on April 23, 2024
The information in this book really helped us figure out the right roles in our company. Thank you.
One person found this helpful
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Reviewed in the United States on October 20, 2023
After reading Traction there were questions about the relationship between the Visionary and the Integrator. Rocket Fuel provides the reader this understanding and ways to ensure that the V/I team are in step with each other, allowing them to take the organization further faster! Can’t wait to get started!
2 people found this helpful
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Top reviews from other countries

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Kindle Customer
5.0 out of 5 stars Viral lessons
Reviewed in the United Kingdom on April 7, 2023
Loved the simplicity and can relate to so much no matter what business you work in. Must read. No waffle.
Ricardo Garcia
5.0 out of 5 stars Libro de mucho valor, quizá demásiado jajajaja
Reviewed in Mexico on June 24, 2020
Libro de excelente calidad estética.
Tiene mucho valor, piesno que demasiado para un emprendedor que está comenzando. Es para emprendedores que ya tienen un equipo "grande", para emprendedores que quieren a empezar a leer libros de negocios, les recomiendo otro libro.
Pueden leerlo para cambiar la manera de pensar el equipo de trabajo, está EXCELENTE 10/10
Customer image
Ricardo Garcia
5.0 out of 5 stars Libro de mucho valor, quizá demásiado jajajaja
Reviewed in Mexico on June 24, 2020
Libro de excelente calidad estética.
Tiene mucho valor, piesno que demasiado para un emprendedor que está comenzando. Es para emprendedores que ya tienen un equipo "grande", para emprendedores que quieren a empezar a leer libros de negocios, les recomiendo otro libro.
Pueden leerlo para cambiar la manera de pensar el equipo de trabajo, está EXCELENTE 10/10
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Ralph Hesse
5.0 out of 5 stars Hätte ich vor 10 Jahren lesen sollen
Reviewed in Germany on October 26, 2018
Dieses Buch ist für jeden Unternehmer und auch leitenden Angestellten Gold wert.
Wir hatten genau die im Buch beschriebene Situation bei uns im Unternehmen. Mein Co-Founder war der Visionär der auch das Tagesgeschäft übernommen hat. Das ging eine Zeit lang gut, aber irgendwann wurde es meinem Partner langweilig in seiner Position und das Tagesgeschäft wurde ihm nur noch lästig. Die Geschichte nahm trotzdem ein gutes Ende, allerdings hätten wir uns eine Menge Schmerzen sparen können und wir wären mit diesem Buch sicher noch viel erfolgreicher geworden.
Ein ganze klare Leseempfehlung für jede Führungskraft die einen Visionär im Unternehmen hat und nicht so sicher ist damit umzugehen. Und natürlich für alle Visionäre, die wissen möchten wie man das beste aus seinem Team rausholt und auf seine Stärken konzentrieren kann.
GG Lewis
5.0 out of 5 stars YES!
Reviewed in Australia on July 17, 2019
This has been the most directly helpful business book I have read so far - everything makes sense now & I feel empowered to move forward now knowing EXACTLY what I'm looking for in a business partner, how to write their job description, how to tailor it based on my skills & talents, and how to organize the partnership, step by step.
Absolutely brilliant.
Do yourself a favour!!
Mathieu
5.0 out of 5 stars Wow
Reviewed in Canada on May 8, 2023
Amazing story and helping book

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