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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Kindle Edition
Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.
From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.
Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goalslikewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuelthey have the power to reach new heights for virtually any company or organization.
- LanguageEnglish
- PublisherBenBella Books
- Publication dateApril 28, 2015
- File size7152 KB
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Editorial Reviews
Review
Dan Sullivan, President and Founder of Strategic Coach®
"In this brilliant book, Gino Wickman and Mark C. Winters explain the vital importance of having both a visionary and an integratorand show how that relationship can provide the 'rocket fuel' your company needs to achieve its full potential."
Bo Burlingham, Editor-at-Large of Inc. magazine and author of Small Giants and Finish Big: How Great Entrepreneurs Exit Their Companies on Top
About the Author
Mark C. Winters is a seasoned professional with over 25 years of entrepreneurial leadership experience. His companies have ranged from raw startups originally drawn up on a napkin, to multi-billion dollar global enterprises such as Procter & Gamble and British Petroleum. This diverse background enables him to identify and apply patterns of success for virtually any business scenario. Mark's passion is helping entrepreneurs get what they want from their business. As a Certified EOS Implementer, he's actively engaged in helping other entrepreneurs implement EOS in their own companies. His ability to connect and guide CEOs to achieve their desired results is highly respected. Mark is known for pursuing business opportunities related to technology and systems that enable the optimization of human/athletic performance, with a special interest in pattern recognition and scoring methodologies.
Product details
- ASIN : B00U27BMSK
- Publisher : BenBella Books (April 28, 2015)
- Publication date : April 28, 2015
- Language : English
- File size : 7152 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 184 pages
- Best Sellers Rank: #74,198 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the authors
An entrepreneur since the age of 21, Gino has always had an obsession for learning what makes businesses and entrepreneurs thrive.
At 25, Gino took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.
Gino then set out to help entrepreneurs and leaders get what they want from their businesses and lives.
Based on his years of real-word experience, Gino created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness.
Gino has personally delivered more than 2,000 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, which has sold over 1 million copies, as well as five other books in the Traction Library that have sold almost 3 million copies.
Today Gino’s focus remains on helping entrepreneurs and leaders, maximize their freedom, creativity, and impact through teaching and speaking on the following topics:
👉 ENTREPRENEURIAL LEAP — Gino’s passion project, focused on helping entrepreneurs-in-the-making, is packed with real-life stories and practical advice. Entrepreneurial Leap is a simple how-to manual to help you start a better start-up.
👉 ROCKET FUEL — Rocket Fuel details the integral roles of the Visionary and Integrator™ and explains how an effective relationship between the two can thrive. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization.
👉 EOS (ENTREPRENEURIAL OPERATING SYSTEM) — EOS is a set of simple concepts and practical tools used by more than 250,000 companies around the world to clarify, simplify, and achieve their vision.
👉 THE EOS LIFE — You deserve to live your ideal life. As an entrepreneurial business leader, you already know how hard it can be just to create a non-ideal life. Now let Gino show you how to create the entrepreneurial life you always hoped and dreamed it could be.
👉 THE 10 DISCIPLINES FOR MANAGING AND MAXIMIZING YOUR ENERGY — Each of these disciplines is fast, simple, and powerful. They will help you expand, focus, and manage your energy. Each one of them is fully customizable to you, because you are a unique individual.
Mark C. Winters has a passion for helping entrepreneurs get unstuck so they can pursue their unique freedom. Depending on the situation, Mark’s talent for introducing just the right combination of perspective and process sparks teams to start moving, move faster, or begin moving in the proper direction - with clarity.
As a teacher, coach, and facilitator, Mark spends much of his time directly engaged with entrepreneurial leadership teams as an Expert EOS Implementer—helping them implement EOS in their own companies.
A seasoned professional with over 30 years of entrepreneurial leadership experience, his companies have ranged from raw startups originally drawn up on a napkin, to multibillion-dollar global enterprises such as Procter & Gamble and British Petroleum. This diverse background enables him to identify and apply patterns of success to virtually any business scenario. Mark is known for pursuing business opportunities related to systems that enable the optimization of human/athletic performance, with a special interest in pattern recognition and scoring methodologies. Outside of his studio, you’re likely to find Mark coaching a youth football team on a field somewhere.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book great, brilliant, and nice. They say it's an excellent resource for understanding the importance of talent selection for small organizations. Readers also appreciate the clarity, conciseness, and directness of the advice.
AI-generated from the text of customer reviews
Customers find the book great, valuable, and brilliant. They say it's short and to the point.
"...Visionaries outnumber Integrators 4 to 1! This book is excellent and to the point...." Read more
"great book" Read more
"...Well worth your time to read if for nothing more to find out which type you are or if you're lucky enough to be a bit of both" Read more
"Good read, but I'm not sure I believe quite as firmly as the author in the "romantic" notion that there's likely only one person out there..." Read more
Customers find the book excellent for understanding the importance of talent selection for small organizations. They say it's an invaluable resource for managing a business and provides insight into their small businesses. Readers also mention the premise is really helpful and the concepts are great. They say the book gives clear next steps and critical tools for clarifying, crystalizing, organizing, and executing any project.
"...Gives a new outlook on business management and scaling, and direct, ready to use tools." Read more
"...SPECIFICALLY ROCKET FUEL:This has been really helpful for my Integrator...I am all in as the high end Visionary, after reading Traction and..." Read more
"Seriously transformative stuff here. If you have a business partner, you need to try this book." Read more
"...Loved the practical tools and concise explanation to apply them...." Read more
Customers find the book clear, concise, and direct. They say it provides clarity for business owners and is relatable. Readers also appreciate the practical tools and concise explanations to apply them.
"...Gives a new outlook on business management and scaling, and direct, ready to use tools." Read more
"...The entire operating system has provided Clarity for everyone to know what it takes to be excellent in their position, and it provides clarity for..." Read more
"...Loved the practical tools and concise explanation to apply them...." Read more
"I love the simplified framework, the structure it provides, the additional resources, and the ability to identify if you are a visionary or..." Read more
Customers find the book eye-opening, interesting, and easy to read. They say it radically changed their perspective and gave them a new appreciation for their skill set. Readers also mention the book provides an amazingly holistic look at gifted individuals.
"...It radically changed my perspective, gave me a new appreciation for my skill set, and helped me understand how to work better with my Visionary...." Read more
"Very eye opening read, after switching to EOS and implementing a lot of TRACTION, my "integrator" and I read this book and have never been better at..." Read more
"..."Rocket Fuel" is an amazingly holistic look at these two gifted types of entrepreneurs." Read more
"...You guys did a great job with the content and it is an interesting and “easy” read.Now I just need to find an integrator…." Read more
Customers find the book a fast read so they can dive right into implementation.
"Love how fast of a read this was so that we can dive right into implementation!..." Read more
"...Came as described with no damage. Fast delivery" Read more
"Great book. If you run a business, buy it. Fast read. Did it in a weekend." Read more
Reviews with images
Yes I Am A VISIONARY!
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Top reviews
Top reviews from the United States
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Perhaps one of the best takeaways was when the author called out the weaknesses of Visionaries. All conflict or challenge I have ever faced personally and professionally pretty much was summed up with those character flaws. It's great to have them illuminated to be aware of and then work on it to be a better leader!
Great book. Totally recommend!
The next piece is of course finding an Integrator. Do you have one internally? If so, are they competent enough to fulfill your vision within your budgetary requirements?
For a founding entrepreneur, or if you're recruiting for an integrator, I do recommend this book. I've handed out multiple copies now when meeting candidates I've been recruiting, so they can see deeper than just a job description. I've actually purchased 10 copies thus far and counting.
Now on the flip side, can a Visionary create a lot of success in a company they started without a True Integrator in place? Absolutely they can, this method just explains how to potentially do it faster and why having a #2 can be better for your personal state of happiness.
Starting and growing a company is HARD work and often requires making a lot of tough decisions, hard enough that most folks fail at it. Picking this book up will give you some good insight into why that might have happened to you previously (if you failed in a previous business venture) and some solid concepts to potentially avoid it from happening again.
The last thing I will say though, I was able to start and run my company without a true integrator (even to this day), but I can see where their value is observed after understanding the relationship better from reading Rocket Fuel.
SPECIFICALLY ROCKET FUEL:
This has been really helpful for my Integrator...I am all in as the high end Visionary, after reading Traction and self implementing EOS Worldwide, I was able to give this book to my Integrator and tell her "Everything in this book is EXACTLY who i want our relationship to develop". I am not making any adjustments, no pride attached, no "but my company is different". This is just another Very important key to our manual for how we run our business. My Integrator has read this, and afterwards she has a complete understanding of her "power" to overrule me when appropriate, and "run the show". I love that this book is there for me to give to my integrator and say "read this, and you will know EXACTLY what I expect from our relationship"
Top reviews from other countries
Tiene mucho valor, piesno que demasiado para un emprendedor que está comenzando. Es para emprendedores que ya tienen un equipo "grande", para emprendedores que quieren a empezar a leer libros de negocios, les recomiendo otro libro.
Pueden leerlo para cambiar la manera de pensar el equipo de trabajo, está EXCELENTE 10/10
Reviewed in Mexico on June 24, 2020
Tiene mucho valor, piesno que demasiado para un emprendedor que está comenzando. Es para emprendedores que ya tienen un equipo "grande", para emprendedores que quieren a empezar a leer libros de negocios, les recomiendo otro libro.
Pueden leerlo para cambiar la manera de pensar el equipo de trabajo, está EXCELENTE 10/10
Wir hatten genau die im Buch beschriebene Situation bei uns im Unternehmen. Mein Co-Founder war der Visionär der auch das Tagesgeschäft übernommen hat. Das ging eine Zeit lang gut, aber irgendwann wurde es meinem Partner langweilig in seiner Position und das Tagesgeschäft wurde ihm nur noch lästig. Die Geschichte nahm trotzdem ein gutes Ende, allerdings hätten wir uns eine Menge Schmerzen sparen können und wir wären mit diesem Buch sicher noch viel erfolgreicher geworden.
Ein ganze klare Leseempfehlung für jede Führungskraft die einen Visionär im Unternehmen hat und nicht so sicher ist damit umzugehen. Und natürlich für alle Visionäre, die wissen möchten wie man das beste aus seinem Team rausholt und auf seine Stärken konzentrieren kann.
Absolutely brilliant.
Do yourself a favour!!