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Mitch Anthony
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Storyselling Revisited: How Top Advisors Persuade Kindle Edition

by Scott West (Author), Mitch Anthony (Author) Format: Kindle Edition
4.8 4.8 out of 5 stars 41 ratings
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Highly persuasive individuals, including many top advisors, engage clients by using metaphors, anecdotes, and illustrations. They ask open-ended questions, and listen to clients’ answers in order to elicit valuable information and make deep human connections. This communication style allows them to better serve their clients’ financial needs—and also become more successful advisors.

In Storyselling Revisited, a revised and expanded edition of their groundbreaking book Storyselling for Financial Advisors, authors Scott West and Mitch Anthony explain how to make these intuitive connections. They outline clear and practical strategies that any advisor can use to engage prospects and clients. The stories of Warren Buffett—still one of the greatest “storysellers” of all time—and others help advisors tap into the power of storyselling and learn how to engage both sides of the brain—the logical side and the emotional, intuitive side. Storyselling persuasion techniques include:

• Understanding your client’s story before attempting to tell your own story
• Appreciating the power of emotion in the decision-making process
• Standing out in a “me-too marketplace”
• Developing powerful and impactful story openers
• Using objects and props to describe value propositions and concepts
• Understanding the power of the analogy and metaphor in explaining your products and services

As the best financial services professionals know, success depends on making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand.

Storyselling Revisited is your guide to making those connections.
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  1. Print length
    197 pages
  2. Language
    English
  3. Publication date
    May 6, 2020
  4. File size
    1961 KB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
  8. See all details
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Product details

  • ASIN ‏ : ‎ B088B9875Q
  • Publisher ‏ : ‎ Insights Press (May 6, 2020)
  • Publication date ‏ : ‎ May 6, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1961 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 197 pages
  • Customer Reviews:
    4.8 4.8 out of 5 stars 41 ratings

About the author

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Mitch Anthony

Mitch Anthony

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Mitch Anthony advises financial services organizations throughout the world. An industry pioneer, he is a popular speaker and consultant, and the developer of MyFLPTools, a subscription-based service that provides a suite of discovery tools for financial services professionals. He and Steve Sanduski have developed the Retirement Coaching Program and ROL Advisor to help advisors build a Life-Centered Planning™ practice. A regular contributor to Financial Advisor magazine, Mitch is the author of more than twenty books including the industry bestseller, StorySelling for Financial Advisors and The New Retirementality, now in its fifth edition. Contact Mitch at mitch@mitchanthony.com or visit www.mitchanthony.com.

Customer reviews

4.8 out of 5 stars
41 global ratings

Top reviews from the United States

Andy G
5.0 out of 5 stars Great read!
Reviewed in the United States on December 24, 2021
Verified Purchase
The updated edition keeps all the good and refreshes with timely and new stuff. One of the best books for advisors out there
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Mauritz
5.0 out of 5 stars Great book with awesome ideas
Reviewed in the United States on June 2, 2021
Verified Purchase
Easy to read and great way to start thinking about how to explain complex scenarios to clients.
Storyselling is a must read for any financial advisor
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Top reviews from other countries

CH
5.0 out of 5 stars Mitch Anthony has an outstanding way of connecting the advisor with the heart of the client.
Reviewed in Canada on November 23, 2021
Verified Purchase
Highly recommend.
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Amazon Customer
5.0 out of 5 stars My practice would have been at next level if I would have read this earlier
Reviewed in India on January 15, 2023
Verified Purchase
Recommend every wealth manager to read this
Not only read, but practice every lessons.
Metaphors and analogies given in the last chapters are goldmine.
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ROHIT SHANTILAL SHAH
5.0 out of 5 stars Listen to client stories & sell more
Reviewed in India on March 23, 2021
Verified Purchase
The book 'Storyselling Revisited' was an absolute pleasure to read. Very Impressed with the emphasis on listening to client stories & the discovery conversations.

Enjoyed stories, metaphors and illustrations. This will be very, [no, VERY] helpful to our firm.

I will now expedite remaining other books of Mitch Anothony :)
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