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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Hardcover – March 19, 2019

4.5 4.5 out of 5 stars 2,063 ratings

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* Instant WSJ bestseller
* Translated into 18 languages
*
#1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs)
* An
Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book of the year
* Recommended by
Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss

Why do good teams kill great ideas?

Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about
culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise.

Over the past decade, researchers have been applying the tools and techniques of this new science―the science of phase transitions―to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse.
Loonshots is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world.

Along the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie Imitation Game got wrong about WWII, and what really killed Pan Am, Polaroid, and the Qing Dynasty.

“If
The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.” ―Senator Bob Kerrey


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Editorial Reviews

Review

* Washington Post's "10 Leadership Books to Watch for in 2019"
* Newsweek's "Best of Summer Books"
* Financial Times' "Summer Books of 2019
* Thrive Global's "Top Books on Leadership"
* Inc.com's "10 Business Books You Need to Read in 2019"
* Business Insider's "14 Books Everyone Will Be Reading in 2019"
* Management Today's "Top Business Books to Read in 2019"


"A groundbreaking book that spans industries and time." ―
Newsweek

"Loonshots crystallizes crucial lessons about innovation and collaboration more exquisitely than any book I've read. Beyond that, it's an absolute page-turner, packed with scintillating stories of world-changing ideas." ―
David Epstein, #1 NYT bestselling author of Range and The Sports Gene

“A witty, invigorating exploration of human behaviour and discovery.” ―
Nature

“An ambitious and entertaining effort to lay out some fundamental laws of success and uncover the truth about successful group behavior… Bahcall makes the whole idea sing by bringing in references from across business, history, cinema and science.” ―
Financial Times

"This thorough, fascinating study will appeal to a broader audience than just business wonks." ―
Booklist

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.” ―
Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow

“A wonderful book that explores the beauty, quirkiness and complexity of ideas,
Loonshots will both educate and entertain you. If you care about ideas ― especially new and out-of-the-box ones ― you need to read this book.” ―Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies

"The success of Loonshots is a case study in the power of story and humor. James Bond, Isaac Newton, Jane Austen, a world chess champion, and disappearing fish are all used to illustrate how principles of physics apply to the behavior of organizations. Brilliant, funny, fascinating, and most importantly -- useful -- Loonshots should be read by any leader who wants to bring big ideas to life." ―Jennifer Aaker, General Atlantic Professor at Stanford University; author of The Dragonfly Effect and Humor, Seriously

"I inhaled
Loonshots. In entertaining and witty prose it provides practical insights leaders can use to create organizations where good, crazy ideas thrive while existing businesses continue to flourish. Bahcall drives these points home through vivid and memorable examples that stick." ―Stephanie Cohen, Chief Strategy Officer, Goldman Sachs

"Safi Bahcall somehow has written a book that is original, smart, useful, and entertaining all at once.
Loonshots is a wonderful mix of physics, pharma, film, entrepreneurship, history, business, creativity, and so much more. And Bahcall’s marvelous and mischievous voice will keep you turning the pages." ―Robert Sutton, Professor at Stanford University, author of seven books including Scaling Up Excellence and The No Asshole Rule

"Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If
The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots. This book is a must read for anyone in business, education, or public service." ―Senator Bob Kerrey, Medal of Honor recipient, former Navy SEAL and president of The New School

“With riveting stories set in the most unexpected times and places,
Loonshots shows how group dynamics and workplace politics conspire against the psychological safety people need in order to boldly share their wildest ideas. Bahcall's fresh ideas and practical solutions―an unusual combination of psychology and physics―should change the way any person or team sets out to change the world.” ―Amy C. Edmondson, author of The Fearless Organization and professor at Harvard Business School

"
Loonshots is the book we desperately need now. Today's threats cannot be met by might alone. To defend our nation in an increasingly competitive world, we need to innovate faster and better than those who would do us harm. Bahcall offers a solution to the challenge of nurturing innovation without sacrificing core capabilities or operational edge. Brilliant, insightful, and immediately applicable―Loonshots is destined to become required reading for experienced and rising leaders everywhere." ―Douglas Wickert, Colonel, US Air Force

"Some books challenge what you think―
Loonshots will challenge how you think. Never before have we been given such a clear and compelling roadmap to questioning norms, embracing the impossible, and shooting for the stars. Loonshots is a must read for anyone passionate or crazy enough to take on today's biggest challenges." ―Edward Sullivan, CEO of Velocity Group

“Safi Bahcall extends the principles of emergence to the behavior of groups, creating an entirely new way of thinking about why some succeed and others fail. Safi hits all the right notes: the rhythm is right, the humor is right, the scope is right ... everything is right. Loonshots should be required reading for anyone serious about changing the world for the better.” ―
Robert Laughlin, winner of the Nobel Prize in physics, author of A Different Universe

“Safi Bahcall proposes that phase-transition physics can illuminate human organizations. Companies that are “crystalline” may be efficiently run but don’t innovate; those that are “liquid” produce floods of ideas but no discipline. The physics suggests, moreover, how companies can be disciplined and innovative at the same time. Anyone interested in a fresh approach to innovation―with lots of lively examples―should read this book.” ―Eric Maskin, winner of the Nobel Prize in economics, professor at Harvard

"Loonshots is a brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight into how people create and nurture things that change the world. It’s also an important book. Bahcall, a physicist and biotech entrepreneur, is unfolding the secrets behind successes everywhere." ―Richard Preston, New York Times bestselling author of The Hot Zone and The Wild Trees

About the Author

Safi Bahcall received his BA summa cum laude in physics from Harvard and his PhD from Stanford. After working for three years as a consultant for McKinsey, he co-founded Synta Pharmaceuticals―a biotechnology company developing new drugs for cancer―and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he served on the President's Council of Advisers on Science and Technology working group on the future of national research.

Safi is the author of
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.

Product details

  • Publisher ‏ : ‎ St. Martin's Press; First Edition (March 19, 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 1250185963
  • ISBN-13 ‏ : ‎ 978-1250185969
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.35 x 9.6 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 2,063 ratings

About the author

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Safi Bahcall
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Safi received his BA in physics from Harvard, his PhD from Stanford, and was a Miller Research Fellow at UC Berkeley. After working for three years as a consultant for McKinsey, he co-founded a biotechnology company developing new drugs for cancer. He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he worked with President Obama’s council of science advisors on the future of national research. He lives with his wife, two children, and roughly 37 Gerald + Piggie books in Cambridge, MA.

Latest info: www.bahcall.com

Customer reviews

4.5 out of 5 stars
2,063 global ratings

Customers say

Customers find the book fantastic and a great page-turner. They also find the ideas and explanations interesting and insightful. Readers appreciate the richly entertaining historical examples and anecdotal approach. They describe the writing style as compelling, straightforward, and intellectually satisfying.

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66 customers mention "Readability"66 positive0 negative

Customers find the book fantastic, great, and a page-turner. They say it's well worth their time and the best management book ever. Readers also mention the book is enjoyable and a must-read for entrepreneurs, VCs, board members, and C-level managers.

"...Consider it the most fun required reading you’ll ever do.-- Ali Binazir, M.D., M.Phil.,..." Read more

"...Despite those two issues, count me as a fan, though - an easy, well-researched read that could spark a few interesting experiments in the corporate..." Read more

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55 customers mention "Insight"55 positive0 negative

Customers find the ideas and explanations in the book interesting. They say it helps them absorb concepts, theories, and ideas. Readers also mention the book is insightful on many fronts and has a wealth of foundational knowledge.

"...I found this book enjoyable and enlightening enough to have read it twice already...." Read more

"I loved this book. It triggered several paradigm shifts for me...." Read more

"...Even better, he offers solid, helpful advice on how to keep things "on the edge," not too rigid, but not too loose, either - maintaining the dynamic..." Read more

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34 customers mention "Storytelling"31 positive3 negative

Customers find the stories fascinating, entertaining, and thought-provoking. They appreciate the anecdotal approach and excellent insights from history, business, and physics. Readers also mention the premise is interesting and includes unique perspectives through the lens of physics.

"...so ably and lucidly points out in this book, through richly entertaining historical examples with a dollop or two of basic physics thrown in - is..." Read more

"The goodInteresting stories and anecdotes about business history.The bad..." Read more

"...equilibrium or harmony in music or life, this book presents important historical anecdotes, as well as recent and current trends in science and tech...." Read more

"...The book is great as a "how-to" and it is built on great stories and anecdotes of both great success and horrible failures...." Read more

30 customers mention "Writing style"30 positive0 negative

Customers find the writing style compelling, easy to read, and absorb. They appreciate the straightforward yet highly intellectually satisfying description of concepts. Readers also mention the book is a smooth read with an excellent story-telling style.

"...Despite those two issues, count me as a fan, though - an easy, well-researched read that could spark a few interesting experiments in the corporate..." Read more

"...He takes this basic thesis, builds it out, makes it understandable .. and, if you have ever worked in the corporate world, I think you'll find it..." Read more

"...Both focus on ‘how we know’. Both are exceptional writers (my previous experience of great writers was Burgess, which dates)...." Read more

"...It is easy to read, and for the scientifically minded, clues and even formulae for measuring the phase in which you might find yourself, or are up..." Read more

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Top reviews from the United States

Reviewed in the United States on March 19, 2019
You would imagine that the first time someone presented the idea of using an invisible beam to detect ships and airplanes, or a drug to reduce cholesterol, or to kill tumors by choking their blood supply, there would be wild jubilation welcoming such a world-shaking breakthrough.
Aaaand you would be wrong. As a rule, the folks who came up with such painfully obvious innovations as radar, statins and anti-angiogenesis drugs were rejected, and again, and again. For up to 32 years.

Loonshots are “widely dismissed ideas whose champions are often written off as crazy.” Through dozens of engaging stories told with insight and wry humor, Bahcall describes how loonshots (such as radar, the internet, and Pixar movies) come about, how to nurture them, how to champion them, and how to keep from inadvertently killing them.

A gifted storyteller, Bahcall populates the narrative with characters endlessly fascinating because of their pluck, stubbornness, luck, or sheer genius: Vannevar Bush, the creator of the Office of Science Research and Development which basically won WW2; Akira Endo, the Japanese chemist who screened 6000 fungi to discover statins only to have his work stolen; Judah Folkman, the saintly discoverer of angiogenesis; Juan Terry Trippe, the larger-than-life founder of PanAm; Charles Lindbergh; Edwin Land, the supergenius founder of Polaroid; and Steve Jobs, who continues to get a lot more credit for Apple’s products than he deserved.

In each of these instances, Bahcall goes deep, uncovering the complexities that belie simplistic origin stories and hero worship (Jobs and Newton are notably knocked down a few notches). Bahcall has done some serious sleuthing here. He also has a flair for super-clear explanations of complex scientific subjects.

One of the book's central theses is that loonshots have their genesis in company *structure* and not culture. He draws a parallel from the science of phase transitions. To generate loonshots, you want fluidity: smaller teams with mostly creative folks (“artists”). To generate franchises, or even just to bring the loonshots to market, you want solidity: bigger teams staffed with “soldiers” with well-defined roles. Leading to the Loonshot Rules:
1. Separate the phases: Separate your artists and soldiers.
2. Dynamic equilibrium: Love your artists and soldiers equally.
3. Critical mass: Have a loonshot group large enough to ignite.

In the latter part of the book, Bahcall presents a plausible quantitative model for the various forces that incline team members towards loonshot vs franchise behavior, and how to tweak those variables to get the kind of company you want.

I found this book enjoyable and enlightening enough to have read it twice already. If you are an entrepreneur, scientist, artist, drug developer, military officer, or just a rabid fan of ideas with some of your own you’d like to make real, you should find out about P-type (product) loonshots vs S-type (strategy) loonshots; the Bush-Vail rules; systems mindset vs outcome mindset for doing postmortems; and the dreaded Moses trap. Also, why *does* the world speak English and not Chinese, when the Chinese invented printing and gunpowder hundreds of years before the West? With the word “loonshot” likely poised to become part of the vernacular in innovative circles, this is the book that puts you ahead of the curve. Consider it the most fun required reading you’ll ever do.
-- Ali Binazir, M.D., M.Phil., host of "The Ideaverse", author of The Tao of Dating: The Smart Woman's Guide to Being Absolutely Irresistible, the highest-rated dating book on Amazon, and Should I Go to Medical School?: An Irreverent Guide to the Pros and Cons of a Career in Medicine
97 people found this helpful
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Reviewed in the United States on June 15, 2019
As a former consultant, I get stupidly excited about books with 2x2 matrices and Loonshots was no exception. Alas, Bahcall commits two unforced errors in his usage of this most sacred tool: long words as X/Y axes labels AND having two items (instead of the canonical one) in one of the four boxes. The horror!!!

In all seriousness though, Loonshots is a pretty compelling read about managing the tension between nurturing high risk, “crazy” projects and offering due respect to the steady part of a business, as well as ensuring adequate collaboration between those two areas of a company. Not only do the ideas make sense as described, but what makes this book particularly enjoyable is the handful of examples of this theory in action - all presented in a new light.

There are a couple of things to complain about besides the matrix comment above (which is only part joke - the labels were indeed confusing the first time I encountered the matrix in the book). First and foremost, the book itself goes somewhat against Bahcall’s own advice to “love your artists and soldiers equally,” aka show equal appreciation to both the ones doing the high risk experimentation as well as the ones leading the steady business lines. The book is an ode to the artists, as their adventures get considerably more airtime. Undoubtedly the artist’s journey is more interesting, but it’s important for an overall balanced argument to show the work of the steady hand as well. Second, Bahcall’s approach towards figuring out the ideal team size in a business is unnecessarily “scientific.” The content on that topic stands well enough on its own without forcing an equation on it.

Despite those two issues, count me as a fan, though - an easy, well-researched read that could spark a few interesting experiments in the corporate world.
3 people found this helpful
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Reviewed in the United States on July 6, 2024
I loved this book. It triggered several paradigm shifts for me. It was recommended to me by a scientist friend, and boy does it point out the obvious brilliance around us, if only we are willing to see it.

Top reviews from other countries

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Fabian Casaubon
5.0 out of 5 stars Excelente gracias
Reviewed in Mexico on August 12, 2024
Gracias
GUSTAVO MALIMPENCE
5.0 out of 5 stars Fantastic
Reviewed in Brazil on October 12, 2022
One of the best books I ever readed, but defenely my favorite.

Safi explore inovation process so easly that makes you desire stand up and start a startup immediataly.
Not a short book, but a very good one.
Peter Hohnen
5.0 out of 5 stars interesting read !
Reviewed in Germany on December 12, 2021
Good book
Ed
5.0 out of 5 stars A Phenomenal History of Organizational Success and Failure
Reviewed in Canada on May 23, 2020
This book was fascinating to read. Bahcall does away with vague notions of culture to emphasize that which can be explicitly controlled: organizational STRUCTURE. Filled with fascinating case studies ranging from the worlds of biotech drugs, to Hollywood, to the struggle for dominance between nations.

I particularly loved how the author brings in scientific principles, mostly from physics, to explain behavioural changes within companies. This book will change the way you think about how to structure your organization such that you give yourself the best possible chance to create innovative breakthroughs.
Carles P.
5.0 out of 5 stars Genial
Reviewed in Spain on March 31, 2020
Libro entretenidísimo y muy instructivo para tener una visión de la empresa más focalizada al desarollo.