Data possibilities for Direct Mail Partners

Retain and Grow Client Efforts with Leading Audience Solutions

Alliant provides audience data solutions that achieve profitable campaign results for DTC brands aiming to grow and improve performance in direct mail marketing.

Transform Today’s data challenges into tomorrow’s Opportunities

An excellent data partner can help brokers, printers, and strategy providers expand their value, expertise, and speed to ultimately deliver higher performing direct mail campaigns for their clients.

Elevate Direct Mail Efforts

Leverage Alliant Optimization and Audience solutions powered by predictive modeling to drive performance in direct mail.

Achieve KPIs of Your Choosing

Partner with industry leading data scientists and direct mail experts to build solutions that solve for your client’s most important performance metrics.

Unleash 1st Party Data Potential

Solutions and insights that improve the ability to grow client efforts, lists, first party data potential and ultimately campaign results and ROI.

Data Privacy & Compliance

Alliant’s certified high-quality data, transparency, and oversight ensure brand-safe advertising that exceeds today’s complex legal requirements and consumer expectations.

The Alliant DataHub

Powering Success Through Membership

Gain the ultimate strategic advantage for your clients through the data cooperative model by delivering insights, value and improved marketing results

The Alliant data coop is a unique and secure Member database that leverages positive and negative consumer transactional data. Combined with demographic and lifestyle data sources, the DataHub is a comprehensive view of consumer behaviors that delivers highly responsive solutions across channels.

  • 20+ Years of Experience

  • Direct Mail Foundation and Expertise

  • Scale across 280 Million US Consumers

  • Breadth of Vertical Representation

Alliant AUDIENCE SOLUTIONS

Drive Maximum Impact on
Direct Mail Efforts

Custom and On-Demand Models

Alliant utilizes the latest machine learning technologies to optimize for specific
buyer behaviors across channels, while maintaining a human touch.

Optimization Model

Improve campaign performance through list mining. Great for reactivation campaigns.

Acquisition Look-Alike Model

Identify prospects that are most like your brand’s best customers.

Acquisition Based on KPI Model

Identify prospects that meet a brand’s desired KPI.

On-Demand Models

Get quick wins with pre-built audience and optimization models, built from rich DataHub assets, designed specifically for direct mail.

Models can be built to solve for specific KPIs and goals:

  • Response
  • Payment
  • Net Paid – Balances
    Response & Payment

  • Lifetime Value

  • Reactivation
  • Average Order Value &
    Purchase Amount
  • Volume Goals

  • Multi-Behavioral – Balances multiple behaviors at once – payments, returns, cancels, bad debts, Paid 3+ shipments, etc.

ALLIANT DATA CARDS

Explore Alliant Audiences for Direct Mail

Learn more about readily available audience sets for easy activation.

Women with a moving box

Verified for Compliance

In today’s complex and highly regulated data landscape, trust is everything. Alliant is independently certified for data quality, compliance, and transparency.

Need audience help for specific campaigns?

Explore our Audience Guides

Contact us Today

Meet the Team

Michael Berger

VP, Audience Solution Sales

Kim Fitzgerald

Sr. Director, Audience Solution Sales

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