Q. So Dynamic Search Ads are typically producing incremental traffic gains of 5-10% with satisfactory ROI. What’s typical implementation look like? A. During our pilot, a typical implementation would have max CPC bids initially set at approximately 75% of a campaign’s average, budgets were not constrained, the whole site was targeted, and negatives were used. For these implementations, it was typical to see increases in traffic of 5-10% with satisfactory ROI across a wide range of clients. Q. Which clients are most likely to see greatest results? A. Dynamic Search Ads have greater potential for advertisers with large, fast-changing inventories where it can be challenging to keep AdWords campaigns in sync with what’s actually in-stock. Q. How do Quality Scores for Dynamic Search Ads relate to Quality Scores for keyword-based campaigns? A. They’re tracked independently and do not affect one another. Q. Are there any mechanisms to avoid inadvertent policy violations with the dynamic ad headlines? A. Filtering technology is used to help avoid inadvertent trademark and other policy violations in the ad text headlines.
