مقالات Fares
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09/04 #WeeklyNewsRoundup - This week in MediaTech, News and Social Trends
09/04 #WeeklyNewsRoundup - This week in MediaTech, News and Social Trends
بواسطة Fares Akkad
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The Rise of Audio and Emerging Social Media Trends that are shaping 2021
The Rise of Audio and Emerging Social Media Trends that are shaping 2021
بواسطة Fares Akkad
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02/04:Weekly News Round-Up - Biggest news in media and tech this week
02/04:Weekly News Round-Up - Biggest news in media and tech this week
بواسطة Fares Akkad
النشاط
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Always a honor to have HE Abdullah Alswaha , minister of ICT for KSA at our headquarters meeting with our CEO. Exciting things to come!
Always a honor to have HE Abdullah Alswaha , minister of ICT for KSA at our headquarters meeting with our CEO. Exciting things to come!
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It was a pleasure to connect with the Arabs@ colleagues at Meta in Dublin and discuss issues facing the region and some of the opportunties we and…
It was a pleasure to connect with the Arabs@ colleagues at Meta in Dublin and discuss issues facing the region and some of the opportunties we and…
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I think I may have invaded your collective LinkedIn feeds lately via various tags and reposts, and for that I apologize! Most of the traffic comes…
I think I may have invaded your collective LinkedIn feeds lately via various tags and reposts, and for that I apologize! Most of the traffic comes…
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الخبرة
المنشورات
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The Changing Face of Video
Broadcast Pro
Digital Video in the Middle East and the Facebook strategy
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Social CRM How Companies Can Link into the Social
Fares Akkad
Social networking and other new technologies have given rise to the “social consumer,” who now has the means to share reviews and opinions about virtually every kind of product and service. As a result, the days of the one-to-one relationship between companies and their customers are over. Now companies must contend with the huge and growing social web, where customer experiences and opinions are shared on a massive scale, and corporate reputations can be ruined almost…
Social networking and other new technologies have given rise to the “social consumer,” who now has the means to share reviews and opinions about virtually every kind of product and service. As a result, the days of the one-to-one relationship between companies and their customers are over. Now companies must contend with the huge and growing social web, where customer experiences and opinions are shared on a massive scale, and corporate reputations can be ruined almost instantaneously.
Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency. This new relationship will have two goals: to develop the credibility needed in the social web and to use this web to boost sales. This effort will require a major shift in the corporate mind-set toward collaboration and transparency. But if it is done right, the resulting benefits in terms of reputation and a more valuable relationship with customers can be significant.
Companies should begin simply by listening to the social web to get a better sense of where they stand in this world, and building a team of employees who are familiar with how this world works. This will serve as a basis on which to build true social CRM capabilities, including the ability to manage the company’s reputation, increase sales, and monitor the results. -
Social CRM: How Companies Can Link into the Social Web of Consumers
Booz & Company
Social networking and other new technologies have given rise to the “social consumer.” Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency.
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14شخصا قدموا توصية لـFares
انضم الآن لعرضالمزيد من أنشطة Fares
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CEOs need to know what is happening in the corridors of power. Yet most of them don’t. At a recent invite-only CEO Advisory Board meeting in #Dubai,…
CEOs need to know what is happening in the corridors of power. Yet most of them don’t. At a recent invite-only CEO Advisory Board meeting in #Dubai,…
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Meeting your heroes…. I got to talk AI with Marshall Goldsmith this week ! I’ve read a lot of his work as I’ve researched the psychology of…
Meeting your heroes…. I got to talk AI with Marshall Goldsmith this week ! I’ve read a lot of his work as I’ve researched the psychology of…
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A company’s reputation rests on its CEOs shoulders. Agree or disagree? At a recent CEO Advisory Board meeting in #Dubai, EMIR's Managing Directors…
A company’s reputation rests on its CEOs shoulders. Agree or disagree? At a recent CEO Advisory Board meeting in #Dubai, EMIR's Managing Directors…
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"These two, three years in my life, right after the acquisition, were the hardest." I had an amazing conversation with Ronaldo Mouchawar, the…
"These two, three years in my life, right after the acquisition, were the hardest." I had an amazing conversation with Ronaldo Mouchawar, the…
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Do you know when you are interacting with an AI? Do you care? If you have been using AI chatbots, perhaps you are getting to that stage where you…
Do you know when you are interacting with an AI? Do you care? If you have been using AI chatbots, perhaps you are getting to that stage where you…
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https://lnkd.in/dXyaJQTe
https://lnkd.in/dXyaJQTe
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Is FOMO your organisation's driver for AI? AI is far from a short term opportunity. For many of us it may be the most significant development we see…
Is FOMO your organisation's driver for AI? AI is far from a short term opportunity. For many of us it may be the most significant development we see…
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I’m speaking at the #CannesLions2024 next week. We used to say that culture eats strategy for breakfast. But what if culture BECOMES the strategy?…
I’m speaking at the #CannesLions2024 next week. We used to say that culture eats strategy for breakfast. But what if culture BECOMES the strategy?…
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As an MIT alum and a fellow Armenian, I was incredibly proud and humbled to listen to Noubar Afeyan's MIT graduation speech. Watch it below, and here…
As an MIT alum and a fellow Armenian, I was incredibly proud and humbled to listen to Noubar Afeyan's MIT graduation speech. Watch it below, and here…
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The film studio has established its operations across Riyadh, Dubai, and Los Angeles, under the leadership of Wesam Kattan and Bassma El-Afghani -…
The film studio has established its operations across Riyadh, Dubai, and Los Angeles, under the leadership of Wesam Kattan and Bassma El-Afghani -…
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Last week, I had the privilege of connecting with our diverse ecosystem of partners, advertisers, and marketers at Advertising Week Europe. In my…
Last week, I had the privilege of connecting with our diverse ecosystem of partners, advertisers, and marketers at Advertising Week Europe. In my…
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#TheHeroes S3 Reda Raad One of the key architects who started TBWA\RAAD in Dubai 24 years ago, Reda Raad has helped transform the agency from a…
#TheHeroes S3 Reda Raad One of the key architects who started TBWA\RAAD in Dubai 24 years ago, Reda Raad has helped transform the agency from a…
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Extremely insightful event held by NiQ & GfK, had a great time on the panel "meeting the consumer at every stage" alongside Vikas Chadha, CEO at…
Extremely insightful event held by NiQ & GfK, had a great time on the panel "meeting the consumer at every stage" alongside Vikas Chadha, CEO at…
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