Charles Awad

LOVE WHAT YOU DO AND DO WHAT YOU LOVE. Valuable advice from one of my mentors.
I love challenges and my life has been a series of thrilling personal and professional challenges and adventures that helped me grow and shape me -from a childhood in war torn Beirut, emigrating to Paris, then the USA for university.

An entrepreneurial, strategic, results driven and agile C-Level Marketing Executive, with 25+ years of leadership experience in building, innovating and growing profitable brands, and developing high performance organizations across B2C and B2B businesses.
Has a successful track record in delivering strong profitable growth and turning around brands across FMCG with 15 years in Beauty Care (Procter and Gamble), Luxury Goods (Estée Lauder), Premium Cigars (Davidoff) & Pharma (Allergan).

An energizing leader and team player.
A believer in the power of Big Ideas.
A passionate brand builder.
A strategist and a pragmatist.
Creative and imaginative.

Seeks to win by rallying teams behind a compelling vision and game changing strategies backed by executional excellence. Focuses on driving big brand building ideas, delighting consumers throughout their physical and digital journeys, and delivering disruptive 360 innovation. Thrives in environments where change is needed to accelerate growth.

Stands out for :
Strategic clarity, envisioning and high energy "roll up your sleeves" leadership, analytical and consumer centric thinking, executional excellence, bold creativity, contagious enthusiasm and passion for the business and organization.

Brings a multicultural, inclusive and agile mindset having lived and worked in the US/Europe/Asia/China/ Middle East, across multinationals, family firms, and startups (Impact Hub).
Fluent in English, French, Arabic, conv. Spanish.

Key skills -
Leadership, People Management, Talent Development, Consumer Centric Marketing, Strategy, C-Suite and Board Management, Beauty Care, Conceptual Innovation - Product and Commercial, P&L Management, Integrated Communications, Agency Management, Consumer Journey & Funnel Mapping, Performance Marketing, Digital & Omnichannel Marketing, Social Media / Influencers Marketing, Retail Development, E-commerce, M&A and Divestitures

Studies :
INSEAD MBA, Masters and BSc Industrial Engineering from Purdue University-USA

Also Loves :
Helping entrepreneurs - probono consulting at Accelerator 2030/Impact Hub.
Volunteering with children in South Africa/India/Mexico.
Avid marathon runner, a street art lover, a photographer and “chef” who loves cooking for friends and family.