🔸 What does the future hold for AI, VR and AR in media and advertising? One of hottest topics in the industry continues to be how AI will change how we advertise, what we advertise and how we work. VR and AR technologies have been adopted at a rapidly growing rate by advertisers, with the likes of 'Faux OOH', gaming and custom social media experiences popping up across categories. But, many are left wondering whether these technologies are just a fad, or whether they're here to stay. In a recent contribution piece for Campaign Middle East, Yohan Wadia, Creative and Innovation Lead at Wavemaker MENA shared his thoughts on how AI, VR and AR can empower teams, craft more compelling media, and unlock innovation and success for brands. Read more here 👉 https://bit.ly/3zL3dhn
نبذة عنا
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- الموقع الإلكتروني
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https://wavemakerglobal.com
رابط خارجي لـ Wavemaker MENA
- المجال المهني
- خدمات الإعلانات
- حجم الشركة
- ٥٠٠١ - ١٠ آلاف موظف
- المقر الرئيسي
- Dubai, Dubai
- النوع
- شركة عامة
المواقع الجغرافية
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رئيسي
Business Central Tower, Level 43 Tower B, Dubai Internet City, Dubai UAE
4301
Dubai، Dubai، AE
موظفين في Wavemaker MENA
التحديثات
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There are over 160 million gamers in the MENA region today and growing 📈 Gaming offers brands access to unrivalled marketing innovation, from in-game ads and virtual events, to competitions and concerts, paired with authentic access to a loyal, fanatic fanbase. From this rapidly growing world of gaming comes a new kind of talent and celebrity: pro-gamers. Alongside their partnership with the Esports World Cup Foundation, Perfetti Van Melle's Mentos are the proud sponsors of Team Falcons, the Saudi Arabian esports organisation, aligning with the brand's commitment and dedication to the development of young talent. Well done to the team involved 👏 Milad Rouhana Bernat Corbera Vidiella Vikrant Shetty Mario Soufia Youssef Raad #gaming #perfettivanmelle #mentos #mentosarabia #wavemakerMENA #GroupMMENA #EWC #saudivision2030 #progamer
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Unlocking growth through gaming 🎮 The gaming world's revenue is set to hit $1 billion by 2029. Brands no longer see gaming as a one-time opportunity but as a major component of their marketing strategies. 🟠Perfetti Van Melle's has continually recognized the immense opportunity gaming presents. In alignment with Saudi Vision 2030's commitment to investing in the gaming industry to further the Kingdom's economic, technological, and cultural advancement, we are proud to announce that Mentos will be the main partner at the first-ever Esports World Cup (Esports World Cup Foundation). Until the 24th of August, Riyadh will be the epicenter of esports fandom and gaming culture as the first official host of the single-largest gaming festival in the world. Mentos will be on hand to help gamers de-stress, freshen up, and provide entertainment, fun and freebies! A huge shout out to the brilliant Wavemakers behind this work 👏 Milad Rouhana Bernat Corbera Vidiella Vikrant Shetty Mario Soufia Youssef Raad Anjali Senthil Kumar Fayaz Hussain Denit Varghese Marios Tirkides Nixon Dias #gaming #perfettivanmelle #mentos #mentosarabia #wavemakerMENA #GroupMMENA #EWC #saudivision2030 #progamer
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أعاد Wavemaker MENA نشر هذا
Our CEO Amer El Hajj discussed the impact of diverse inclusion on a brand’s bottom line, its importance in the workplace, and its positive impact on media and advertising at Capital Club Dubai’s ‘Monetization Of Inclusion’ panel talk. Thank you to Eleni Kitra from KITRA INCLUSIVE Leadership Partners for hosting the panel and amplifying practical strategies to leverage inclusion. Watch the full discussion here: https://bit.ly/4cnWqZE #diversityandinclusion #diversity #inclusion #groupm #groupmmena
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أعاد Wavemaker MENA نشر هذا
Snapchat visited our team in Beirut this week and ran them through the Snap Academy; covering Audience, Product, Signals and an Ads manager overview. A big thanks to the Snap Inc. MENA team for upskilling our people and sharing their latest updates. #groupm #groupmmena #socialmediamarketing #groupmsocialsessions #mindshare #wavemaker #essencemediacom #keyade
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أعاد Wavemaker MENA نشر هذا
During the second session of our partner educational series, we took our clients from the four core agencies through the latest marketing trends in gaming, how to reach a new audience, and how to identify and understand different gamer personas to foster deep authentic connections within the fast-growing gaming community. Many thanks to our partners Amazon Ads, DIVISION, Yazle Global, and Evolution for their insightful talks, to Sony MEA for their Plug & Play installation, and to Mars for the delicious treats! Amazon Ads: Camilla Gutteridge – Amazon Ads MENA Gaming Lead Division: Nabil Moutran – Founder & CEO Yazle: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends
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أعاد Wavemaker MENA نشر هذا
We are proud to announce the success of our blood donation drive in our offices in Beirut, in collaboration with the Lebanese Red Cross. This initiative exemplifies our commitment to fostering a spirit of community and supporting those in need. Blood donations are critical for various medical procedures, and every contribution plays a vital role in saving lives. We extend our sincerest gratitude to all our employees who participated in this meaningful event. Their acts of generosity will have a lasting impact on countless individuals within our community. 🩸💙 Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East #GroupM #Wavemaker #Essencemediacom #Mindshare #Keyade #lebaneseredcross
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أعاد Wavemaker MENA نشر هذا
“To succeed, you need the right combination of hard work, talent, ability to build strong strategic relationships and a great company culture.” In our third Next Era: Growth Session we featured Emilie Wahab Harb, Managing Director at L'Oréal Liban. Emilie shared valuable insights on resilience, leadership, and fostering a culture for success. Our interviewer, Hana Kaddaha Khatib, COO of Efficiency Hubs and Regional MD of GroupM Lebanon, engaged Emilie in a thought-provoking discussion on navigating challenging times, leading with empathy, and instilling the right values throughout an organization. Take a look at the highlights video below and check out our other Next Era episodes on our YouTube channel here: https://lnkd.in/d4JAdkN5 A special thanks to the team at L’Oréal Lebanon, Hana and Emilie for their insights and to our audience for sharing their thoughts on the session! Ramzi Abaza samira franjieh Lilian Abou Hamdan Christina Maalouf Karim Kanso Nay Riachy Maya Ghanem #groupmmena #nextera #nexteramedia #nexteragrowthsession #leadership #loreal #companyculture
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أعاد Wavemaker MENA نشر هذا
What an incredible week. So good to spend time with our amazing clients and partners and have a moment to connect beyond the day-to-day and feel the power of true partnership. Thank you to everyone I spent time with, I know how busy you all are! I'm very proud of our teams for winning 19 Lions 🏆 for Wavemaker, bringing it to 90 in total for GroupM and helping WPP earn the title of Most Creative Company. A special mention to DoorDash and Kofi Amoo-Gottfried for winning the Titanium Grand Prix with their stunning Super Bowl campaign ‘All-the-Ads’, created by Wavemaker and Wieden + Kennedy in the US. Here's to another year of creative brilliance and positively provoking campaigns! Check out our recap of the key themes and best work from the festival 👇 #MediaCreativity #PositiveProvocation https://lnkd.in/ehtAks9k
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أعاد Wavemaker MENA نشر هذا
A fantastic week for Wavemaker at Cannes Lions, picking up a Grand Prix Titanium Lion, two Golds, seven Silvers and nine Bronze Lions 🎊 Huge congratulations to all our talented clients, teams and partner agencies all over the world 🌎 Wavemaker US’ DoorDash All-The-Ads picked up a Grand Prix Titanium Lion, as well as two Gold, three Silver and one Bronze Lion. Other big winners included Wavemaker Canada’s See My Name for Molson, Wavemaker UK’s Waiting to Live for NHS Blood and Transplant and Wavemaker Thailand’s The Boxer for Colgate-Palmolive. The full list of winners and shortlisted campaigns is here: https://lnkd.in/gqR_zJfk Wavemaker Asia-Pacific #CannesLions #GroupM
What won at Cannes Lions 2024?
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