“Influencer marketing is a double edged sword. We cannot deny that it is a great tactic, yet picking your squad is a delicate task. The creator should embody the brand, and not just promote it.” Rana Zeidan, our Regional Business Director alongside Bishr Hamwi, Head of Media and E-boutiques, L'Oréal Luxury Division took part in a keynote panel at MBC Media Solutions' MMS: The Luxury Edition event yesterday. They discussed mastering strategies and how brands can leverage authentic storytelling when collaborating with influencers in the world of luxury. 🟠 #influencermarketing #digitalmarketing #luxurybrands #wavemaker #wavemakermena #groupm #groupmmena
نبذة عنا
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
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https://wavemakerglobal.com
رابط خارجي لـ Wavemaker MENA
- المجال المهني
- خدمات الإعلانات
- حجم الشركة
- ٥٠٠١ - ١٠ آلاف موظف
- المقر الرئيسي
- Dubai, Dubai
- النوع
- شركة عامة
المواقع الجغرافية
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رئيسي
Business Central Tower, Level 43 Tower B, Dubai Internet City, Dubai UAE
4301
Dubai، Dubai، AE
موظفين في Wavemaker MENA
التحديثات
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Lessons from luxury 💎 Tomorrow, Rana Zeidan, Regional Business Director will take to the stage alongside the brilliant Bishr Hamwi, Head of Media and E-boutiques, L'Oréal Luxury Division, for a keynote panel at MBC Media Solutions' MMS: The Luxury Edition event. Together, alongside other industry leaders, they'll discuss mastering strategy and storytelling in the world of luxury. Want to hear more? Register below and join them for what promises to be an insightful and positively provocative conversation 🟠 https://lnkd.in/dtC-nRWG
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أعاد Wavemaker MENA نشر هذا
We are celebrating the exciting news that we will be part of the WPP team appointed to work with Amazon for the MENA region. As part of our initial celebration of the win named ‘the media buying world’s most coveted prizes’ by ADWEEK, our regional team gathered to recognize and acknowledge all the exceptional talent and effort that went into the local pitch. #groupm #groupmmena #winofthedecade #wavemaker #mindshare #essencemediacom #mediaagency #amazon #wpp
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أعاد Wavemaker MENA نشر هذا
After what can only be described as the biggest pitch in our history, we’re thrilled that WPP has been appointed Amazon’s media partner across EMEA and APAC. This success is the result of a truly collaborative (and exhausting!) effort, and I’m incredibly proud of our team's agility, relentlessness and ongoing commitment throughout the process. A huge thank you to everyone who was involved across WPP, this was a victory for groupwide collaboration! We pitched with a promise to be open, open to a new type of partnership, built for Amazon with Amazon. We can’t wait to get started, delivering on our promise. But first, let's take a moment to celebrate this incredible achievement and prepare for the exciting journey ahead. Thank you Amazon and MediaSense. 🎉✨
Amazon splits $5bn global media between two networks after competitive review... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing WPP Omnicom Media Group Omnicom GroupM GroupM MENA MediaSense Margaret Callahan Brad Glasser Beau Jackson Shauna Lewis
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Our Regional Business Director for L'Oréal Middle East, Rana Zeidan, shares key insights on the value of DE&I as a long-term business strategy, in Campaign Middle East’s issue. Reflecting on her journey in advertising, Rana highlights the crucial role mentors and allies play in championing growth and cultivating an open and diverse work culture. Read the full article here: https://bit.ly/4dL2FaF #wavemaker #wavemakermena #diversity #inclusion #equity #groupm #groupmmena #companyculture #womeninadvertising
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أعاد Wavemaker MENA نشر هذا
Wavemaker MENA's Rana Zeidan says real DE&I is more than numbers on a report; it requires a culture of transparency and open dialogue, where individuals can freely share their values and cultural backgrounds. "As a first step, businesses should be purveying the current DE&I landscape of their organisation, setting specific measurable diversity and inclusion goals, and frequently assessing how they are performing against them," Zeidan said. Read her thoughts on diversity, equity, and inclusion in the link below. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Women in advertising: DE&I is 'not a one-time act' - Campaign Middle East
https://campaignme.com
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أعاد Wavemaker MENA نشر هذا
How we’re working to break down the barriers between creative and media 🤝 The advertising ecosystem is ever-evolving, and the need for specialists to work harmoniously together is vital. Wavemaker’s Head of Strategy, Chris Worrell, alongside other industry leaders, share with LBBonline - Little Black Book how we are fostering collaboration and supercharging postiviely provocatice work in the face of a significant industry shift. Get Chris’ full take 👇 https://lnkd.in/ebg_cgR4 WPP GroupM #media #advertising #creativity
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أعاد Wavemaker MENA نشر هذا
Managing Director- Middle East, Africa and Pakistan | Transformation leader with proven record | Board member | Distributor management |
We believed in the local Saudi talent and we sponsored them, they made all the arab world proud of them by becoming world esports champions; you are the stars @ “Falcon team” congratulations and for more to come. I like to thank the team that worked day and night to make this event successful Amer El Hajj Marc Ghosn Marios Tirkides Alizeh Shahzad a big hats off and thank you to Youssef Raad and Bernat Corbera Vidiella for starting the idea and believing in it all the way. Perfetti Van Melle تهانينا لفريق فالكونز🏆 هذه لحظتكم، يا أبطال المستقبل. الكأس سعودي لأنكم قدها في كل مرة، وتثبتون أن الأحلام تتحقق بالإصرار والشغف. استمروا في اللعب، وكونوا فخورين بما تحققونه. الطريق مفتوح لتحقيق الإنجازات. #شجع_الأخضر #كأس_العالم_للرياضات_الإلكترونية #saudiarabia #esports #PerfettiVanMelle #MEA
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أعاد Wavemaker MENA نشر هذا
At GroupM MENA, 'shaping the next era of media' is our north star 🌟 After almost a year at the helm steering GroupM MENA to new horizons, Amer El Hajj spoke to Arab News about his vision for the business, our shiny new leadership team, and the successes of 2024 so far, including welcoming 10 new clients across the group. Speaking with Zaira Lakhpatwala, Amer also shared his thoughts on some of the key topics sweeping the industry, covering everything from AI to investment in digital marketing, to talent development and the rapid expansion of Saudi Arabia's creative and media industry. Read the full article here: https://bit.ly/3LZkBlq #groupm #groupmmena #advertising #nextera #nexteramedia #digitalmarketing
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It doesn't get much sweeter than a custom-built Candyland 🍬🍫 In collaboration with Evolution and Build, we're beyond excited to have bought the flavours of the Middle East to Roblox with a unique Perfetti Van Melle Chupa Chups gaming experience 🎮 'Candyland Paradise' amplifies the culture of the region through a visually immersive journey through sunny sand dunes, traditional Arabian camps, bustling souks and regional landmarks including a replica of Chupa Chups' flagship store at the Mall Of The Emirates. Chupa Chups continues to pioneer marketing innovation in the region, and this activation demonstrates their dedication to providing consumers an experience where imagination, social interaction and fun, come together. 🟠 The pre-launch results have been outstanding, with over 100,000 organic unique visitors over two weeks. Keep an eye out for our supporting activations within the Roblox World, and social media. Shoutout to the team behind this epic campaign - Milad Rouhana, Sinatra Carneiro, Vikrant Shetty, Marc Ghosn, Fayaz Hussain, Youssef Raad, Rengin Özeren, Marios Tirkides, Samantha Billingham, Matt Kattan 👏 #perfettivanmelle #chupachups #gaming #roblox #mena #dubai #malloftheemirates #innovation #middleeast #media #advertising Read more in Media-Avataar MENA 👇 https://lnkd.in/dfC7bKQk