Mindshare MENA

Our CEO Amer El Hajj discussed the impact of diverse inclusion on a brand’s bottom line, its importance in the workplace, and its positive impact on media and advertising at Capital Club Dubai’s ‘Monetization Of Inclusion’ panel talk. Thank you to Eleni Kitra from KITRA INCLUSIVE Leadership Partners for hosting the panel and amplifying practical strategies to leverage inclusion. Watch the full discussion here: https://bit.ly/4cnWqZE #diversityandinclusion #diversity #inclusion #groupm #groupmmena

Snapchat visited our team in Beirut this week and ran them through the Snap Academy; covering Audience, Product, Signals and an Ads manager overview.  A big thanks to the Snap Inc. MENA team for upskilling our people and sharing their latest updates. #groupm #groupmmena #socialmediamarketing #groupmsocialsessions #mindshare #wavemaker #essencemediacom #keyade

During the second session of our partner educational series, we took our clients from the four core agencies through the latest marketing trends in gaming, how to reach a new audience, and how to identify and understand different gamer personas to foster deep authentic connections within the fast-growing gaming community.   Many thanks to our partners Amazon Ads, DIVISION, Yazle Global, and Evolution for their insightful talks, to Sony MEA for their Plug & Play installation, and to Mars for the delicious treats! Amazon Ads: Camilla Gutteridge – Amazon Ads MENA Gaming Lead   Division: Nabil Moutran – Founder & CEO   Yazle: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director   Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner   Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends

We are proud to announce the success of our blood donation drive in our offices in Beirut, in collaboration with the Lebanese Red Cross. This initiative exemplifies our commitment to fostering a spirit of community and supporting those in need.   Blood donations are critical for various medical procedures, and every contribution plays a vital role in saving lives.   We extend our sincerest gratitude to all our employees who participated in this meaningful event. Their acts of generosity will have a lasting impact on countless individuals within our community. 🩸💙   Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East   #GroupM #Wavemaker #Essencemediacom #Mindshare #Keyade #lebaneseredcross

We are proud to announce the success of our blood donation drive in our offices in Beirut, in collaboration with the Lebanese Red Cross. This initiative exemplifies our commitment to fostering a spirit of community and supporting those in need.   Blood donations are critical for various medical procedures, and every contribution plays a vital role in saving lives.   We extend our sincerest gratitude to all our employees who participated in this meaningful event. Their acts of generosity will have a lasting impact on countless individuals within our community. 🩸💙   Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East   #GroupM #Wavemaker #Essencemediacom #Mindshare #Keyade #lebaneseredcross

“To succeed, you need the right combination of hard work, talent, ability to build strong strategic relationships and a great company culture.” In our third Next Era: Growth Session we featured Emilie Wahab Harb, Managing Director at L'Oréal Liban. Emilie shared valuable insights on resilience, leadership, and fostering a culture for success. Our interviewer, Hana Kaddaha Khatib, COO of Efficiency Hubs and Regional MD of GroupM Lebanon, engaged Emilie in a thought-provoking discussion on navigating challenging times, leading with empathy, and instilling the right values throughout an organization. Take a look at the highlights video below and check out our other Next Era episodes on our YouTube channel here: https://lnkd.in/d4JAdkN5 A special thanks to the team at L’Oréal Lebanon, Hana and Emilie for their insights and to our audience for sharing their thoughts on the session! Ramzi Abaza samira franjieh Lilian Abou Hamdan Christina Maalouf Karim Kanso Nay Riachy Maya Ghanem #groupmmena #nextera #nexteramedia #nexteragrowthsession #leadership #loreal #companyculture

As Eid Al Adha approaches we wish you and your families a blessed and peaceful holiday! #mindshare #groupm #groupmmena #eidaladha #eidmubarak

Instagram introduces new features to boost user experience and creator engagement. LinkedIn unveils new ad placement options and AI tools. Meta enhances WhatsApp Business Apps with AI and launches a "communities" feature on Messenger. TikTok tests DM Streaks. 🚀✨ Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://t.ly/7ff3W

Last Tuesday, we curated our second session in our partner educational series, GroupM’s Gaming day with our partners AmazonAds, Division, Yazle, and Evolution.    We took our clients from our four core agencies, Mindshare, Wavemaker, Essencemediacom and Keyade, through the latest marketing trends in gaming and how to reach a new audience and foster deep connections within the gaming community.   Many thanks our partners for their insightful talks, and to Sony MEA for their Plug & Play installation, making our sessions even more engaging and interactive and to Mars for the delicious treats! Stay tuned for the highlights reel coming soon! Amazon Ads:  Camilla Gutteridge – Amazon Ads MENA Gaming Lead   DIVISION:  Nabil Moutran – Founder & CEO   Yazle Global: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director   Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends

We are thrilled to share the tremendous success our entire team has achieved across the group and agencies in the MENA region. In less than six months, we have proudly secured over ten significant business wins and contributed to accelerated client success through strategic appointments and organizational transformations. Thanks to our existing clients for their trust and partnership, and to our new clients for joining our ‘next era’ media vision. “The remarkable accomplishments achieved within a short time are a testament to the dedication of our MENA team, positioning us as formidable players poised to deliver accelerated growth for our clients. The great talent that has joined us is fueled by the excitement towards our vision in shaping the 'next era' of media. We are in the people industry and are steadfast in guiding our people to effectively support clients in achieving their business objectives and building their continuous growth,” said Amer El Hajj, CEO at GroupM MENA. Read more from the press release here: https://lnkd.in/dCfyEyxS #NextEra #GroupM #GroupMMENA #strategic #transformation #appointments #MindshareMENA #WavemakerMENA #EssenceMediacomMENA #KeyadeMENA Hana Kaddaha KhatibHicham Auajjar Mario Soufia Samer Majzoub Darine Elkaissi Abdallah Zeid Safieddine Marc Ghosn Boutaina Tazi Safwan Kanj Patricia Abi Fadel Abdallah Adra Nina M. Hamdan Charbel Bou Jawdeh, CPA @abdalla elabd Alan Azar Eyad Abdul Khalek Laura Gleadhill Felicity Stokes Haneen Aburrubb Ragy Saad Rana Zeidan Sarah El Menzlawy