Let's Talk Loyalty and Loyalty TV

In case you missed it, we have some exciting news to share! We're thrilled to announce some major updates at Let's Talk Loyalty and Loyalty TV! 🎉 Watch our latest video to learn more, as we take bold steps to shape the future of our business. A big thank you to Capillary Technologies for their support! #letstalkloyalty #capillarytechnologies

Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”. As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset for a loyalty programme than a long haul carrier would need. Joining me today to share how their business strategy guides their loyalty strategy is Edward Pouthier, Director of Loyalty Program and Experience with JetBlue. Ed and I met at the Comarch client conference in Krakow earlier this year, and I loved his focus on simplicity, flexibility and relevance for their entire customer base. JetBlue are committed to being loyal TO their customers in order to cultivate loyalty from them in return. I hope you enjoy learning all about TrueBlue from JetBlue. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

JetBlue’s TrueBlue program is all about maximizing customer engagement across its offerings. From frequent credit card use to bundling airline and vacation packages, every touchpoint counts. This approach helped them hit $1 billion in loyalty revenue last year. Even in competitive markets like New York, JetBlue keeps loyalty growing by staying top-of-mind for travel needs—whether customers are booking flights or planning getaways. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv 

Go behind the scenes with Renae Trimble GAICD, CEO of Accor Plus, as she shares insights on running a 30-year-strong loyalty program in the Asia Pacific. From navigating member expectations to crafting exclusive experiences, Renae opens up about the secrets to Accor Plus’s enduring success and the value it brings to savvy travelers. Stay tuned for her tips on creating a membership program that resonates deeply with today’s global explorers! #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv 

Explore how Bupa’s loyalty program leverages data-driven personalization to enhance member engagement, drive retention, and create valuable cross-brand opportunities. Discover the key strategies and insights that are shaping customer loyalty in healthcare today.

Join Carly Neubauer Managing Director of Elevate Loyalty and OneTap Group, in this episode of Let's Talk Loyalty as she welcomes Robert Harker, CLMP™, the Head of Customer Loyalty at Bupa Global. With an impressive career spanning various industries, including airlines, hotels, travel, banking, and FMCG, Rob shares his insights into building a true loyalist approach at Bupa. Discover how the innovative "Life Rewards" program is transforming customer loyalty and learn about the key strategies that drive successful loyalty initiatives in a global marketplace. Tune in for an engaging conversation that highlights the importance of loyalty in today's competitive landscape! Get the link to the episode from the comment section. #letstalkloyalty #loyaltytv

In this episode, we explore how AI and machine learning are revolutionizing loyalty marketing strategies, enabling brands to personalize customer experiences and enhance engagement. Join us as we discuss the future of loyalty programs and the transformative power of technology in building lasting customer relationships.

Executive faculty members from The Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin, CLMP™, and his CMO, Aaron Dauphinee, CLMP™ join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty.  Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. This month our conversation turns to inspiration from our Loyalty Academy course #109, which is focused on Loyalty Technologies. In this week’s episode Bill and Aaron do a high-level on the multitude of advancing and innovative technologies that enable loyalty marketers drive: data insights, customer interactions and experiences with brands, a path towards personalization, channel effectiveness and consistency, and more … #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

Guess who joined our meeting today, Rafael Martinez-Frausto from Mastercard! #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv 

Upcoming episodes this week..... #letstalkloyalt #loyaltytv