Keyade Middle East

A couple of weeks ago, I was as lucky enough to spend five days in Copenhagen attending the WPP’s Walk the Talk session. ‘Walk the Talk’ is a women’s leadership programme that delivers clarity, confidence, influence and connection for female leaders.   Thank you, We Are Shine, for such a valuable two days, creating a space for us to discuss our values and visions for the future.   It was an incredible experience to be surrounded by some of the greatest minds in GroupM and WPP, an amazing cohort of powerful and intelligent women who all opened up and learnt a lot from each other. And of course, I made time to get a Danish pastry which was even better than I thought it would be! Thank you, Nina M. Hamdan and Amer El Hajj, for this valuable opportunity. 

We are celebrating the exciting news that we will be part of the WPP team appointed to work with Amazon for the MENA region.    As part of our initial celebration of the win named ‘the media buying world’s most coveted prizes’ by ADWEEK, our regional team gathered to recognize and acknowledge all the exceptional talent and effort that went into the local pitch.    #groupm #groupmmena #winofthedecade #wavemaker #mindshare #essencemediacom #mediaagency #amazon #wpp   

At GroupM MENA, 'shaping the next era of media' is our north star 🌟   After almost a year at the helm steering GroupM MENA to new horizons, Amer El Hajj spoke to Arab News about his vision for the business, our shiny new leadership team, and the successes of 2024 so far, including welcoming 10 new clients across the group.   Speaking with Zaira Lakhpatwala, Amer also shared his thoughts on some of the key topics sweeping the industry, covering everything from AI to investment in digital marketing, to talent development and the rapid expansion of Saudi Arabia's creative and media industry. Read the full article here: https://bit.ly/3LZkBlq #groupm #groupmmena #advertising #nextera #nexteramedia #digitalmarketing

Our CEO Amer El Hajj discussed the impact of diverse inclusion on a brand’s bottom line, its importance in the workplace, and its positive impact on media and advertising at Capital Club Dubai’s ‘Monetization Of Inclusion’ panel talk. Thank you to Eleni Kitra from KITRA INCLUSIVE Leadership Partners for hosting the panel and amplifying practical strategies to leverage inclusion. Watch the full discussion here: https://bit.ly/4cnWqZE #diversityandinclusion #diversity #inclusion #groupm #groupmmena

Snapchat visited our team in Beirut this week and ran them through the Snap Academy; covering Audience, Product, Signals and an Ads manager overview.  A big thanks to the Snap Inc. MENA team for upskilling our people and sharing their latest updates. #groupm #groupmmena #socialmediamarketing #groupmsocialsessions #mindshare #wavemaker #essencemediacom #keyade

During the second session of our partner educational series, we took our clients from the four core agencies through the latest marketing trends in gaming, how to reach a new audience, and how to identify and understand different gamer personas to foster deep authentic connections within the fast-growing gaming community.   Many thanks to our partners Amazon Ads, DIVISION, Yazle Global, and Evolution for their insightful talks, to Sony MEA for their Plug & Play installation, and to Mars for the delicious treats! Amazon Ads: Camilla Gutteridge – Amazon Ads MENA Gaming Lead   Division: Nabil Moutran – Founder & CEO   Yazle: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director   Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner   Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends

We are proud to announce the success of our blood donation drive in our offices in Beirut, in collaboration with the Lebanese Red Cross. This initiative exemplifies our commitment to fostering a spirit of community and supporting those in need.   Blood donations are critical for various medical procedures, and every contribution plays a vital role in saving lives.   We extend our sincerest gratitude to all our employees who participated in this meaningful event. Their acts of generosity will have a lasting impact on countless individuals within our community. 🩸💙   Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East   #GroupM #Wavemaker #Essencemediacom #Mindshare #Keyade #lebaneseredcross

“To succeed, you need the right combination of hard work, talent, ability to build strong strategic relationships and a great company culture.” In our third Next Era: Growth Session we featured Emilie Wahab Harb, Managing Director at L'Oréal Liban. Emilie shared valuable insights on resilience, leadership, and fostering a culture for success. Our interviewer, Hana Kaddaha Khatib, COO of Efficiency Hubs and Regional MD of GroupM Lebanon, engaged Emilie in a thought-provoking discussion on navigating challenging times, leading with empathy, and instilling the right values throughout an organization. Take a look at the highlights video below and check out our other Next Era episodes on our YouTube channel here: https://lnkd.in/d4JAdkN5 A special thanks to the team at L’Oréal Lebanon, Hana and Emilie for their insights and to our audience for sharing their thoughts on the session! Ramzi Abaza samira franjieh Lilian Abou Hamdan Christina Maalouf Karim Kanso Nay Riachy Maya Ghanem #groupmmena #nextera #nexteramedia #nexteragrowthsession #leadership #loreal #companyculture

As Eid Al Adha approaches we wish you and your families a blessed and peaceful holiday! #keyade #groupm #groupmmena #eidaladha #eidmubarak

Last Tuesday, we curated our second session in our partner educational series, GroupM’s Gaming day with our partners AmazonAds, Division, Yazle, and Evolution.    We took our clients from our four core agencies, Mindshare, Wavemaker, Essencemediacom and Keyade, through the latest marketing trends in gaming and how to reach a new audience and foster deep connections within the gaming community.   Many thanks our partners for their insightful talks, and to Sony MEA for their Plug & Play installation, making our sessions even more engaging and interactive and to Mars for the delicious treats! Stay tuned for the highlights reel coming soon! Amazon Ads:  Camilla Gutteridge – Amazon Ads MENA Gaming Lead   DIVISION:  Nabil Moutran – Founder & CEO   Yazle Global: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director   Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends