Kepler

With all the restrictions, policies, and red tape, it is easy to think creativity might take a backseat. But guess what? We are proving that wrong every day! Despite the challenges that we may face in our work, we always manage to find innovative ways to make our campaigns not just compliant, but compelling. We believe that impactful storytelling, eye-catching visuals and engaging content, combined with a deep understanding of the guidelines, can turn any campaign into a standout success. Restrictions? Policies? We see them as opportunities to think outside the box and deliver campaigns that not only inform but inspire. #Kepler

72% of Gen Z and Millennials follow influencers, and 50% of millennials trust influencers for product recommendations! This is according to a report from Morning Consult. Finding the right influencer can make your campaign soar, but how can you choose? - Understand your audience. The right influencer should resonate with them and share content that aligns with their interests and values. - Check the engagement rates, and how influencers’ followers engage with their content through likes, comments and shares. - Make sure that the influencer’s’ content aligns already with your brand and its message. - Choose the right platform, depending on the audience and desired reach, so you can maximize your brand’s visibility. - Examine the quality of the influencer’s content. High-quality photos, videos, and thoughtful captions matter the most, and provide a strong image for your brand. Remember, the right influencer can amplify your message and connect with your audience in a meaningful way. Choose wisely, and watch your campaign thrive! #Kepler #InfluenerMarketing

Have you ever wondered about how much you pay to get a new customer? Then let’s talk about CTA, which is cost per acquisition.  It is a super-crucial metric that helps you understand the effectiveness of your campaigns and maximize your ROI via calculating the total costs of a user taking a certain action that leads to a conversion, which could be a click, downloading, or an installation. Why CPA is important? It provides you with: A performance indicator to assess different marketing channels Clear evaluation about how your campaigns are successful, and if they are budget-friendly or not.  So, the next time you are planning a campaign, remember to keep an eye on your CPA! #Kepler #CPAMetrics

“📣 Exciting Announcement! Kepler is thrilled to partner with Smiles Market, owned by e& UAE ! Together, we’ll deliver top-tier digital services including brand and content strategy, social media content creation, video production, and social media listening to transform the elGrocer by Smiles - Online Grocery Delivery experience digitally Thank you e& UAE for trusting Kepler Stay tuned for groundbreaking digital innovations ahead! 🚀 #Kepler #EtisalatUAE #SmilesMarket #DigitalServices #SocialMedia #ContentCreation #PerformanceMarketing #UAE”

Using Omnichannel in Pharma is no longer an option! Omnichannel marketing allows Pharma companies to deliver tailored, relevant content across multiple platforms, ensuring that HCPs receive the right information at the right time. It is now replacing multichannel marketing with a far better experience.  It is never the same message everywhere. It is like a story as when an HCP engages, they receive content that is relatable to what came before and what comes next. By creating a seamless experience across channels, you not only engage HCPs more effectively but also build stronger relationships that drive better healthcare outcomes with better customer understanding. #Kepler #OmnichannelMarketing #HCPEngagement

Let’s celebrate a journey filled with love and nourishment with World Breastfeeding week! Breastfeeding is one-of-a-kind bond between a mother and her baby. It is the foundation for a lifetime health. We should all honor the strength and dedication of all the mothers out there, who choose to nurture their children in this most natural and profound way. So, Let's continue to support and uplift mothers on this journey, and spread awareness about the benefits of breastfeeding. #Kepler #WorldBreastfeedingWeek

Because everyone deserves to breathe easily and freely! With Lung Cancer being one of the most common types of cancer, it is important to highlight the importance of early detection. Early screening and detection help to give the patients better chances of treatment and recovery, so they can live a longer and healthier life. Take control of your health Now and the ones you love as well, and share the information about the necessity of early detection. #Kepler #WorldLungCancerDay

37+ times of monthly digital interactions between HCPs and pharmaceutical companies is one of the massive digital transformations recently! This is noticed with individual interactions of HCPs making up about two-thirds of the total. The increased use of digital methods for these interactions can likely be attributed to the COVID-19 pandemic, offering a safe alternative to in-person meetings for sustained communication. As for Generalists and Specialists, it was noted that specialists engaged more in group interactions, while generalists had a higher rate of individual interactions. #Kepler

According to recent studies in the MENA region, 670,400 healthcare professionals are active on Meta, and 513,500 are active on LinkedIn! The adoption of digital transformation is reshaping the way healthcare operates, and it is increasing day by day, and has a great impact on Pharma sector. Using digital tools and analytics help meet patients’ increased needs effectively. For example, HCP portals play a great role in boosting digital engagement and personalized treatment, bridging the gap between Pharma industry and healthcare providers. #Kepler

It is our pleasure to announce a groundbreaking regional strategic digital collaboration between Kepler, and Indomie Egypt and Indomie KSA   We are looking forward to a fruitful and successful collaboration. Stay tuned for exciting updates and campaigns. #Kepler