أعاد GroupM MENA نشر هذا
"CTV integrates seamlessly into cross-channel digital strategies...", says Clare Fearon, from GroupM MENA as part of our CTV Taskforce series on CTV in MENA. Find out more below...
GroupM is WPP’s media investment group and the world’s largest leading media investment company with a mission to shape the ‘next era’ of media, where advertising works better for people. We are responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through our global agencies Mindshare, Wavemaker, EssenceMediacom, and cross-channel performance (GroupM Nexus), performance consultancy (Keyade), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, we leverage a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more about GroupM at www.groupm.com / www.groupm.com/markets/groupm-mena Follow @GroupMWorldwide on Twitter Follow GroupM WW on LinkedIn -https://www.linkedin.com/company/groupm
رابط خارجي لـ GroupM MENA
43rd Floor, Tower B, Business Central Towers
Media City
Dubai ، Dubai 450383، AE
أعاد GroupM MENA نشر هذا
"CTV integrates seamlessly into cross-channel digital strategies...", says Clare Fearon, from GroupM MENA as part of our CTV Taskforce series on CTV in MENA. Find out more below...
أعاد GroupM MENA نشر هذا
We are excited to share Mindshare MENA’s participation at Qatar Airways’s global conference in Doha this week. As their media partners, Abdallah Zeid Safieddine, our Managing Director and Racha Semaan, Global Business Lead, had the privilege of presenting key macro media trends shaping our industry. We kicked off with an overview of the advertising spend across major global markets, a topic we knew would spark interest among the global teams in attendance, given their crucial role in shaping these markets. Next, we explored the evolving landscape of media trends, emphasizing the critical need for brands to connect with their audiences through culturally- relevant, interest-based influencer content. We highlighted the transformative shift in influencer marketing towards an outcome-based, result-oriented model integrated within the entire performance funnel. Our discussion also delved into the dynamic world of gaming and esports, dispelling myths about the gaming audience demographics (high female ratio, engagement across all age groups). We showcased how premium and luxury brands strategically invest in this space, tapping into its broad appeal across age groups and genders. Lastly, we examined the impact of Generative AI on the media landscape, illustrating how it enhances the digital experience by moving from informative to intelligent interactions. We demonstrated its potential for brands and advertisers through personalized content, improved audience segmentation, and enhanced measurement and analytics. We are grateful for the opportunity to contribute to such an insightful event! #mindshare #mindsharemena #groupm #groupmmena #nextera #mediatrends #qatarairways
This morning, Alan Azar, our Regional Managing Director- CX, Data & Tech, moderated an insighful panel discussion on Data-Driven Creativity - Leveraging AI for Personalized Marketing’ at NordStella’s Creative Brunch. Joined by industry leaders, Garrett Olexiuk, Creative Strategy Lead, at Amazon, Basel Hijazi, Marketing Lead at Google, and Ahmad A., Account Director at Contentsquare and Ajesh Nair, Associate Business Director at Publicis, the panel explored the ways AI analyses consumer data to craft tailored, impactful campaigns, how to navigate the limitations of current tools and models, and how to effectively harness AI to connect with audiences on a deeper level while maintaining creativity and authenticity. CommunicateOnline Dubai Media City NordStella #groupm #groupmmena #datadrivencreativity #DataandTech #CreativityUnleashed #AIandCreativity #MediaInnovation #DigitalMarketing
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“Influencer marketing is a double edged sword. We cannot deny that it is a great tactic, yet picking your squad is a delicate task. The creator should embody the brand, and not just promote it.” Rana Zeidan, our Regional Business Director alongside Bishr Hamwi, Head of Media and E-boutiques, L'Oréal Luxury Division took part in a keynote panel at MBC Media Solutions' MMS: The Luxury Edition event yesterday. They discussed mastering strategies and how brands can leverage authentic storytelling when collaborating with influencers in the world of luxury. 🟠 #influencermarketing #digitalmarketing #luxurybrands #wavemaker #wavemakermena #groupm #groupmmena
أعاد GroupM MENA نشر هذا
A couple of weeks ago, I was as lucky enough to spend five days in Copenhagen attending the WPP’s Walk the Talk session. ‘Walk the Talk’ is a women’s leadership programme that delivers clarity, confidence, influence and connection for female leaders. Thank you, We Are Shine, for such a valuable two days, creating a space for us to discuss our values and visions for the future. It was an incredible experience to be surrounded by some of the greatest minds in GroupM and WPP, an amazing cohort of powerful and intelligent women who all opened up and learnt a lot from each other. And of course, I made time to get a Danish pastry which was even better than I thought it would be! Thank you, Nina M. Hamdan and Amer El Hajj, for this valuable opportunity.
Alan Azar, our Regional Managing Director- CX, Data & Tech, will be moderating a panel discussion on Data-Driven Creativity - Leveraging AI for Personalized Marketing’ at NordStella’s Creative Brunch joined by industry leaders. Alan’s panel will explore how AI analyses consumer data to craft tailored, impactful campaigns and drive innovation. Learn from experts about the tools and techniques shaping the future of marketing, and how to effectively harness AI to connect with audiences on a deeper level while maintaining creativity and authenticity. CommunicateOnline Dubai Media City Register for the event here: https://lnkd.in/dwaQPDVP. 📅 Date: 26 September, Thursday 📍 Location: Dubai Media City, Building 2 🕒 Time: 10 AM - 1PM #groupm #groupmmena #datadrivencreativity #DataandTech ##CreativityUnleashed #AIandCreativity #MediaInnovation #DigitalMarketing
أعاد GroupM MENA نشر هذا
Lessons from luxury 💎 Tomorrow, Rana Zeidan, Regional Business Director will take to the stage alongside the brilliant Bishr Hamwi, Head of Media and E-boutiques, L'Oréal Luxury Division, for a keynote panel at MBC Media Solutions' MMS: The Luxury Edition event. Together, alongside other industry leaders, they'll discuss mastering strategy and storytelling in the world of luxury. Want to hear more? Register below and join them for what promises to be an insightful and positively provocative conversation 🟠 https://lnkd.in/dtC-nRWG
في هذا اليوم العظيم نحتفل بإنجازات المملكة ونتمنى لها مستقبلاً مزدهراً مليئاً بالنجاحات. يوم وطني سعيد للمملكة العربية السعودية. On this special day, we celebrate the achievements and spirit of the Kindgdom and wish everyone a prosperous and thriving future. Happy National Day to the Kingdom of Saudi Arabia. saudivision2030 #groupm #groupmmena #saudiaarabia# #نحلم_ونحقق94 #رؤية_السعودية2030
This week, our EXCO team gathered in Dubai to celebrate the achievements of 2024, reflect on the strengths and challenges experienced over the past eight months, and collaborate on plans for a strong year-end and an even more successful 2025. The meetings concluded with a team dinner, marking the perfect end to a highly productive week. Amer El Hajj Samer Majzoub Darine Elkaissi Hicham Auajjar Safwan Kanj Abdallah Adra Hana Kaddaha Khatib Mario Soufia Felicity Stokes Abdallah Zeid Safieddine Marc Ghosn Nina M. Hamdan Patricia Abi Fadel Alan Azar Wissam C. Charbel Bou Jawdeh, CPA Laura Gleadhill @abdalla el adb Boutaina Tazi #GroupM GroupM #GroupMMENA #Mindshare #EssenceMediacom #Wavemaker #Keyade #MindshareMENA #EssenceMediacomMENA #WavemakerMENA #KeyadeME #NextEra #GroupMNextEra
Loulou Khazen Baz, founder of Spade Ventures and host of one of the top business podcasts in the region, Conversations with Loulou, shared her fascinating experience to date and how to think like an entrepreneur during the fifth Next Era: Growth Sessions episode. Key messages included "going all in", the limitations of perfectionism and how to embrace uncertainty. Loulou emphasized the importance of having the attitude for action, bridging the gap between ideation and execution, and constantly adapting to data and feedback. Many thanks to everyone for participating and to our charismatic interviewer Rodrigo T., for your brilliant questions and personal anecdotes bringing LouLou's own story to life! Stay tuned for highlight reels coming soon. #Groupm #Groupmmena #nextera #nexteragrowthsessions #entrepreneurship #conversationswithloulou