GroupM MENA

The latest COMvergence ranking underscores GroupM's continued dominance, with $62.6B in total global billings in 2023. Three of GroupM's agencies ranked among the top 5 global agency networks. EssenceMediacom led the way with $24.5B in global client billings for 2023, followed by Mindshare and Wavemaker. T&Pm was recorded as having the highest growth rate of any large group agency, with 13.4% growth. Learn more about GroupM's COMvergence rankings & market shares: https://loom.ly/ReCQR3M

We're reimagining Television 📺 Pay TV and streaming subscriptions in the MENA region will reach 33 million people by 2028, according to an Ampere Analysis report, and with GroupM, Thinkbox and ThinkTV research all pointing to TV as the most powerful and effective medium to reach your audience, it's time for brands to rethink their approach. By combining the data-driven precision of digital with the scale and brand safety of television, GroupM's proprietary Advanced TV Solution delivers the best of both to our clients. It offers a single point of access to the addressable TV ecosystem, enabling advertisers to deliver messaging to custom audiences across made-for-TV content. 🌍 Advanced TV is active in 20+ markets across the globe, and the results clients are seeing are unmatched. We are incredibly excited to share that Advanced TV will be coming to the MENA market this year - stay tuned for more! A huge thank you to GroupM Nexus' Laura Hicks, Global Head of Market Development, and Tom Hudspith, Head of Solutions Development for taking our GroupM Dubai team through the amazing work already happening across the World.

What on Earth? 🌍   Following our latest Next Era: Growth Session on sustainable marketing and media, we've identified six key takeaways for advertisers who are looking to start or are already on their sustainability journey.   At GroupM, we're committed to helping our clients reach their sustainability goals, recognising that approximately 80% of WPP clients have ambitions to be net zero by 2030. Through the use of our own Carbon Calculator, we can help brands make this a reality without compromising on their business and growth goals.   Want to learn more? Get in touch with us at [email protected] 📩 Ninoksha D. Robin Phillips Tonia Eid Advertising Business Group Ad Net Zero #GroupM #Sustainability #GroupMMENA #Adnetzero #carboncalculator #advertising #media #sustainableadvertising

There are over 160 million gamers in the MENA region today and growing 📈   Gaming offers brands access to unrivalled marketing innovation, from in-game ads and virtual events, to competitions and concerts, paired with authentic access to a loyal, fanatic fanbase.   From this rapidly growing world of gaming comes a new kind of talent and celebrity: pro-gamers.   Alongside their partnership with the Esports World Cup Foundation, Perfetti Van Melle's Mentos are the proud sponsors of Team Falcons, the Saudi Arabian esports organisation, aligning with the brand's commitment and dedication to the development of young talent.   Well done to the team involved 👏 Milad Rouhana Bernat Corbera Vidiella Vikrant Shetty Mario Soufia Youssef Raad #gaming #perfettivanmelle #mentos #mentosarabia #wavemakerMENA #GroupMMENA #EWC #saudivision2030 #progamer

Unlocking growth through gaming 🎮   The gaming world's revenue is set to hit $1 billion by 2029. Brands no longer see gaming as a one-time opportunity but as a major component of their marketing strategies.   🟠Perfetti Van Melle's has continually recognized the immense opportunity gaming presents. In alignment with Saudi Vision 2030's commitment to investing in the gaming industry to further the Kingdom's economic, technological, and cultural advancement, we are proud to announce that Mentos will be the main partner at the first-ever Esports World Cup (Esports World Cup Foundation).   Until the 24th of August, Riyadh will be the epicenter of esports fandom and gaming culture as the first official host of the single-largest gaming festival in the world. Mentos will be on hand to help gamers de-stress, freshen up, and provide entertainment, fun and freebies!   A huge shout out to the brilliant Wavemakers behind this work 👏 Milad Rouhana Bernat Corbera Vidiella Vikrant Shetty Mario Soufia Youssef Raad Anjali Senthil Kumar Fayaz Hussain Denit Varghese Marios Tirkides Nixon Dias #gaming #perfettivanmelle #mentos #mentosarabia #wavemakerMENA #GroupMMENA #EWC #saudivision2030 #progamer

Climate change is considered one of the top two risks globally within the next five years.   It's imperative that businesses, brands and the world of advertising work together, take responsibility and find solutions to mitigate the threat.   In our fourth Next Era: Growth Session, guest speaker, Ninoksha D'souza, Sustainability Manager and Decarbonization Lead at Advertising Business Group, shared her thoughts on sustainability, and the importance of individual and collective action.    A huge thank you to Robin Phillips for the thought provoking presentation, Tonia Eid for the engaging Quiz and Ninoksha for the informative discussion. Check out the highlights in video below.   #groupm #nexteragrowthsession #mindshare #wavemaker #keyade #essencemediacom #sustainability #climatechange

Earlier this week I hosted a session with Isa Qanati from GroupM Riyadh on Mindpower with more than 200 people joining across #Hogarth EMEA. With an inspiring and unexpected story followed by Isa leading a guided meditation it was a seriously peaceful Monday morning! Isa talked about his journey from working in media, experiencing burnout through to completely transforming his life. He’s now back at GroupM but this time as an HR specialist, he’s also a transformational coach, a yogi and a Muay Thai fighter! Isa really challenges my own preconceived notions of young Saudi men, this has helped me see how the dreams and plans of #SaudiVision2030 are being turned into reality with this generation leading the way. It makes me even more excited about the plans we’re making for Hogarth within the Kingdom. A massive thank you to Isa for dedicating your time and energy to supporting our Hogarth team - it was a real pleasure. Thank you Chantal Beaumont for connecting me to Isa!

Beirut, Lebanon - Only a few clients push you to think as far into the future as the American University of Beirut does. Debating the future of higher education and how AUB Online will spearhead incoming change from the Middle East to the world was an eye-opening experience to the potential role of the region worldwide. Thank you, Hana Kaddaha Khatib and Abdullah Shurbaji, for having us! Mariella Abdo Iman Nader Abu Jawdeh Rita Chammas Papou Rmeily Memac Ogilvy

PAULINE RADY’s role will accelerate client growth and business excellence across the agencies and group. “Pauline is a distinguished entrepreneurial mind within the media industry in MENA,” said Amer El Hajj, CEO at GroupM MENA. “Her approach to business is led by an unmatched appetite to apply technological advancement and cutting-edge solutions to brands. Pauline will help us unlock further growth for our clients.” “I’m thrilled to join this energetic team leading the next era of media. My main focus will be on cultivating a mindset of thought leadership, driving excellence at every level, and establishing ourselves as pioneers in the field of media innovation. By strengthening our partnerships with clients, we aim to unlock new opportunities for growth in the ever-evolving landscape of the AI era. I am eager to drive innovation, ensure client satisfaction, and propel our collective success to new heights," said Pauline Rady. Pauline’s appointment as Regional Managing Director and Client Lead is of immediate effect. #newappointments #appointmentannouncement #GroupMMENA #NextEra #NextEraMedia #GroupM #MindshareMENA #EssenceMediacomMENA #WavemakerMENA 

“PAULINE RADY is a distinguished entrepreneurial mind within the media industry in MENA,” said Amer El Hajj, CEO at GroupM MENA. #appointments #MENA #industry