EssenceMediacom MENA

EssenceMediacom has been declared the world’s biggest media network by billings according to COMvergence. This is the first time that the billings for Essence and MediaCom have been combined following our merge last year. Full story available here 👉 https://lnkd.in/ew4DxGh6 #BreakthroughForBrands #NewCommunicationsEconomy

Introducing another brilliant case study from The Coca-Cola Company, newly crowned 'Creative Brand of the Year' at Cannes. 👑 In collaboration with WPP Open X, supported by Ogilvy, Coca-Cola broke a Guinness World Record by connecting millions of Chinese Families for a Dragon Year Celebration. 🐲 Discover the latest case study on our website 👉https://lnkd.in/ekP-QJFj #China #WPPOpenX Guinness World Records Cannes Lions International Festival of Creativity #BreakthroughForBrands #NewCommunicationsEconomy

The lack of information on how Omani residents consume media made it difficult to understand their preferences, so in partnership with the YouGov MENA Analysis Institute, we ran a survey to help us understand their media consumption habits .   Snippets of our findings demonstrate the top media channels used among the Omani population as well as their interests. #essencemediacommena #essencemediacom #groupmmena #mediaconsumption #mediahabits #consumerbehaviour

Our CEO Amer El Hajj discussed the impact of diverse inclusion on a brand’s bottom line, its importance in the workplace, and its positive impact on media and advertising at Capital Club Dubai’s ‘Monetization Of Inclusion’ panel talk. Thank you to Eleni Kitra from KITRA INCLUSIVE Leadership Partners for hosting the panel and amplifying practical strategies to leverage inclusion. Watch the full discussion here: https://bit.ly/4cnWqZE #diversityandinclusion #diversity #inclusion #groupm #groupmmena

Snapchat visited our team in Beirut this week and ran them through the Snap Academy; covering Audience, Product, Signals and an Ads manager overview.  A big thanks to the Snap Inc. MENA team for upskilling our people and sharing their latest updates. #groupm #groupmmena #socialmediamarketing #groupmsocialsessions #mindshare #wavemaker #essencemediacom #keyade

During the second session of our partner educational series, we took our clients from the four core agencies through the latest marketing trends in gaming, how to reach a new audience, and how to identify and understand different gamer personas to foster deep authentic connections within the fast-growing gaming community.   Many thanks to our partners Amazon Ads, DIVISION, Yazle Global, and Evolution for their insightful talks, to Sony MEA for their Plug & Play installation, and to Mars for the delicious treats! Amazon Ads: Camilla Gutteridge – Amazon Ads MENA Gaming Lead   Division: Nabil Moutran – Founder & CEO   Yazle: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director   Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner   Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends

We are proud to announce the success of our blood donation drive in our offices in Beirut, in collaboration with the Lebanese Red Cross. This initiative exemplifies our commitment to fostering a spirit of community and supporting those in need.   Blood donations are critical for various medical procedures, and every contribution plays a vital role in saving lives.   We extend our sincerest gratitude to all our employees who participated in this meaningful event. Their acts of generosity will have a lasting impact on countless individuals within our community. 🩸💙   Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East   #GroupM #Wavemaker #Essencemediacom #Mindshare #Keyade #lebaneseredcross

“To succeed, you need the right combination of hard work, talent, ability to build strong strategic relationships and a great company culture.” In our third Next Era: Growth Session we featured Emilie Wahab Harb, Managing Director at L'Oréal Liban. Emilie shared valuable insights on resilience, leadership, and fostering a culture for success. Our interviewer, Hana Kaddaha Khatib, COO of Efficiency Hubs and Regional MD of GroupM Lebanon, engaged Emilie in a thought-provoking discussion on navigating challenging times, leading with empathy, and instilling the right values throughout an organization. Take a look at the highlights video below and check out our other Next Era episodes on our YouTube channel here: https://lnkd.in/d4JAdkN5 A special thanks to the team at L’Oréal Lebanon, Hana and Emilie for their insights and to our audience for sharing their thoughts on the session! Ramzi Abaza samira franjieh Lilian Abou Hamdan Christina Maalouf Karim Kanso Nay Riachy Maya Ghanem #groupmmena #nextera #nexteramedia #nexteragrowthsession #leadership #loreal #companyculture

Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/eDv_CZee #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy

One of the highlights from Cannes Lions International Festival of Creativity was seeing our amazing client, The Coca-Cola Company, crowned as Creative Brand of the Year. 👑 This is such an impressive feat, it's great to see all the hard work recognised in such a prestigious way. Congratulations to everyone at Coca-Cola and WPP Open X. 👏 #WPPOpenX #CannesLions2024 #BreakthroughForBrands #NewCommunicationsEconomy