Meet Campaign Breakfast Briefing’s Panel 1 speakers who will discuss and unravel how holistic search advertising can bring your business a variety of opportunities. Moderator: Vanessa Abi Faris, Performance Media Agency Lead MENA, Publicis Media – Zenith Panelists: Marie de Ducla / Abdel Nour, Sales Lead – Retail, Travel, Government, Consumer Goods & Services, Google Ads Richard Hartley, Head of Paid Search, Publicis Media Utku Hasdemir, PhD, Head of Digital, Nestlé MENA Wassim El Jammal, Head of Agency Development – MENAT, Amazon Ads Buy tickets now: https://lnkd.in/dGkhgijG For more information: https://lnkd.in/dPZHJGnM
Campaign Middle East
النشر الدوري ونشر الكتب
Dubai، Dubai ٦١٬١١٩ متابع
The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.
نبذة عنا
Campaign has been the world’s leading authority for the advertising, marketing and media industries since it was first published in the UK in 1968. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on the UK brand’s legacy and expertise, while focusing on the MENA region. It celebrates all aspects of communications, putting the creative and commercial sides of the marketing communications industry into a wider business and social context. Campaign Middle East is the authority for the marketing and communication industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. An active social media presence sets Campaign in the center of the conversations shaping the marketing and communications industry.
- الموقع الإلكتروني
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http://campaignme.com
رابط خارجي لـ Campaign Middle East
- المجال المهني
- النشر الدوري ونشر الكتب
- حجم الشركة
- ٥١ - ٢٠٠ من الموظفين
- المقر الرئيسي
- Dubai, Dubai
- النوع
- شركة يملكها عدد قليل من الأشخاص
- تم التأسيس
- 1979
- التخصصات
- Media Publication، Advertising، Communications، Media، Creative، و Marketing
المواقع الجغرافية
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رئيسي
34th Floor, Media One Tower
Dubai، Dubai 2331، AE
موظفين في Campaign Middle East
التحديثات
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"Deceit can damage valuable partnerships. Organisations with honest commitments to environmental responsibility are less likely to collaborate with those that have a history of misleading claims. This means an even greater challenge for brands trying to rebuild their reputations after being exposed for spin," writes Ahmad Itani, Founder and CEO, Cicero & Bernay. #ESG #PR
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Youssef Benkirane, General Manager of L'Oréal Luxe Middle East, said, “Our mission is to empower the next generation of content creators, as we recognise that their voices are pivotal in shaping the future of the beauty industry.” #BeautyCreatorClub #InfluencerMarketing
L’Oréal Luxe ME empowers influencers with creator initiative - Campaign Middle East
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“Our new mission is to transform the way you shop and eat, connecting you with the best of your neighbourhood whether that’s a favourite restaurant, a trusted grocery store, or a go-to retailer,” said George Schempers, Head of Marketing at Deliveroo Middle East. The campaign was ideated and produced by The Fifth Kind Productions, a UAE-based creative agency led by brothers Tarek Al Ariss, MD and Wael El Ariss. #TheWork #NowJustGotEvenBetter
Deliveroo dons friendly 'neighbourhood' mantle in new campaign - Campaign Middle East
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Seedtag MENA's Sherry Mansour says collaborative campaigns can demonstrate the tangible benefits of diversity and drive meaningful change. "To break down barriers in our industry, I encourage everyone to work on eliminating gender bias, as it still hinders many talented individuals from reaching their full potential. Ensuring gender equality would unlock a wealth of untapped talent and drive industry progress," Mansour added. Click on the link below to read her viewpoints on DE&I in the advertising industry. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Women in advertising: Embrace universal equality - Campaign Middle East
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Marketer confidence in X – formerly known as Twitter – has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust, according to the latest Media Reactions 2024 report released by marketing insights and analytics company Kantar. The Kantar report reveals that a net 26 per cent of marketers have reported plans to reduce ad spend on X in 2025, the biggest recorded pullback from any major global ad platform. The annual study, which explores the evolving media landscape, is based on interviews with approximately 18,000 consumers in 27 markets and 1,000 senior marketers globally. Catch all the insights from the report here. #Marketers #AdSpend #Platforms #Channels #BrandSafety #Trust
Marketers leave 'Twitter' in the corner as X ad spends plummet - Campaign Middle East
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Hearts & Science MENA's Rasha Rteil says that once a boys' club, the advertising industry now basks in the brilliance of diverse perspectives. However, she calls for real, lasting change, not just ticking the DE&I boxes. "In our fast-paced, high-stakes agency and media industry, it’s easy to fall into the trap of burnout and cutthroat competition. Let’s prioritise the well-being of our people, foster open communication, and share knowledge and flaws," Rteil said. Click on the link below to read the full article. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Women in advertising: 'Trying to fit in is not the same as belonging' - Campaign Middle East
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Careem Rides has chosen regional digital marketing agency Chain Reaction to support the brand in Saudi Arabia. "This collaboration represents a fusion of creativity and market expertise aimed at making a significant impact on the digital landscape in Saudi Arabia," said Fadi Sabbagh, General Manager of Chain Reaction. Click on the link below for more details on the partnership. #Pitches #DigitalMarketing #Creativity #Strategy #SaudiArabia
Careem Rides picks Chain Reaction for creative support in KSA - Campaign Middle East
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Almost 7 in every 10 people surveyed have admitted to eating at restaurants because they have seen influencers do the same, according to a recent study conducted by Dubai-based marketing agency Reach. The survey, conducted with a broad spectrum of respondents including consumers, journalists, hospitality, and marketing professionals, shed light on the impact of food influencers on the region’s dining establishments. Catch all the insights in the link below. #Marketing #InfluencerMarketing #Restaurants #Footfall
Survey reveals if food influencers really 'influence' F&B footfall - Campaign Middle East
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Wavemaker MENA's Rana Zeidan says real DE&I is more than numbers on a report; it requires a culture of transparency and open dialogue, where individuals can freely share their values and cultural backgrounds. "As a first step, businesses should be purveying the current DE&I landscape of their organisation, setting specific measurable diversity and inclusion goals, and frequently assessing how they are performing against them," Zeidan said. Read her thoughts on diversity, equity, and inclusion in the link below. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Women in advertising: DE&I is 'not a one-time act' - Campaign Middle East
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