In the fast-paced world of communications and advertising, where creativity meets deadlines and client expectations, effective team management demands more than technical expertise. Monica Mahi Mathijs evaluates the factors that contribute to a burnout within a high-pressure industry and shares ways to proactively prevent it. Read more here: #marketing #advertising #stress #burnout #creative
Campaign Middle East
النشر الدوري ونشر الكتب
Dubai، Dubai ٥٩٬٨٧١ متابع
The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.
نبذة عنا
Campaign has been the world’s leading authority for the advertising, marketing and media industries since it was first published in the UK in 1968. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on the UK brand’s legacy and expertise, while focusing on the MENA region. It celebrates all aspects of communications, putting the creative and commercial sides of the marketing communications industry into a wider business and social context. Campaign Middle East is the authority for the marketing and communication industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. An active social media presence sets Campaign in the center of the conversations shaping the marketing and communications industry.
- الموقع الإلكتروني
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http://campaignme.com
رابط خارجي لـ Campaign Middle East
- المجال المهني
- النشر الدوري ونشر الكتب
- حجم الشركة
- ٥١ - ٢٠٠ من الموظفين
- المقر الرئيسي
- Dubai, Dubai
- النوع
- شركة يملكها عدد قليل من الأشخاص
- تم التأسيس
- 1979
- التخصصات
- Media Publication، Advertising، Communications، Media، Creative، و Marketing
المواقع الجغرافية
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رئيسي
34th Floor, Media One Tower
Dubai، Dubai 2331، AE
موظفين في Campaign Middle East
التحديثات
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The UAE is leading globally in sports media engagement. With participation rates, performance, and Gen Z fandom for women's sports rising, it is not only causing a cultural transformation that betters lives through inclusivity, but is also turning into the next smart move for investors in the region. R/GA EMEA 's Niamh Paul unpacks all this and more. Read the article here. #Marketing #FemaleSports #WomenInSports #Fandom #GenZ
"Female sports marketing is undergoing a seismic shift" - Campaign Middle East
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UAE's dynamic approach to DOOH advertising has revolutionised how brands connect with their target audience, providing advertisers unprecedented flexibility and targeting capabilities, says BackLite Media's Sean Gadsby. #PrDOOH #ooh #media #advertising #UAE
The rise of programmatic DOOH in UAE’s advertising landscape - Campaign Middle East
https://campaignme.com
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“I’m thrilled to lead our creative efforts and continue pushing boundaries with our talented team,” said, Cheil MEA's James Tan. #appointment #creative #middleeast
James Tan takes over the creative reins at Cheil MEA - Campaign Middle East
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Manara Global's Dawei Wang shares how businesses need to get creative with their campaigns to reach target audiences during summer. #summercampaigns #creative #opinion
How to get creative with campaigns for a quiet summer - Campaign Middle East
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“We are thrilled to have forged this partnership with Emerald Media and we thank Alison and the Emerald Media team for making this happen,” said Iona Al Suwaidi, Agency Director at Aurora The Agency. Emerald Media #PR #news #aviation
UK and UAE agencies partner to heighten aviation market outreach - Campaign Middle East
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Google has partnered with regional content creators in its latest campaign to teach users in Saudi Arabia and Egypt how to use Gen AI. From planning a travel itinerary for an international trip that costs less than $10, to translating texts, preparing for interviews, and much more, the videos create awareness on working with AI, with the option to input prompts in over 16 Arabic dialects. Watch the videos from the #BetterWithGemini campaign here. #VideoAds #Advertising #Marketing #ContentCreators
Google teaches Saudi, Egypt users to work GenAI in new ad campaign - Campaign Middle East
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INFINITI Motor Company has partnered with four regional adventurers for its latest ‘Undiscovered Arabia’ campaign, where each adventurer embarks on their own journey to uncover hidden gems in the heart of the Middle East. The “Undiscovered Arabia” series showcased the adventures of Ishaq Madan from Bahrain, Cheb Moha from the UAE, Jaber Ali from Qatar, and Laura Alho, also known as the Blue Abaya, from Saudi Arabia. Catch all their individual adventures in the piece below. #Marketing #Advertising #Campaigns #SaudiArabia #UAE #Qatar #Bahrain
INFINITI, local adventurers pop the hood on region's hidden gems - Campaign Middle East
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Zenith’s Rita Kteiche helps unravel Saudi Arabia’s audio revolution and explores how the youth are reinventing the Kingdom's consumer culture. "Exploring the potential of audio in Saudi Arabia promises an exciting journey towards crafting the most extraordinary experiences imaginable. From evocative storytelling to immersive soundscapes, the future holds boundless opportunities to captivate and engage audiences in unprecedented ways," she writes. #SaudiFocus #audio #podcasts
‘‘Saudi youth are exploring new avenues of self-expression” - Campaign Middle East
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Campaign Middle East asked creative leaders about the tangible impact of implementing AR, VR, and AI, and whether the industry is playing catch-up with tech changes. While some said “AR and VR are not really a thing right now” others share differing thoughts. Quotes range from “many agencies are still in the exploration phase” to “we may have a long road ahead” and that “agencies that have adopted AR, and VR have seen substantial growth”. Thank you to MullenLowe MENA's Matt Butterworth, Saatchi & Saatchi's Rita Harbie, BPG Group's Ramy El Sakka; TBWA\Raad's Rony Skaf, and Wavemaker MENA's Yohan Wadia for expressing your hot take. Click the link below for a 3-minute summary of industry insights. #Marketing #Creative #NewTechnologies #AI #AR #VR
Beyond talk, creative experts reveal whether AR, VR, AI are ‘really a thing’ - Campaign Middle East
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