Campaign Middle East

How is linear TV performing? Follow the numbers: BBC News Arabic's audience has increased by 9 per cent year-on-year, according to the Global Audience Measure (GAM) figures published for 2023/24. BBC News Arabic remains the BBC World Service's second largest service, now reaching 35 million people a week across the Arab-speaking world. The service’s linear broadcast channel, BBC Arabic TV also saw its viewership rise by 4 million compared to 2023. Find out more here. #Media #Viewership #LinearTV #Audience #Measurement #Advertising

In the fast-paced world of communications and advertising, where creativity meets deadlines and client expectations, effective team management demands more than technical expertise. Monica Mahi Mathijs evaluates the factors that contribute to a burnout within a high-pressure industry and shares ways to proactively prevent it. Read more here: #marketing #advertising #stress #burnout #creative

The UAE is leading globally in sports media engagement. With participation rates, performance, and Gen Z fandom for women's sports rising, it is not only causing a cultural transformation that betters lives through inclusivity, but is also turning into the next smart move for investors in the region. R/GA EMEA 's Niamh Paul unpacks all this and more. Read the article here. #Marketing #FemaleSports #WomenInSports #Fandom #GenZ

UAE's dynamic approach to DOOH advertising has revolutionised how brands connect with their target audience, providing advertisers unprecedented flexibility and targeting capabilities, says BackLite Media's Sean Gadsby. #PrDOOH #ooh #media #advertising #UAE

“I’m thrilled to lead our creative efforts and continue pushing boundaries with our talented team,” said, Cheil MEA's James Tan. #appointment #creative #middleeast

Manara Global's Dawei Wang shares how businesses need to get creative with their campaigns to reach target audiences during summer. #summercampaigns #creative #opinion

“We are thrilled to have forged this partnership with Emerald Media and we thank Alison and the Emerald Media team for making this happen,” said Iona Al Suwaidi, Agency Director at Aurora The Agency. Emerald Media #PR #news #aviation

Google has partnered with regional content creators in its latest campaign to teach users in Saudi Arabia and Egypt how to use Gen AI. From planning a travel itinerary for an international trip that costs less than $10, to translating texts, preparing for interviews, and much more, the videos create awareness on working with AI, with the option to input prompts in over 16 Arabic dialects. Watch the videos from the #BetterWithGemini campaign here. #VideoAds #Advertising #Marketing #ContentCreators

INFINITI Motor Company has partnered with four regional adventurers for its latest ‘Undiscovered Arabia’ campaign, where each adventurer embarks on their own journey to uncover hidden gems in the heart of the Middle East. The “Undiscovered Arabia” series showcased the adventures of Ishaq Madan from Bahrain, Cheb Moha from the UAE, Jaber Ali from Qatar, and Laura Alho, also known as the Blue Abaya, from Saudi Arabia. Catch all their individual adventures in the piece below. #Marketing #Advertising #Campaigns #SaudiArabia #UAE #Qatar #Bahrain

Zenith’s Rita Kteiche helps unravel Saudi Arabia’s audio revolution and explores how the youth are reinventing the Kingdom's consumer culture. "Exploring the potential of audio in Saudi Arabia promises an exciting journey towards crafting the most extraordinary experiences imaginable. From evocative storytelling to immersive soundscapes, the future holds boundless opportunities to captivate and engage audiences in unprecedented ways," she writes. #SaudiFocus #audio #podcasts