One of ALMs biggest achievements yet! From contract to execution in just 8 short weeks! Truly an amazing team along side some brilliant partners! Thankyou Peter Iantorno and TPiMEA Magazine for the feature! A great read!
I moved to Dubai in August 2012, which makes me part of a generation who have only ever experienced Ramadan in the summer. During my first year in the UAE, I incorrectly assumed that the Islamic holiday was an occasion that always took place during the heat of the summer months. However, as I later discovered, the holy month moves forward in the Gregorian calendar every year, and now more than a decade on, Ramadan sits firmly in the Middle East’s events season. These shifting sands are contributing to a changing dynamic within the live events industry in the region. While there was previously a rush to hold events before Ramadan, we’re now starting to see a post-Ramadan bounce, with several high-profile shows taking place right on the cusp of summer. Case in point is our cover story for the latest issue of TPiMEA Magazine, WATERBOMB Dubai – which took place for the first time ever outside of East Asia at Dubai Festival City, thanks in no small part to the efforts of A LOUD MINORITY (ALM), which was tasked with bringing the festival to life. The importance of putting on a major event such as this in the early summer was not lost on ALM’s Co-Founder and Director, Karl Jenkins, who commented: “With Ramadan now falling in what traditionally is the season when we host large outdoor events, being able to continue delivering outdoor shows into the early summer is becoming increasingly important.” Thanks Karl for giving us the scoop on this, and congratulations to ALM and all its suppliers on a landmark event for the region. Read the full story here: https://lnkd.in/efCiA6ra Aggreko, BE. An Experiential Agency Byrne Equipment Rental LLC, Clair Global, Creative Technology, Flair Event Services, Fruition Events LLC, Gallowglass Health and Safety LLP, Pitchblack Events Services LLC, Showforce Services Ltd Event Crew, Event Staff and Production & Technical Personnel