Advertising Business Group

Calling all MENA Marketers: Take a few minutes to complete Kantar's survey before 14th June and share your organization's journey in sustainability and marketing. Your insights are crucial to deep diving into what sustainable marketing means for our region. As a proud partner of the World Federation of Advertisers (WFA), the Advertising Business Group (ABG) has supported the past few Sustainable Marketing surveys, and we’re excited to continue this important work. Together, let's shape the future of sustainable marketing in MENA! 🌱 🔗 https://bit.ly/444Lg8x

📣 You're invited ! We are excited to announce the launch of the Advertising Business Group Speaker Series! When: June 13th from 8:30 to 10:30 AM, Media City. 🌟 Our keynote speaker, Alex Brunori, is a former CCO (Publicis, McCann, JWT), former Google Creative Lead for MENA, TR, SSA and now is the Senior Director, Branding at G42, one of the world's prominent Al groups, a 23.000+ strong Al powerhouse, born in Abu Dhabi in 2018. 💡 🤖 Alex will talk about 'Al, Creativity and Brands.' Topics include: Al as a Creative Inflection Point for the Industry. Adopting Al: platforms, workflows and infrastructures. Al Ethics: hallucinations, biases and copyright. 😎 Our second speaker, Arslan Javed, is a Computer Systems Engineer, Co-Founder of Musavir.AI (an AI Image Generation company) and Graana.com (one of the biggest property portals in Pakistan), with groundbreaking initiatives in AI, AR, VR, and Proptech. 🚀Arslan will talk about 'AI Influencers & Brand ambassadors, custom trained AI models and how brands can utilize them.' ⏳ AGENDA Welcome and Coffee: 8:30 - 9:00 AM Alex's Keynote Speech: 9:00 - 9:30 AM Arslan presentation : 9:30 - 09:45 AM Q&A: 9:45 to 10 am Networking: 10:00 - 10:30 AM Don't miss this opportunity to connect with fellow marketing professionals, be inspired by industry leaders, learn from experts! 👉 RSVP before June 10th, 2024 👉 Link to RSVP : https://lnkd.in/gaFH_JWi *Priority will be given to ABG members. Others will join a waiting list. 🗓️ See you June 13th! #AdvertisingBusinessGroup #AI&Creativity #GenAI

We are proud to organize a pivotal panel discussion Seamless Middle East & Saudi Arabia, titled 'Integrating Technology, Advertising and Business: Strategies for Seamless Collaboration and Inclusive Campaigns.' Join us at the Dubai World Trade Centre, CMO Summit Stage 7, on May 14 at 2 pm to hear insights from our panellists.   The discussion will focus on four key topics: The Convergence of Technology and Advertising; Business Strategies for Integrating Technology and Advertising; Creating Inclusive Advertising Campaigns Through Technology; and Collaboration Between Tech and Creative Teams.   The Seamless conference covers all major developments in the fast-moving digital commerce space, particularly focusing on payments, fintech, identity, banking, retail, e-commerce, home delivery, and digital marketing. The three-day event (14th-16th) attracts more than 750 exhibitors and 25,000 attendees. Advertising Business Group, which represents more than 70% of the region’s advertising expenditure, is dedicated to fostering unity and setting higher standards within the industry. With digital and data as its core pillars, we focus on building capabilities by sharing best practices, providing localized insights, and creating a platform for meaningful discussions. Alyza Beg Elie Milan Marie de Ducla / Abdel Nour Eleni Kitra #advertising #digital #data #conferences #dubai 

Calling all marketers in MENA!  Your insights are crucial to deep dive into what sustainable marketing means for our region. Take a few minutes to complete our survey and share your organisation's journey in sustainability and marketing. Together, let's shape the future of sustainable marketing in MENA! Survey closes 24 May. Take the survey here: https://bit.ly/444Lg8x. WFA Kantar #SustainableMarketing2030 #Sustainability #BetterMarketing #WFA #MENA Priya Sarma Ninoksha D'souza Eleni Kitra Marie de Ducla / Abdel Nour Elda Choucair Leyal Eskin Yilmaz Omar Katerji Amine SADIK Julien E. Cordahi

Calling all sustainability creatives! Through our new partnership with Ad Net Zero you now have the chance to showcase your work on a global scale. Members are encouraged to participate in the third year of the Campaign Ad Net Zero Awards, with categories covering EMEA, APAC and the Americas. Entrants from each region can enter the 'Best Practice in Sustainability Award' for their business, and 'Best Campaign for Sustainable Behaviour Change'. Judges will be drawn from a range of sustainability and advertising experts, chaired by Ad Net Zero Chair Sebastian Munden Download the full entry kit here: https://lnkd.in/eP22GR4J The judges will look forward to reviewing work which clearly highlights commercial and sustainable success. Good luck! #sustainability #creatives Ninoksha D'souza Priya Sarma Eleni Kitra Marie de Ducla / Abdel Nour Amine SADIK Omar Katerji Elda Choucair Leyal Eskin Yilmaz Julien E. Cordahi

We are delighted to welcome back Easa Saleh Al Gurg Group (ESAG), one of UAE’s most diversified conglomerate, to the Advertising Business Group.   ESAG offers an unrivalled portfolio of more than 30 companies including Better Life and Chattels & More and has long standing joint venture partnerships with international brands such as Siemens and Unilever. With a rich history dating back to 1960, ESAG has been part of the UAE’s progress. It’s expertise is visible within several iconic projects such as the Burj Khalifa, Dubai Opera, Yas Marina, Dubai Metro, the Expo2020 district, the Louvre and Sheikh Zayed Mosque. Alyza Beg Leyal Eskin Yilmaz Elda Choucair Priya Sarma Marie de Ducla / Abdel Nour Omar Katerji Julien E. Cordahi Amine SADIK Eleni Kitra Ninoksha D'souza #advertising #membership #retail #brands #uae

Ramadan Kareem! The Holy Month of Ramadan is upon us, a time for individual reflection, and evenings spent enjoying iftar with families, friends and colleagues.   It’s a special month when we are encouraged to reflect on our own goals, whether that's slowing down and thinking of others, or getting active as part of a health reset.   It was interesting to read the recent IPSOS report on the region's Ramadan habits. Spirituality (30%), fasting and family and social gatherings (both 15%) remain the most appealing aspects of the Holy Month.   When it comes to advertising, the reliance on brand information is almost split equally between online and offline (online is particularly strong though in KSA, Kuwait and the UAE) while social media takes the lead when it comes to information sources (28%). Half admitted to being influenced by Ramadan ads to make purchases and a similar number mentioned the memorability of advertising brands.   Companies and agencies need to be aware of the different Ramadan ‘personas’ and segments, such as Content Explorers, Passionate Shoppers, Social Connectors, Festive Spirit and Self Nurturer, and looking ahead, two in five have travel plans for Eid, but mainly domestically. Ramadan Kareem from all of us at the Advertising Business Group.   #advertising #marketing #ramadan2024 #HolyMonth 

We congratulate Asmita Dubey, L’Oréal Chief Digital and Marketing Officer on being named the WFA Global Marketer of the Year for 2023. A prestigious recognition that underscores her exceptional contributions to the marketing industry and wavering commitment to excellence. Leyal Eskin Yilmaz, Chair Advertising Business Group who was on the jury for this selection, said Asmita’s visionary leadership in setting new standards for innovation, creativity, and strategic thinking stood out. Navigating the ever-evolving landscape of digital marketing while maintaining a strong brand identity will definitely inspire countless other professionals across the globe, reminding us of the transformative power of strategic vision and bold execution. #marketing #digitalamarketing #innovation

The Advertising Business Group is happy to support #internationalwomensday2024 today (March 8), especially as Diversity, Equity and Inclusion (DEI) is one of our key pillars. As a group, we are proud to have four women on our board - Leyal Eskin Yilmaz, Priya Sarma, Elda Choucair and Marie de Ducla / Abdel Nour - and two more in our recently appointed senior positions, Eleni Kitra, Executive Director and Ninoksha D'souza, Sustainability Director. Last year the WFA's Global DEI Census showed there is still much work to do, both to meet the diverse needs of existing employees and attract new talent. The ABG will continue to promote DEI best practices to ensure the industry reaches its full potential. #iwd2024 #breakthebias #advertising #DEI #Dubai

In the UAE's ‘Year of Sustainability’, Advertising Business Group is delighted to announce a strategic alliance with Ad Net Zero. A global initiative committed to reducing greenhouse gas (GHG) emissions in the advertising sector, the launch of this pioneering initiative at Dubai Lynx International Festival of Creativity is aimed at decarbonising the UAE’s advertising sector and encouraging sustainable behaviour change through advertising. We are pleased to welcome our founding supporters Google, Facebook, Unilever, GroupM, MCN | Middle East Communications Network, dentsu, Publicis Groupe and Omnicom Media Group (MENA) Media Group, all taking the lead in driving industry sustainability. This commitment underscores the industry's dedication to pioneering responsible advertising standards and shaping a sustainable future. In our journey towards a more sustainable future, we extend our heartfelt gratitude to Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, for his exceptional leadership and unwavering support for the launch of the UAE chapter. His dedication paves the way for a brighter, greener future in our industry.   The launch of the chapter will serve as the regional hub for MENA and is a decisive move towards shaping a more sustainable future for the advertising industry in the region. Advertising Business Group invites companies within the advertising and marketing industry to become Ad Net Zero supporters. By committing to ANZ, companies can play a leading role in setting responsible advertising standards, positively shaping the future of the industry. The initiative offers a clear five-point action plan and guidance for organizations to achieve net-zero GHG emissions within the advertising sector with guidance and support from our teams.  Please contact Ninoksha D'souza D’souza, Sustainability Manager & Ad Net Zero Lead, Advertising Business Group, to learn more: [email protected] Robin Phillips Ramzy Abouchacra Alanna Turpin Tonia Eid Felicity Stokes Andrej Arsenijevic Sara Paye Priya Sarma Eleni Kitra #sustainability #sustainableadvertising #sustainablemarketing #sustainablegrowth