Climate change stands as one of the top two global risks over the next five years. It's crucial for all industries to unite and take responsibility to mitigate this pressing threat. Through our sustainability agenda, the Advertising Business Group is committed to empowering the advertising industry to take direct action and reduce its negative impact through both emissions and by promoting sustainable behavior change through advertising. Our partnership with organisations like Ad Net Zero aims to bring the region a framework to reduce industry emissions across the value chain, and advertised emissions through the impact of behavioral change. GroupM MENA, a founding supporter of this initiative, reinforced our shared commitment to a sustainable future by hosting an enlightening Next Era: Growth Session, aimed at educating and engaging their employees on sustainability marketing. We were proud to have ABG’s own Sustainability Lead, Ninoksha D'souza, as a key speaker. She shared her expertise on the importance of sustainability, emphasising how the future of our sector lies in sustainable marketing and the pivotal role the advertising industry plays in achieving the sustainable development goals. A heartfelt thank you to: - Robin Phillips for the thought-provoking presentation - Tonia Eid for the engaging quiz - Ninoksha D'souza for the informative discussion Watch the highlights in the video below and join us in our commitment to a sustainable future. #sustainablemarketing #groupm #mindshare #wavemaker #sustainability #abg #climateaction #advertising #AdNetZero
As part of our on-going commitment to cultivating a culture of learning, we're hosting a series of inspirational sessions that will provide our people with the knowledge and expertise to produce industry-leading work. In our latest session, 'What on Earth' we heard from Ninoksha D'souza, Sustainability Manager and Decarbonization Lead at Advertising Business Group, and GroupM Sustainability Champions Robin Phillips, Transformation Director and Tonia Eid, Senior Manager. We learnt more about the challenges the Climate Crisis presents, how we can play our part in decarbonising media, and how to achieve our clients sustainability goals without compromising their business objectives. Watch below for some highlights and key takeaways 👇 https://lnkd.in/dwB3BbbE #groupm #groupmmena #mindshare #wavemaker #essencemediacom #keyade #nextera #nexteramedia #nexteragrowthsessions #sustainability #adnetzero #greeninitiatives #sustainablemarketing