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  There's more to life! Protection can't just be about death

  Given the plethora of protection needs clients face, there’s never been a more pressing need for a holistic approach to protection planning, writes Justin Garbutt, Director of IFA Distribution.
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  Greg Levine: Helping your client live longer is easier than you think

  When it comes to encouraging your clients to form healthy habits that last, new evidence has proved that small, consistent behavioural changes can have a big impact on their lifespan at any age, writes Greg Levine, Chief Operations and Growth Officer Vitality.
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  Three reasons why Optimiser is more relevant than ever

  At a time when money is tight and uptake of traditional protection products remains stubbornly low, products that deliver higher engagement, immediate value and more comprehensive cover are more timely than ever, writes Justin Garbutt, Director of IFA Distribution, Vitality.
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  How the evolution of PMI is attracting new customers

  As PMI continues to evolve and expand, the traditional perception of health insurance is changing and this is attracting new customers, writes Greg Levine, Chief Operations and Growth Officer, Vitality.
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  Pippa Andrews: 'PMI has evolved to meet the changing needs of employees'

  With employee expectations and perceptions around private medical insurance having shifted in recent years, alongside increased demand, the PMI industry has needed to evolve in this rapidly changing environment, says Pippa Andrews, Director of Corporate Business at Vitality.
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  Gemma's Story: 'It doesn't even feel like I'm doing exercise'

  When Gemma wanted to get active after having her first child, her Vitality plan provided her with the boost and incentives, and she discovered being active didn’t have to be as strenuous as running or regularly hitting the gym.
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  Five things we learnt from the Health Claims Report 2024

  With the rapidly changing healthcare landscape we’ve seen over the last few years and the implications for health insurance products and advice, here are the main takeaways we’ve learnt from the latest Vitality health claims data.
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  Overcoming 'present bias': The key to closing the protection gap?

  Getting clients to see the value in protection cover isn’t always easy. However, rethinking the way protection works is giving advisers an opportunity to overcome this barrier, writes Greg Levine, in the first of our Sales as a Force for Good article series.
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  Five truths about Vitality that might surprise you

  Making clients healthier while unlocking more immediate value and higher levels of engagement is at the heart of Vitality’s Health and Life proposition. But it benefits more people than you might think, writes Vitality’s Chief Operations and Growth Officer, Greg Levine.
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  Our industry needs to challenge the status quo

  Against a backdrop of changing consumer needs and wider trends impacting our world, genuine product innovation is what’s needed to move the protection industry forward, writes Justin Taurog, VitalityLife Managing Director.
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  Dr. Keith Klintworth: 'The healthcare landscape has fundamentally changed'

  Unprecedented demand combined with an unhealthy population and expansion of everyday care services is transforming the way we are delivering health insurance, writes VitalityHealth Managing Director, Dr Keith Klintworth.
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  Gwen's Story: 'Because of the rewards, I decided to keep my PMI'

  When Gwen decided to "rewire" rather than retire, it was the additional benefits offered through the Vitality Programme, which reward her for keeping active, that helped her decide to keep her PMI in place.
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  The expanding role of PMI and mental healthcare

  With worsening rates of mental health and access to public-health services stretched, PMI is increasingly playing a crucial role in helping people to manage their mental wellbeing.
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  Julian's Story: 'My morning run is my mental break'

  In our latest story, VitalityHealth member Julian shares how his morning run helps him keep fit both mentally and physically.
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  Five steps to get staff active: The mental benefits of physical activity

  With the theme of Mental Health Awareness Week ‘moving for our mental health’, we dig into the connections between physical activity and mental health and offer some tips for employers to get their staff more active.
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  'Know your numbers' - How Vitality can help your clients better understand their health

  Whether it’s wearable fitness devices, personalised wellbeing and nutrition apps or health screenings, it’s never been easier for people to know their numbers, writes Greg Levine.
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  Rob Harvey: Protection advice has never been more needed

  With UK households under-protected, the role of advisers in delivering thorough, comprehensive protection advice has never been more important, writes Vitality Adviser Editor, Rob Harvey.
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  Nick Telfer: 'Rethinking mortgage protection'

  In light of changing regulations, alongside evolving consumer needs, 'is it time to rethink mortgage protection?' asks Vitality's Head of Protection Development, Nick Telfer.
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  Prevention is about more than just wellbeing

  With rising numbers of people living with long-term health conditions, we must prioritise the prevention of illness to offset unprecedented healthcare demand. But it needs to be about more than just promoting healthy living, writes Dr Keith Klintworth, Managing Director VitalityHealth.
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  Dame Carol Black: 'Your people are your profits'

  We caught up with Professor Dame Carol Black, Chair of the government’s new Occupational Health Taskforce, to explore why prioritising the health and wellbeing of staff has never been more important.
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  Continuous Critical Illness Cover has never been more needed

  Due to a range of external factors, there’s never been a greater need for cover to remain in place for longer after a claim has been paid, writes Director of IFA Distribution at Vitality, Justin Garbutt.
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  We can no longer ignore later life care needs

  With an inexorable rise in conditions requiring later-life care and the public sector already under pressure, it’s time for the protection sector to step up and do more to support clients prepare for the future, writes VitalityLife Managing Director Justin Taurog.
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  The world is moving fast organisations also need to

  Against a backdrop of immense change in the UK, a more considered approached to employee wellbeing interventions is what’s needed, writes Pippa Andrews Director of Corporate Business for Vitality.
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  James' Story: 'Screening saved my life'

  To mark Prostate Cancer Awareness Month in March, Vitality member James offers his story showing the power of screening and how early intervention positively impacted his prostate cancer diagnosis.
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  Three real life claims you might not expect to be paid

  VitalityLife Managing Director, Justin Taurog, talks us through three real-life claim case studies to remind us of the power of comprehensive severity-based cover.
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  Supporting employees in an ever changing workplace

  Dame Carol Black and Director of the Vitality Performance Champions, Maggie Alphonsi, explored how employers are supporting staff in a rapidly changing world on our recent Forward Thinking webinar.
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  'Prevention is in our DNA'

  Given high demand and rising claims incidence, embedding prevention into private medical insurance (PMI) is helping to manage costs and deliver better health outcomes, writes VitalityHealth Distribution Director Athos Rushovich.
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  What is a habit and why does it matter?

  By applying an understanding of behavioural economics, we can be much more effective in helping people to make positive lifestyle choices and form healthy habits that last.
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  'The tide is changing! Now is the time for quality over price'

  The protection market needs to move with times, which means embracing quality over price once and for all, writes Vitality’s Chief Operations and Growth Officer Greg Levine.
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  Health leaders call for preventative approach to healthcare

  A landmark report into the state of health and social care in Britain, using Vitality data, was published at The Times Health Summit in London.
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  Three key insights from Britain's Healthiest Workplace

  With UK productivity steadily declining and UK employees facing a raft of health and wellbeing challenges, we share what we’ve learnt from our latest set of Britain’s Healthiest Workplace data.
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  Hayley's Story - Serious Illness Cover case study

  With people more likely to survive a serious illness than ever, the need for cover to remain in place after a claim has never been more important. As Hayley Morris found out first hand.
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