Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s audience of over 800 million monthly active users, the analysis showed that Snapchat […]
whaleOS 3, the independent TV OS, has announced the arrival of TikTok on whaleOS 3-powered TVs. With this latest development, TikTok users can now log in with their account on the TV and enjoy their personalised feed or consume a random selection of short-form videos. “We’re excited to broaden our reach with the launch on […]
UEFA’s competitions are among the most popular sporting events in the world. Unless you are lucky enough to experience them at the stadium, live broadcasts by UEFA’s appointed media partners around the globe remain the best way to enjoy the games at home or in cafés and bars. Through the media rights to its competitions, […]
Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]
Media regulators from around the world gathered this week in Dubrovnik, Croatia at the invitation of UNESCO and Croatia. This meeting resulted in the creation of a global network of regulators, to be hosted by UNESCO, which will coordinate the international response to the challenges posed by digital platforms. “Faced with global platforms, we need […]
Nielsen has released a study on media consumption in Germany. The report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.The report reveals a significant shift in German viewing habits with the use of streaming services being […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment. “We’re thrilled to bring DV’s brand safety and […]
Half of teenagers aged 13-18 said they feel anxious when they do not have their smartphones with them, a survey commissioned by BBC Radio 5 Live and BBC Bitesize reveals. The online poll, conducted by Survation, surveyed 2,000 teenagers aged 13-18 asking them questions on a range of different issues affecting teenage lives. These topics […]
A study from Juniper Research, experts in the telecommunications markets, forecasts that revenue from Communication Platform as a Service (CPaaS) rich media traffic, including RCS, video and social media, will grow by 190 per cent to over $10 billion (€9.3bn) in the next five years; rising from $3.4 billion in 2023. It identified two key […]
A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]