The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit 2024 in New York City to advertisers, publishers, agencies, and ad tech companies. Through the update, the DAA will shift the technology platform for its participating companies […]

Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]

Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. The partnership will bring VideoAmp’s targeting and measurement solutions to enhance connected TV (CTV) campaigns when activated against the 108 million+ households that the Yahoo DSP reaches. This partnership sees […]

Sky Media, the advertising arm of Sky, has announced that 2023 Sky Zero Footprint Fund finalist, Ocean Bottle, is making its TV debut supporting its mission to save our ocean. The new campaign informs audiences that by 2050, plastic is expected to outweigh all fish in the ocean, and now, more than ever, it’s time […]

Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution aims to help brands enhance their ad operations and creative processes across online video, linear TV, and […]

Innovid, a software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that Goodway Group and Vizio are the latest companies to lean into its Harmony initiative to optimise CTV advertising. Launched in April, Innovid’s Harmony initiative brings together industry players to work collaboratively to optimise CTV at the infrastructure level to […]

VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and detailed its open ledger-based ad tech solution and patented ‘Proof of View’ (PoV) PoV technology, tailored to programmatic video […]

Despite high cost of living concerns, UK subscribers are now spending £696 (€826) on subscription apps and services every year — on top of standard bills such as TV, phone and broadband. Furthermore, one in eight are paying more than £100 a month for their subscriptions, amounting to £1,200 per year. This is according to […]

Roku, the streaming platform, has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange aims to ensure a direct path between premium ad inventory and iys programmatic ecosystem to deliver greater effectiveness for clients. Combining Roku’s advertising supply with identity data and AI-driven optimisation capabilities, advertisers […]

Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth since 2021. According to WARC Media, Pinterest’s advertising revenue is forecast to reach $3.6 billion (€3.3bn) in 2024 (+17.3 per cent year-on-year), and will maintain that rate of growth in 2025, with revenue […]