Adelaide makes it easy to measure omnichannel media quality and drive consistent impact in today's fragmented media landscape.
AU is an omnichannel metric proven to measure media quality more accurately than any existing metric. AU predicts the probability of a placement to capture attention and drive subsequent impact.
Compare media across channels with an easy to understand, 0–100 score
Reduce waste and get even better results with a machine learning model trained to outcomes
Use it everywhere–display, OLV, walled gardens, CTV and linear, and even podcasts–with programmatic activation available through your favorite DSPs
A metric is only as valuable as it is easy to use. That’s why we’ve made AU available on every popular digital medium, including your favorite programmatic platforms.
AU is the only metric that allows advertisers to draw apples-to-apples media quality comparisons across all channels, formats, and devices.
Our work with leading brands like Coca-Cola and Škoda Auto has earned global industry-wide recognition. Partner with Adelaide to launch your next award-worthy campaign.
The Attention Council is a collaboration of advertising professionals, academics, technology vendors, and marketers to develop thought-leadership on advertising and the attention economy.
