Calling all AVATAR fans

The eagerly awaited James Cameron movie, AVATAR, comes to our screens next week and YouTube has some very good reasons to count down the seconds.

Twentieth Century Fox has given three YouTube power users red carpet access to tonight's world premiere in London's West End. DaveyBoyz, Paperlilies and WhatAboutAdam will be putting their video-making skills to good effect as they soak up the excitement around the AVATAR event. Following their red carpet experience they will be off to Fox's editing suite to turn their exclusive footage from the night into a final cut fit for the film's official channel on YouTube.

AVATAR will also run ads on the YouTube homepage in a record 15 countries one day later, reaching millions of YouTube users around the world. The AVATAR ad will link to footage from the premiere, help users identify their nearest cinema using Google Maps, and drive traffic to AVATAR content from Twitter and Facebook.

Twentieth Century Fox hopes that providing the YouTube community with exclusive access to the film's world premiere and engaging related content on the homepage will give millions of people worldwide the opportunity to be a part of the AVATAR phenomenon first hand.



Posted by James Cashmore, Head of Entertainment, YouTube U.K.