What is it?
House of Hackney made its first home, unsurprisingly, in its namesake borough – with an ambitious flagship store right in the heart of Shoreditch. It is one of the most gorgeous retail establishments to land in London in recent years - bedecked in the deliberately over the top juxtapositions of print-on-print-on-print that have made the brand's name. Founded in London in 2011 by husband-and-wife team Frieda Gormley and Javvy M Royle, a former buyer for Topshop and product designer respectively, it takes its inspired from artists including William Morris.
Why go?
If you want to experience luxury florals from the inside, House of Hackney is exactly the place to do it. As soon as you're gliding across black polished floors, things start to get flowery with Dalston rose wallpapers lined up cheek by jowl with palm prints, bee prints and more. All of House of Hackney's beautiful print collections are here - represented upstairs in rolls of paper, fabric, trays, mugs, fashion and collaborative designs with brands like Puma. Downstairs you'll find furniture - with generously proportioned sofas and plump armchairs in more-is-more combinations of print and texture. But House of Hackney isn't just about hot-right-now prints - and their nods to local charms (see their Hackney Empire and Dalston Rose prints) extend to more than just names - products are made in England, and as far as possible in London.
Don't miss:
House of Hackney runs a diverse programme of talks, events and creative workshops. Have a look on their website for an updated schedule.
When to visit:
Open Monday to Saturday from 9am to 5:30pm and is closed on Sunday
Ticket info:
No tickets are needed to visit House of Hackney.
Time Out tip:
While you're there, why not stroll through Brick Lane and search for some vintage picks? Check out the Time Out recommendations here.
As featured in the 100 best shops in London