Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week How Go.Compare hit the right note with a new creative direction and media mix Paul Rogers, marketing director at Go.Compare, explains how the U.K. financial comparison site revamped its ad channel mix. Discover where it started, tips for securing senior-level buy-in, the results, and what the future holds. Feature of the week How Go.Compare hit the right note with a new creative direction and media mix Paul Rogers, marketing director at Go.Compare, explains how the U.K. financial comparison site revamped its ad channel mix. Discover where it started, tips for securing senior-level buy-in, the results, and what the future holds. Consumer Insights United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Central Eastern Europe Article Article Fun first, deals later: How Central and Eastern Europeans shop this peak season Nordics & Benelux Case Study Case Study Lost in translation? How SkillLab’s AI-powered app closes the equity gap for job seekers Global Article Article Retail Guide: Understand customer mindsets to make every holiday connection count Europe, Middle East & Africa Article Article Travel trends 2024: Affordable luxury, the great rail escape, and summer of sports Europe, Middle East & Africa Article Article Confident consumers do more than buy. They lift metrics that matter Global Article Article Retail Guide: Lean into AI to engage and convert customers across the funnel Global Article Article Retail Guide 2024: Connect with customers throughout their increasingly complex journeys Marketing Strategies & Innovations Middle East & North Africa Case Study Case Study How the Egyptian Tourism Authority used AI to measure the real impact of their ad campaigns Nordics & Benelux Case Study Case Study Tailored messaging, consistent results: Swapfiets' multi-market campaign for bike subscription United Kingdom Case Study Case Study Change of scenery: How Sykes Cottages boosted bookings by 34% with a web-to-app strategy Article Article Fandoms are shaping mainstream pop culture. Here’s how brands can keep up Article Article Give your annual marketing plan a makeover Nordics & Benelux Case Study Case Study Ben & Jerry's "Half Baked Policy" campaign shows how brands can use their voice for change United Kingdom Article Article How brands can connect with 3 types of British fans this summer Nordics & Benelux Case Study Case Study The right campaigns, share of search, and channel mix: A growth playbook for one Swedish brand In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.