🚀 We’re excited to align our work with the Advertising Association #AI Taskforce's report, ‘Advertising and AI: Showcasing applications and responsible Use’. Our Active Ad Monitoring system, powered by in-house #machinelearning, reviewed 3 million online ads in 2023—a figure set to exceed 10 million this year! 📊 This innovation has allowed us to proactively regulate ads in areas impacting society, such as green claims, body image, and gambling. 🌍💡 Key achievements include: 🔍 Tackling misleading green claims in energy and transport. 🤝 Collaborating with the Competition and Markets Authority on greener homes and with the Financial Conduct Authority on green finance. 🚭 Addressing concerns about vaping ads targeting under-18s. To learn more about our work, read our Annual Report: https://lnkd.in/euGYd9UA Discover how AI is shaping the future of advertising here: https://lnkd.in/eivpSPYY #ResponsibleAdvertising #AdCompliance #AdRegulation #ASA #AdvertisingStandards
Advertising Standards Authority
Advertising Services
London, London 8,810 followers
Making every UK ad a responsible ad.
About us
The Advertising Standards Authority is the UK's independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. To stay up to date with the latest from the ASA and CAP, sign up to our regular newsletters on our website: https://www.asa.org.uk/newsletter.html
- Website
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http://www.asa.org.uk/
External link for Advertising Standards Authority
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Nonprofit
- Founded
- 1962
- Specialties
- Advertising, Regulation, Compliance, Research, Consumer protection, and Media monitoring
Locations
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Primary
Castle House
37-45 Paul Street
London, London EC2A 4LS , GB
Employees at Advertising Standards Authority
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Matthew Barwell
NED I ASA Board and Council Member I Trustee I Advisor I Mentor I Former CMO and Sustainability Leader
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Gemma Allwood
Investigations at Advertising Standards Authority
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Donna Castle ChartPR FCIPR
Director of Communications at the Advertising Standards Authority
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Nav Dhaliwal
Project Manager/ Business Analyst/ ScrumMaster at Advertising Standards Authority
Updates
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Advertisers, Ready to Improve Your Campaigns? CAP's virtual training will teach you how to navigate advertising codes with confidence. Stay compliant and creative—reserve your place today. https://rb.gy/y40dwu
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Missed the latest CAP webinar? You can catch up anytime by watching the recording on our website where you can learn about the advertising rules at your own pace. Access the recordings here: https://rb.gy/at0i3x
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Finding the boundary between creativity and social responsibility in #advertising...🚦 📝 This week, we partially upheld complaints against #JDSports, highlighting the fine line between creative marketing and social responsibility. The ads in question featured motorcycle and quadbike stunts that raised concern among some viewers. 🛑 We received 60 complaints, including from the British Motorcyclists Federation, citing concerns about illegal and irresponsible road usage and the lack of proper protective gear on the riders. We investigated two key issues: 🏍 Irresponsible Road Usage The primary concern was whether the ads encouraged illegal and unsafe behaviour on public roads. The ads featured motorcycles without visible number plates and depicted stunts that would be dangerous if performed on public roads. Although they included warning text, we determined that this wasn’t sufficient to discourage people from attempting these stunts on public roads. ✅ As a result, we upheld this part of the complaints, ruling that the ads breached the CAP Code regarding social responsibility and motoring standards. ⚠️ Appropriate Protective Gear The second issue was whether the ads irresponsibly depicted riders wearing only athletic wear instead of protective motorcycle gear. 🏍️🧢 Referring to guidance from the Department for Transport (DfT), United Kingdom, we concluded that since the riders wore helmets, the ads didn’t violate any laws or recommendations regarding protective gear. This part of the complaints was not upheld. 🚧 The Takeaway: The reminder for brands is to consider the broader impact of their ads when pushing creative boundaries. Our decision highlights the importance of clarity in advertising, especially when it comes to road safety and legal compliance. ✍️ To find out more, read the ruling: https://lnkd.in/dNu7r-4A #AdvertisingStandards #ASA #AdCompliance
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🚀 Excited to announce our contribution to the Advertising Association AI Taskforce's inaugural report, ‘Advertising and AI: Showcasing applications and responsible use’! 📊 The report dives into AI's potential in advertising and underscores the importance of responsible adoption. Our chapter emphasizes self-regulation in AI, with a focus on: - The current and future role of AI in advertising - A 12-point checklist for responsible AI adoption, covering transparency, compliance, and ethics. 🌐 The AI Taskforce, established in September 2023 and co-chaired by Google and VCCP, aims to guide the industry toward cohesive and responsible AI integration. 📩 Check out the full report and join the conversation on the future of AI in advertising: https://lnkd.in/eivpSPYY #AI #Advertising #AITrends #AIRegulation
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🔊 3 New Rulings 🔊 This week we upheld complaints against Hike Future and CPD Regulatory Office, and partially upheld complaints on ads for JD Sports. Find out why by reading this week's rulings: https://lnkd.in/dfSgbmm
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At the heart of our decision is ensuring that advertisers and brands take all reasonable steps to prevent ads from reaching the wrong audience. When running ads for products high in fat, salt or sugar on social media, the expectation is for advertisers to use all available tools to prevent users under 16 from seeing them. Beyond basic age-based restrictions, interest-based targeting should be utilized where available to ensure ads are directed at those over 16. For full guidance on this matter, visit our website: https://lnkd.in/eHt9vr_v
Good news klaxon 📣 Yesterday, the Advertising Standards Authority (ASA) announced they will uphold a ruling against a Just Eat advertisement served to a 15-year-old on social media. The ASA found that Just Eat, the giant online food delivery service, had failed to adequately protect children from exposure to junk food advertising on social media, reinforcing the urgent need for stronger regulations to safeguard young people from unhealthy food marketing. 🍔 What happened? In December 2023, a young Bite Back activist was served a Facebook ad from Just Eat promoting McDonald's products including a Big Mac and McMuffins—items classified as high in fat, sugar, or salt (HFSS). The ad breached the rules intended to shield children from unhealthy food advertising. 💪 Why does it matter? Yesterday’s ASA ruling announcement confirms that Just Eat failed to take adequate precautions to avoid targeting children.. This ruling underscores the urgent need for stronger regulations to curb the online bombardment of junk food ads aimed at children. Research shows that children in the UK are exposed to 15 billion junk food adverts online each year. James Toop, CEO of Bite Back comments: “Teenagers typically have social media feeds stuffed with junk food adverts - it’s their cultural wallpaper online. With new tough regulations coming in next year it looks like food giants are doing their best to ensure their junk food ads reach as many young people as possible. This is why we need the new Government to lay the legislation to ensure the vital new rules are not delayed any further.” Read the full announcement on The Guardian 👇 https://lnkd.in/e-VhU5jx
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Struggling with Advertising Codes? Get insider tips from our experts in CAP's Advice Weekly: Guide to Advertising Codes training. Ensure your ads are always legal, decent, honest, and truthful. Sign up today. https://rb.gy/y40dwu
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We’ve upheld complaints against a JustEat Facebook ad for McDonalds, after it was inappropriately targeted towards children. Read the Ruling here: https://rb.gy/ypx9ek
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Calling All Advertisers: Want to ensure your campaigns are compliant? Join CAP's Advice Weekly: Guide to Advertising Codes training and learn from the experts. Sign up today. https://t.co/C0oqXqhGWl