What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Digital Upfronts 2024
Block out your calendar, Digital Upfronts is back! Running between 2-24 October, Amazon, BBC Studios, The Sun and YouTube will give advertisers exclusive insight into what they have coming down the track over the next 12 months and beyond. Plus Gaming, Retail Media and Connected TV Upfronts will return to The Steel Yard as we take a deep-dive into how these once emerging channels have become a stalwart on media plans. Expect a month full of new product launches, big-name talent and trend analysis to shape your 2025 planning. All events are free to attend.
Latest News
IAB Debrief 2024 speaker submission guide
Speaker submissions for IAB Debrief are now open, find out how you can take to the Debrief stage this November
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What we know from Starmer’s first King’s Speech
Keir Starmer used the first King’s Speech since his election to put forward an ambitious legislative agenda for the new Government
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Environmental Sustainability FAQs
Use our new tool to view and compare the sustainability efforts of companies who are committed to reducing the environmental impact of the industry
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Latest full-year report
The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.6 billion. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Preparing for a post-cookie reality
What does your business need to do to thrive in a post-cookie world? Our Targeting & Measurement hub is a great place to find out more about alternative strategies and the essential questions to ask potential partners. Being adequately prepared means ensuring you’re informed, testing solutions and feeding back to vendors on what works. Explore the hub and get started today to keep your digital campaigns on-track once third-party cookies are consigned to history.
Are you Gold Standard certified?
Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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