Some start with a brand’s weaknesses.
We start with its strengths – what we call Stored Energy.
Every brand has them, no matter how latent. Then, we identify Energy Blocks – whatever stands in the way of Stored Energy realizing its full potential.
Remove the blocks and New Energy is realized: that could come in the form of a new positioning, creative platform, comms or media approach, a measurement framework.
Whatever is needed to unleash business-building brand energy.
Brand Strategy
what we do
strategy
Brand Strategy
Comms Planning
Business Strategy
Consumer Roadmapping
Social Media Strategy
social
Social Playbooks
Listening & Repeating
Audience Analysis
Content Strategy
Crisis Management
Analysis
content
Concept-to-Execution Production
Video, Photography, Editorial, Design
Digital/Mobile Content
Social Content
Agile & Scalable Resources
creative
Traditional Broadcast
Digital Content & OLV
Social Campaigns & Content
Experiential
Design
Print & Out-of-Home
media
Cross-Channel Media Planning
Comms Strategy
Media Activation and Stewardship
Programmatic Trade Desk
Analytics
Digital Prospect Targeting
analytics
Marketing Mix Modeling
Media Optimization
Call Center Intelligence (A.I.)
Propensity Modeling
Site Selection Technologies
news
The grape juice king moves into refreshment and canned cocktails with help from new agency Fitzco and a new look from Sterling Brands Welch’s is undergoing a rebrand meant to…
He explains what agencies should know about selling—and buying back—their agency After 50 years in the business, Dave Fitzgerald is set to implement his exit plan from the ad industry.…
Protecting brand in a performance-driven world By Claire Russell, Fitzco Media But are there places that we have over-measured at the expense of brand building? Does our craving for real-time…
Does Your Agency Partner Have the Right Stuff in Analytics? By Jim Head, President, Fitzco Analytics For the past 20 years, I’ve lived many lives in the agency analytics world.…
Ad Age: Why advertisers are still making space for experimental budgets even with economic uncertainty With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and…
Ad Age: Why Brands Love Fake Holidays – Behind Calendar Creations Like National French Fry Day. When Checkers and Rally’s planned their annual promotion around National French Fry Day last…
news
The grape juice king moves into refreshment and canned cocktails with help from new agency Fitzco and a new look from Sterling Brands Welch’s is undergoing a rebrand meant to…
He explains what agencies should know about selling—and buying back—their agency After 50 years in the business, Dave Fitzgerald is set to implement his exit plan from the ad industry.…
Protecting brand in a performance-driven world By Claire Russell, Fitzco Media But are there places that we have over-measured at the expense of brand building? Does our craving for real-time…
