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7 Eco-Friendly Fashion Labels to Know Now

The new look of sustainable style is a lot less hippie and a lot more haute.
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Hellin Kay
You probably know about Stella McCartney's commitment to totally green fashion, and Clare Vivier's environmentally friendly accessories. But as the eco-friendly fashion market continues to grow, new crops of labels are taking the industry by storm. In honor of Earth Day, we rounded up seven gorgeous brands that refuse to sacrifice super-cool style for sustainability. From jewelry to minimalist silhouettes to luxe, faux-leather accessories, see why shopping has never been so guilt-free.
1

SVILU

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Hellin Kay
For those who tend toward a more relaxed, bohemian vibe, SVILU's comfortable silhouettes, romantic colors, and pretty little details will likely call your name. Founders Britt Cosgrove and Marina Polo have some serious style cred to back up their fashion-forward aestheticPolo trained at Central Saint Martins and apprenticed at Vera Wang, while Cosgrove's resume includes Peter Som for Tommy Hilfiger. The label, which uses locally produced, organic fabrics, also nabbed the 2013 CFDA/Lexus Eco Fashion Challenge, a holy grail for any fledgling sustainable brand. Silk Shirt Hem Tank, $225, and Recycled Patchwork Sweatpants, $440; svilu.com Organic Cotton Shirt, $225, and Pipping Pants, $345; svilu.com Poppy Print Shirt Dress, $625; svilu.com
2

Kowtow

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Hellin Kay
For fashion chicks who favor minimalism, look no further than Kowtow. The forgiving silhouettes, rich hues, and crisp fabrics aren't just on-trend this season—the cotton is 100% fair trade and organic, and the brand even offers a peek at its "seed to garment" manufacturing process on its website. Composition Shirt Dress, $185; kowtowclothing.com Facade Piece Top, $155, and In Theory Pant, $195; kowtowclothing.com Jigsaw Cardigan, $185, Configuration Shirt, $185, and Building Block Pant, $135; kowtowclothing.com Framed Dress, $175; kowtowclothing.com Shadow Dress, (similar), and Building Block Leggings, $75; kowtowclothing.com
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3

Freedom of Animals

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Hellin Kay
This isn't the first time we've waxed poetic about this ultra-chic accessories brand—and for good reason. It's easy for faux-leather to look, well, faux, but Freedom of Animals looks anything but. The label creates its Céline-esque goods from recycled materials (like water bottles) and organic cotton using a painstaking process that not only requires 70% less energy than many of its peers, but guarantees a luxe, buttery texture that could easily rival the real thing. Gorgeous two-toned clutches and uber-cool backpacks are the happy outcome. Nala Doubler Tote, $460; freedomofanimals.com Mara Backpack, $500; freedomofanimals.com Chaye Clutch, $150-300; freedomofanimals.com Nosero Doubler, $200-$400; freedomofanimals.com
4

H&M Conscious Collection

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Hellin Kay
You know and love the fast-fashion brand, but H&M has recently wheeled out a more environmentally conscious solution—that is, local, sustainable fabrics—to its lightning-fast product cycle. What it doesn't sacrifice in the process, however, is the Swedish retailer's commitment to cool and affordable style. Organic Leather Top, $129, and Wide-Leg Pants, $50; hm.com Embellished Organic Cotton Pants, $129, and Embellished Organic Cotton Shirt, $35; hm.com Organic Cotton Gown, $550; hm.com
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5

Mina + Olya

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Hellin Kay
Rich, tonal patterns and a feminine aesthetic are this American label's MO—as is choosing sustainable, organic fabrics for their flowing skirts and cool cut-out jumpers. Founders Mina Yazdi and Olya Dzilikhova also like to tap into their heritages (Iranian and Russian, respectively) for design inspiration—and we love the global twinge that results in the clothing. Sheer Silk Charlie Dress, $875; minaolya.com Sleeveless Duster Trenchcoat, $1,175; minaolya.com Elika Silk Tee, $475, and Elika Printed Pencil Skirt, $675; minaolya.com Salem Printed Silk Tee, $475, and Elika Printed Shorts, $625; minaolya.com Denim Overall Dress, $1,025; minaolya.com
6

A Peace Treaty

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Hellin Kay
This jewelry line's Deco look is totally cool, not kitsch—any one (or well, several) of the stackable bangles, mother-of-pearl pendants, or geometric earrings are enough to elevate an outfit to the next level. The label's part in sustainability? Founders Farah Malik and Dana Arbib have committed to working with village artisans in countries like Turkey, Pakistan, India, and Nepal who have trouble finding work otherwise. We'll gladly take a virtual trip across the globe with one look at these gorgeous, hand-made baubles. Banu Gold Bangle, $575; apeacetreaty.com Karioka Necklace, $395; apeacetreaty.com Shapeshifter Mint Bangle, $690; apeacetreaty.com Ozel Malachite Ring, $138; apeacetreaty.com NVDA Gold Mint Earrings, $220; apeacetreaty.com Naywa Gold Mint Necklace, $195; apeacetreaty.com
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7

Amour Vert

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Hellin Kay
For Goop/Gwyneth diehards and breezy fashion chicks alike, Amour Vert is totally on point—in fact, Paltrow recently teamed up with the brand to design a capsule collection. The spring collection's nautical leanings and bright pops of color are perfect for the weather's upswing into summer, and the zero-waste philosophy, sustainable fabrics, and low-impact dyes mean that your conscience will feel as good as you look. Addison Dress, $175 (currently unavailable); amourvert.com Agathe Top, $170, and Rania Skirt, $155 (currently unavailable); amourvert.com Rosie Pant, $205; amourvert.com Erin Dress, $135; amourvert.com Melis Blazer, $310, and Ginger Shorts, $215; amourvert.com
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