Post-It - “Think Loud”

Studio: Gentleman Scholar

Role: Cel Animator, 2D Animator, Designer

This project was a charming break from the vector and cleanly-lined looks I do so often. The style was sketchy and fun, reminiscent of the mini flipbooks I made on Post-It pads when I was a kid. I was able to work with a large team with a full 2D-3D pipeline to help create several spots for this Think Loud campaign! On this project I created countless design assets for use on the Post-Its in each spot, designed and cel animated 22 tiny characters seen through the windows of a notepad office building, created rocket thruster loops, a massive smoke, cloud, and one tiny bow and arrow.

See all the spots, including BTS and the full project credits, on Gentleman Scholar’s Think Loud page!