Can You Identify Logos When The Words Are Removed?

Lucky Strike logo no name
Logo quiz app

We recently heard about an upscale British department store that has asked popular brands to create logos that exclude their names, thus reducing "visual clutter." This got us to thinking, are brand names really necessary on a logo?

Some brands, like Apple, are instantly recognizable from a simple image — no words necessary. Other brands are completely reliant on the names in their logos.

We've consulted the Logo Quiz game in the iTunes App Store to gather images of brands whose logos may be tricky to identify without the name of the company printed across it.

Which channel is this?

Discovery logo no name
Logo quiz app

Discovery Channel

Discovery channel logo
Discovery

Look familiar?

Bridgestone logo no name
Logo quiz app

Bridgestone

Bridgestone logo
Bridgestone

This product may have an extra tax on it in some states ...

Lucky Strike logo no name
Logo quiz app

Lucky Strike

lucky strike logo
Lucky strike

Thirsty?

Aquafina logo no name
Logo quiz app

Aquafina

Aquavina logo
Aquavina

Here's an easy one ...

Fosters logo no name
Logo quiz app

Foster's

Foster's logo
Foster's

Does this ring a bell?

Hummer logo no name
Logo quiz app

Hummer

Hummer logo
Hummer

In the mood to go to the beach?

Roxy logo no name
Logo quiz app

You can wear a Roxy bathing suit

Roxy logo
Roxy

Here's another gimme ...

United logo no name
Logo quiz app

...a United airplane.

United airlines logo
United

This logo bears no relation to the product ...

Northface logo no name
Logo quiz app

Put on a Northface jacket.

Northface logo
Northface

Look familiar?

porsche logo no name
Logo quiz app

Porsche

Porsche logo
Porsche

How about this one?

Goodyear no name logo
Logo quiz app

Goodyear

goodyear logo
Goodyear

This should be easy ...

Miller Genuine logo no name
Logo quiz app

Grab a Guiness

Guiness logo
Guiness

In the same industry as a couple other companies on this list...

Firestone logo no name
Logo quiz app

Firestone

Firestone logo
Firestone

Everyone uses this product ...

Post it logo no name
Logo quiz app

Post It notes

Post it logo
Post it

What's the bottom line?

Texas Instruments logo no name
Logo quiz app

Texas Instruments

texas instruments
Texas Instruments

Does this one look familiar?

Sony Ericcson logo no name
Logo quiz app

Sony Ericsson

Sony Ericsson logo
Sony Ericsson

For your face...

Nivea logo no name
Logo quiz app

Olay beauty products

Olay logo
Olay

Easy.

Harley Davidson logo no name
Logo quiz app

Harley Davidson

Harley Davidson logo
Harley Davidson

How about this one?

Chevron logo no name
Logo quiz app

Chevron

Chevron logo
Chevron

Any child of the '90s knows this company well ...

AOL logo no name
Logo quiz app

AOL

AOL logo
AOL

Bears no relation to the product whatsoever ...

Pizza hut logo no name
Logo quiz app

Pizza Hut logo
Pizza Hut

Huge brand, non-obvious logo.

Intel logo no name
Logo quiz app

Intel

Intel logo
Intel

A pick-me-up ...

Nescafe logo no name
Logo quiz app

Nescafé

Nescafe logo
Nescafe

Another retailer...

Quicksilver logo no name
Logo quiz app

Quiksilver

Quicksilver logo
Quicksilver

And perhaps the trickiest one on the list ...

Audi logo no name
Logo quiz app

Citroën cars

Citroen car logo
Citroen

In the mood for another logo quiz?

lays logo
Logos Quiz Screengrab

LOGO QUIZ: Can You Identify These Brands When Their Names Are Stripped Out?


Read next