Barbie Give Limitless Possibilities

Empower kids with Barbie dolls and playsets that inspire imagination, empathy, self-expression, and more.

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Gallop Into Adventure

Let imaginations run wild with exciting toys based on the upcoming series.

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Friends Forever

These fun new dolls encourage kids to live out their best dreams.

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Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

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World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

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Gallop Into Adventure

Let imaginations run wild with exciting toys based on the upcoming series.

Shop Now

Friends Forever

These fun new dolls encourage kids to live out their best dreams.

Shop Now

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Shop Now

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

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DREAM EVEN BIGGER

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BARBIE FASHIONISTAS

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Featured Content

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project