Published April 25, 2024
Published June 28, 2024
Shiseido’s mission is BEAUTY INNOVATIONS FOR A BETTER WORLD. Please see our new initiatives and challenges.
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Brand / R&D
The Sun, People, and Anessa Part 1: "The trust of our customers is our value" - Transforming that tradition into our strength
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R&D/Supply Network / People・Organization
Serum First Technology: Creating a New Category with a Reverse Thinking Approach The development story of "Foundation Serum"
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Brand
Pioneering a New Horizon of Beauty SHISEIDO BEAUTY WELLNESS Volume 3 Research & Communication Edition
Pioneering a New Horizon of Beauty SHISEIDO BEAUTY WELLNESS Volume 2 Consumer Perspective Edition
Pioneering a New Horizon of Beauty SHISEIDO BEAUTY WELLNESS Volume 1 Value Creation Edition