Shopping Blog

Brands are engaging their audiences on YouTube by creating powerful stories that integrate with their digital advertising campaigns. This issue of YouTube Insights sets out to help brands build strong connections with their fans in the most effective way. We showcase learnings from such brand stories, along with data and stats on audiences, and reveal the results of advertising on YouTube and other Google properties.

Join us for the YouTube Insights Hangout on 11/7 at 1pm EST moderated by Tara Levy, Managing Director, Google Ads Marketing. She will facilitate a discussion around the YouTube audience and methods for leveraging YouTube to successfully engage active viewers, including highlights from the You Insights Report.

Panelists include experts:

• Mike Henry, CEO, Outrigger Media 
• Ann Greene, Millward Brown 
• Rob Davis, Executive Director, Ogilvy Content Practice 
• Gun Johnson, Advertising Research Director, Google 

To RSVP and find out more information, please click here.

Posted by Linda Tao, The Google Think Insights Team

(Cross-posted from the Google Enterprise Blog)

Posted by Meghdutt Brahmachari, Product Marketing Manager, Google Enterprise No wonder the customers of Speedway Motors love the retailer so much. The world’s largest manufacturer of specialty hot-rodding and racing products is using Google Search Appliance (GSA) to help car-racing fanatics quickly find and buy the hard-to-find parts they need from among thousands of items. Fast, relevant search creates loyal customers, including a handful who have been getting their parts from Speedway Motors for more than 30 years. In our upcoming Hangout On Air with Speedway Motors - taking place Thursday, September 19th at 10 a.m. PT - you can hear Chris Chance, Speedway’s Director of IT, chat with Joe Davidoff, North American Sales Manager for Google Commerce Search. Also, Dwayne Remekie, Practice Director for enterprise solutions consultant GroupBy, will show a demo of GroupBy's product that uses Google’s relevance model to provide a best-in-class merchandising tool that integrates with GSA.

Chris and Joe will talk about the role that Google Search Appliance plays in the Speedway customer service story, and Chris will also share his insights on these questions:

• How has better search helped Speedway increase conversions by 45%, and boost search revenue by 116%? 
• Why is search relevance so important to customers? 
• What search features help customers quickly find the products they need? 

If you missed our previous Hangout On Air with Ocado, the world’s largest online grocer, you can catch up on the details.


RSVP for the Speedway Motors Hangout On Air, and take part in the Q&A by posting your questions on Google+ or Twitter using the the hashtag #GoneGoogle.

Posted by Meghdutt Brahmachari, Product Marketing Manager, Google Enterprise

From managing inventory levels, to juggling promotions, to tackling catalog churn - online retail moves quickly, and so should you.

To help you navigate the rapidly-changing retail landscape, we invite you to join our Hangout on Air: Moving at the Speed of Retail. Come hear search leaders from iProspect, Performics, and DoubleClick discuss the latest industry trends, challenges and use cases in retail SEM today. Some of the topics we’ll cover include:

• Tying inventory levels and promotions to search campaigns, in real-time
• Boosting performance with retail-specific bid optimization strategies and best practices
• Finding more cross-channel opportunities through remarketing tactics

Participants: 
Jessica Dearien, Account Leader, iProspect
Dave Strong, Group Account Director, Performics
Matthew Eichner, Head of DoubleClick Search
Dan Arwady, DoubleClick Search Account Manager

Register here to attend the Hangout on September 25th, 2013 at 11:00am PST / 1:00pm CST / 2:00pm EST. Tune in for the session, and interact with the panel via Hangouts-enabled Q&A.

We hope to see you there!

Posted by Justin Huskamp, The DoubleClick Search Team

Join Anastasia Holdren for a 30-minute Hangout on Air hosted by Google Engage for Agencies featuring the benefits of remarketing on the Google Display Network. Learn about the different remarketing strategies you can implement to help clients achieve their online goals.

Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Working with Google, she piloted the Seminars for Success program in 2006.

RSVP for the hangout here

Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page.


 Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more. If you have a question for Chris, leave your question as a comment on the Google+ Event.  

Boost your success with Google+
Want to learn more about using Google+ for your business? Sign up for our Learn with Google webinars. Here are some great upcoming webinars to help you get the most out of social for your business:

• Social Media Best Practices for a Successful Holiday Season (Wed, Oct 31, 10am PT / 1pm ET)
• Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
• Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
• Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

Posted by Lindsay Rumer, The Google+ Team 

(post wording updated 8/20/12 @ 5:00 ET)

Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT.
RSVP for the Hangout on our Google+ Event page. 


Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.

Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:

• +Esteban Contreras from +Samsung
• +Kip Wetzel from +Comcast
• +Ricky Cadden from +RadioShack

We hope you can join us to begin using G+ for your business. If you have a question for the panel, leave your questions as a comment on our Google+ Event.

To get yourself geared up for the hangout, check out the two newest Google+ business case studies. Toyota Global has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space, ES Corporation is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.

Posted by Lindsay Rumer, Google+ for Business

(cross-posted on the Google Mobile Ads Blog)

Just a quick reminder to tune in to the Think with Google Google+ page this Wednesday, April 25th, at 3pm EST/ 12pm PST for a special Hangout on Air mobile strategy discussion. We’ll be introducing our new resource, The Mobile Playbook, and talking about how mobile can help businesses win the moments that matter, make better decisions, and go bigger, faster. Our incredible mobile panelists have all been early movers in the mobile space, and we’ll be hearing their perspective on the 5 key questions we feature in The Mobile Playbook that every business executive should be asking today in order to win with mobile. We hope you’ll be there. Leave your questions for the panel in advance by clicking on the scrapbook photo at the top of the Think with Google Google+ page and leaving a comment on the photo.

• When: Wednesday, April 25, 2012 3pm EST/ 12pm PST 
• How: In order to view the Hangout on Air, visit the Think with Google Google+ page at 3pm EST on April 25th, look for the stream post about the Hangout on Air, and click on it to tune in. Don’t forget to be signed into Google+! If you aren’t started yet with Google+, get started here with just your Google account. 

On April 25, look for the Hangout on Air post like the image above on the Think with Google +page and click to tune-in!

Posted by: Jason Spero, Head of Global Mobile Sales and Strategy